{"id":2125200,"date":"2026-11-09T09:53:39","date_gmt":"2026-11-09T08:53:39","guid":{"rendered":"https:\/\/www.luxsure.fr\/?p=2125200"},"modified":"2026-11-09T12:44:38","modified_gmt":"2026-11-09T11:44:38","slug":"loreal-luxe-q3-2026-perfume-growth","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/11\/09\/loreal-luxe-q3-2026-perfume-growth\/","title":{"rendered":"L\u2019Or\u00e9al Luxe: perfume supports quarterly growth"},"content":{"rendered":"\n

L\u2019Or\u00e9al Luxe reaches 4.177 billion euros in the third quarter, up 6.4% on a comparable basis. The group highlights perfume.<\/strong><\/p>\n\n\n\n

Perfume holds a central place in the reading of L\u2019Or\u00e9al Luxe\u2019s quarter. The division recorded 4.1766 billion euros in sales in the third quarter of 2026, according to the figures published on 22 October. The increase reaches 6.4% on a comparable basis, compared with 12.3% as reported.<\/p>\n\n\n\n

Growth to be read on the right basis<\/h2>\n\n\n\n

Over nine months, the division\u2019s sales amount to 12.1733 billion euros, up 5.7% on a comparable basis. The group presents perfumes as a driver of this trend and cites in particular Prada Paradigme, Armani Stronger With You and Yves Saint Laurent\u2019s Libre and MYSLF.<\/p>\n\n\n\n

These references are examples chosen by the company. The publication does not provide here an individual sales figure that would make it possible to rank their respective contribution. Their presence in the press release must not be turned into an independent ranking.<\/p>\n\n\n\n

The power of a name is measured over time<\/h2>\n\n\n\n

For a House, perfume connects a signature with a use that can renew itself well after the launch. The economic reading therefore benefits from distinguishing the effect of a novelty from the continuity of an established line.<\/p>\n\n\n\n

The quarterly data confirm growth in the division; they are not enough to explain, product by product, the role of price, volumes or markets. The solid point remains this: perfume is the driver highlighted by L\u2019Or\u00e9al, in a Luxe business whose comparable growth remains positive.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

Sources \u2014 editorial verification<\/h2>\n\n\n\n

Sales at 30 September 2026<\/a> \u2014 22 October 2026. Accessed on 3 November 2026.<\/p>\n\n\n\n

Also on Luxsure:<\/em> At L\u2019Or\u00e9al Luxe, the brief called for artificial intelligence. The jury awarded\u2026<\/a> \u00b7 DATALAND, the museum where L\u2019Or\u00e9al Luxe turns AI into living perfume<\/a> \u00b7 Herm\u00e8s prepares two creative events for January 2027<\/a> \u00b7 Monitoring an AI agent: who can interrupt its work?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al Luxe reaches 4.177 billion euros in the third quarter, up 6.4% on a comparable basis. The group highlights perfume.<\/p>\n","protected":false},"author":214,"featured_media":2122236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114,78988],"tags":[77409,19151],"class_list":["post-2125200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","category-luxury-studies","tag-loreal-luxe","tag-luxury"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2125200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2125200"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2125200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2122236"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2125200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2125200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2125200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}