{"id":2120125,"date":"2026-10-31T01:43:58","date_gmt":"2026-10-31T00:43:58","guid":{"rendered":"https:\/\/www.luxsure.fr\/?p=2120125"},"modified":"2026-11-01T09:39:05","modified_gmt":"2026-11-01T08:39:05","slug":"end-and-samsoe-samsoe-a-24-piece-wardrobe-for-everyone","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/10\/31\/end-and-samsoe-samsoe-a-24-piece-wardrobe-for-everyone\/","title":{"rendered":"END. and Sams\u00f8e Sams\u00f8e: a 24-piece wardrobe for everyone"},"content":{"rendered":"\n

The British retailer and the Danish label launch a gender-neutral capsule on 9 October, one of the first collections carried through from start to finish under Liam Hodges, recently appointed at Sams\u00f8e Sams\u00f8e.<\/p>\n\n\n\n

END., a retailer founded in 2005 in Newcastle upon Tyne, and Sams\u00f8e Sams\u00f8e, a Copenhagen label whose history dates back to 1993, are presenting a 24-piece collection for men, women and unisex. It will be available in END. stores and on endclothing.com from 9 October 2026. END. describes itself as a benchmark of contemporary culture, with five physical stores and collaborations with more than 200 brands.<\/p>\n\n\n\n

A calendar that matters<\/h2>\n\n\n\n

The capsule is one of the first collections developed from start to finish under Liam Hodges, recently appointed Head of Menswear, and Marly Roosen, long-standing Head of Womenswear. It gives a first indication of what this team does with the brand’s signatures. In the press release, Liam Hodges explains that working with END. offered \u201cthe opportunity to take a fresh look at Sams\u00f8e Sams\u00f8e’s creative language\u201d.<\/p>\n\n\n\n

Knit, denim, leather<\/h2>\n\n\n\n

Knitwear, denim and leather carry the collection, in a palette of neutral and dark tones: monochromes, olive and plum. It runs from relaxed tailoring to outerwear, taking in textured knits, leather and footwear. The proportions and silhouettes are announced as renewed, without further detail.<\/p>\n\n\n\n

Two cities, one garment exchanged<\/h2>\n\n\n\n

The campaign, photographed by Luca Strano, translates the idea of a shared wardrobe literally. Two people, one in Copenhagen, the other in London, each wear every garment in duplicate, then swap them in front of the camera.<\/p>\n\n\n\n

The subject belongs to the accessible contemporary wardrobe rather than to luxury in the strict sense: Sams\u00f8e Sams\u00f8e itself describes its fashion as minimalist, affordable and accessible. It is on that scale that it should be read. The interest lies in the method, a retailer co-signing the design of a capsule with a label, and in an idea of a genderless wardrobe carried through to the setup of the campaign.<\/p>\n\n\n\n

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Also on Luxsure:<\/em> ANCIELA makes the mother-daughter bond a mirror of our link to the Earth<\/a> \u00b7 APEX, the new S.T. Dupont leather goods line that reinvents the office<\/a> \u00b7 Malosa sets down its suitcases on Place des Vosges<\/a> \u00b7 AMBUSH imagines a wardrobe for urban wandering<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

The British retailer and the Danish label launch a gender-neutral capsule on 9 October, one of the first collections carried through from start to finish under Liam Hodges, recently appointed at Sams\u00f8e Sams\u00f8e.<\/p>\n","protected":false},"author":214,"featured_media":2108910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709,30776],"tags":[],"class_list":["post-2120125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-luxsure-en","category-mode-en"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2120125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2120125"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2120125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2108910"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2120125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2120125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2120125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}