{"id":2115129,"date":"2026-10-18T17:32:57","date_gmt":"2026-10-18T15:32:57","guid":{"rendered":"https:\/\/www.luxsure.fr\/?p=2115129"},"modified":"2026-10-19T00:49:39","modified_gmt":"2026-10-18T22:49:39","slug":"champagne-collery-genevieve-collery-herbillon-tribute","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/10\/18\/champagne-collery-genevieve-collery-herbillon-tribute\/","title":{"rendered":"Genevi\u00e8ve Collery-Herbillon: the woman who sold the wine while her husband went to the vines"},"content":{"rendered":"\n

The Champagne house Collery pays tribute to an interwar pioneer through eight watercolours by Helen Barenton. A limited edition to tell what press releases usually forget.<\/p>\n\n\n\n

In the history of Champagne, women have often carried the houses on their shoulders without appearing on the labels. Genevi\u00e8ve Collery-Herbillon is one of them. The house of Collery has decided to give her what is due to her.<\/p>\n\n\n\n

\u201cPierre goes to the vines and I sell my wine\u201d<\/h2>\n\n\n\n

The phrase is hers. Genevi\u00e8ve Collery-Herbillon, wife of Pierre Collery \u2014 son of the founder Jules-Anatole \u2014 spoke it between the wars with the quiet nonchalance of women who had understood, before the world put it into words, that trade is also a form of nobility.<\/p>\n\n\n\n

It was she who criss-crossed Paris to sell the family Champagne. She can be found at the H\u00f4tel Lutetia, at the Terminus Saint-Lazare, at Potel & Chabot, which placed an order with her in 1936. In an era when commercial representation was a man\u2019s affair, Genevi\u00e8ve Collery-Herbillon opened doors through sheer personality.<\/p>\n\n\n\n

Helen Barenton, the gaze of a contemporary<\/h2>\n\n\n\n

To tell this story, the house of Collery chose painting over the archive. The Reims artist Helen Barenton has created eight watercolours inspired by the Roaring Twenties \u2014 that moment of joyful reconstruction after the Great War, when women wore their hair short, their skirts at the knee and their ambitions in the open air.<\/p>\n\n\n\n

What struck me when I discovered Genevi\u00e8ve was her freedom and her energy \u2014 she did not ask permission to exist in a world that was not made for her.<\/p>\n\n\n\n

Barenton\u2019s watercolours do not seek to reconstruct. They evoke, suggest, leave space. One senses an era more than one sees it \u2014 which is perhaps the right way to speak of Champagne: it is never really represented, it is felt.<\/p>\n\n\n\n

2014: transmission as rebirth<\/h2>\n\n\n\n

Nicolas Gueusquin took over the house of Collery in 2014. His presence in this tribute project is not insignificant. He speaks of \u201cheritage transmission and rebirth of the brand\u201d \u2014 a formulation that says the essential: one can only move forward on condition of knowing where one comes from.<\/p>\n\n\n\n

The limited edition planned for the end of 2026 will be physically linked to these watercolours. The exact terms have not been revealed, but the intention is clear: to make a bottle of Champagne the vehicle of a memory. This is not so common in an industry that often prefers myth to history.<\/p>\n\n\n\n

What Champagne sometimes forgets to say<\/h2>\n\n\n\n

Champagne is a very masculine industry in its founding narratives \u2014 the great houses bear men\u2019s names, the chronicles celebrate patriarchal dynasties. Yet Veuve Clicquot, Mathilde-\u00c9milie Perrier known as \u201cPommery\u201d, Lily Bollinger: women have shaped what we drink today as much as men have.<\/p>\n\n\n\n

In bringing Genevi\u00e8ve Collery-Herbillon out of the shadows, the house is not doing politics. It is simply doing history \u2014 and that is already a great deal.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

The Champagne house Collery pays tribute to an interwar pioneer through eight watercolours by Helen Barenton. A limited edition to tell what press releases usually forget.<\/p>\n","protected":false},"author":214,"featured_media":2071529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[],"class_list":["post-2115129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2115129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2115129"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2115129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2071529"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2115129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2115129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2115129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}