{"id":2114833,"date":"2026-10-16T20:08:00","date_gmt":"2026-10-16T18:08:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/?p=2114833"},"modified":"2026-10-18T12:39:17","modified_gmt":"2026-10-18T10:39:17","slug":"poiray-ma-premiere-guilloche-dial-light","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/10\/16\/poiray-ma-premiere-guilloche-dial-light\/","title":{"rendered":"Poiray: Ma Premi\u00e8re turns guilloch\u00e9 into a gesture of light"},"content":{"rendered":"\n

Poiray continues the story of Ma Premi\u00e8re with an almost imperceptible shift: the dial adopts a radiating guilloch\u00e9, whose lines run from the centre to the indexes. In a watch that has been the house’s signature since the 1980s, the decoration is not a mere surface. It acts on the way the model catches the light and takes its place between watchmaking and jewellery.<\/p>\n\n\n\n

The dial as relief<\/h2>\n\n\n\n

The guilloch\u00e9 gives the dial a depth that varies with the movement of the wrist. Poiray describes it as a play of nuances and reliefs; it is also a way of making visible a savoir-faire that is often discreet in watches with a jewellery vocation. The radiating geometry meets the graphic lines of the case without erasing its historic design.<\/p>\n\n\n\n

Ma Premi\u00e8re established itself through its gadrooned motif and a silhouette inspired by Art Deco. The new dial therefore does not claim to refound the icon. It works on continuity: adding a material of light to an already recognised form, without turning the object into an exercise in style.<\/p>\n\n\n\n

A watch that remains modular<\/h2>\n\n\n\n

The interchangeable strap system remains the other component of the project. Smooth leather, textured materials, metallised goatskin or rice-grain bracelet: the watch can change its look without losing its dial. This mobility doubtless explains the longevity of Ma Premi\u00e8re. It is not conceived as a fixed model, but as a base able to host several registers of wardrobe.<\/p>\n\n\n\n

With a rice-grain bracelet, the guilloch\u00e9 emphasises the jewellery dimension. With a bold colour, it can take on a more contemporary expression. Interchangeability here is not a practical detail; it gives the watch an active relationship with the woman who wears it.<\/p>\n\n\n\n

Detail rather than effect<\/h2>\n\n\n\n

This new version avoids adding a narrative motif or a seasonal colour. The choice is more demanding: entrusting the novelty to the work of the surface. In an era when the jewellery watch readily tells itself through immediate sparkle, Poiray recalls that a presence can be built through the repetition of a line, the rigour of a relief and the time of light.<\/p>\n\n\n\n

The house thus places Ma Premi\u00e8re in a slow evolution, faithful to its vocabulary. The version with a guilloch\u00e9 dial is announced in boutiques and on poiray.com<\/a>.<\/p>\n\n\n\n

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Poiray gives Ma Premi\u00e8re a radiating guilloch\u00e9 dial. A new reading of its emblematic watch, between precision of detail and the freedom of the interchangeable strap.<\/p>\n","protected":false},"author":214,"featured_media":2096379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[52744,79322],"class_list":["post-2114833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-my-first","tag-poiray-ma-premiere"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2114833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2114833"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2114833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2096379"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2114833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2114833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2114833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}