{"id":2111410,"date":"2026-10-10T17:45:59","date_gmt":"2026-10-10T15:45:59","guid":{"rendered":"https:\/\/www.luxsure.fr\/?p=2111410"},"modified":"2026-10-10T20:51:17","modified_gmt":"2026-10-10T18:51:17","slug":"a-bunch-of-designers-six-young-brands-test-of-selling","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/10\/10\/a-bunch-of-designers-six-young-brands-test-of-selling\/","title":{"rendered":"A Bunch of Designers: six young brands put to the test of selling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Until 17 October, six designers supported by AZ Academy are presenting their first commercial collections in the Marais. The event links workshop craft to the reality of the market.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A prototype can convince a jury without yet being a collection that can be sold. A Bunch of Designers takes that step at Heureux les Curieux, 23 rue du Pont aux Choux in Paris. The pop-up announced by Richemont brings together six designers from 30 September to 17 October 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Showing the work and selling the pieces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brais Albor, Merle Breuker, Sandra Jao, Liwen Liang, Manon Marcelot and Caterina Moro are presenting their first commercial collections there. The programme combines sales with demonstrations: pattern-making, embroidery on interchangeable elements, the AiryString application, kintsugi, small leather goods and the digitisation of natural forms intended for prints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors can thus encounter distinct practices in a single place. This proximity gives the demonstration a concrete role: explaining what decisions about materials and manufacture a product involves, just as its price becomes visible too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">After training, the confrontation with the market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The six designers were selected in December 2025 at the end of AZ Academy&#8217;s first cohort. This twelve-month programme covers finance, pricing, production and distribution, among other subjects. The initiative extends this learning through to commercialisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Success will therefore not be measured only by footfall at the pop-up. Orders, the ability to deliver and the maintenance of a brand identity will be more demanding indicators. Richemont has not yet communicated any sales results: the event is a test, whose effects remain to be observed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/brais-albor.jpg\" alt=\"Silhouette en veste et bermuda gris, pr\u00e9sent\u00e9e sous le nom Brais Albor.\" title=\"\"><figcaption class=\"wp-element-caption\">Visuel Brais Albor diffus\u00e9 pour A Bunch of Designers. \u00a9Richemont. All rights reserved.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Until 17 October, six designers supported by AZ Academy are presenting their first commercial collections in the Marais. The event links workshop craft to the reality of the market.<\/p>\n","protected":false},"author":214,"featured_media":2107178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709,30776],"tags":[59792,30184,57885],"class_list":["post-2111410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-luxsure-en","category-mode-en","tag-crafts","tag-luxury-en","tag-richemont"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2111410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2111410"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2111410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2107178"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2111410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2111410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2111410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}