Jaeger-LeCoultre has chosen its new face, and he comes from independent cinema as much as from blockbusters. The Vall\u00e9e de Joux manufacture announces Robert Pattinson as its new international ambassador, sealing a meeting between the world of High Watchmaking and one of the most closely followed actors in contemporary cinema.<\/p>\n\n\n\n
The choice of the British actor, revealed to the general public by the Twilight saga before building a more demanding filmography with directors such as the Safdie brothers, Robert Eggers or Matt Reeves, says something about the positioning the house wishes to embody. In its press release, Jaeger-LeCoultre highlights in Pattinson an independent spirit, creative freedom and understated elegance \u2014 three qualities that sum up fairly well the trajectory of an actor known for moving between mainstream productions and auteur cinema without ever locking himself into a single register.<\/p>\n\n\n\n
This association is by no means an isolated choice for the Swiss house, historically attached to figures able to embody a form of constancy in movement \u2014 a tension that Jaeger-LeCoultre also claims in its approach to watchmaking. On Robert Pattinson’s wrist, the brand has chosen to showcase the Master Control Chronom\u00e8tre Perpetual Calendar, a piece that combines the perpetual calendar complication with the in-house manufacture calibre 868.<\/p>\n\n\n\n