{"id":2092344,"date":"2026-09-27T22:08:53","date_gmt":"2026-09-27T20:08:53","guid":{"rendered":"https:\/\/www.luxsure.fr\/?p=2092344"},"modified":"2026-09-28T23:22:32","modified_gmt":"2026-09-28T21:22:32","slug":"intimissimi-kendall-jenner-bestselling-cashmere-top","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/09\/27\/intimissimi-kendall-jenner-bestselling-cashmere-top\/","title":{"rendered":"Intimissimi names Kendall Jenner ambassador for its bestselling cashmere top"},"content":{"rendered":"\n

The model, already informally associated with the viral success of the \u201cUltra-l\u00e9ger avec cachemire\u201d top, opens a new chapter for the collection through a four-part campaign.<\/p>\n\n\n\n

An ambassador whose connection predates the campaign<\/h2>\n\n\n\n

Intimissimi presents a new evolution of its \u201cUltra-l\u00e9ger avec cachemire\u201d collection for autumn, describing it as a viral phenomenon and bestseller. Its collaboration with Kendall Jenner pays tribute to the model’s longstanding attachment to the line: according to the brand, she was among the first celebrities to wear the boat-neck top naturally, helping introduce it to a new generation of consumers.<\/p>\n\n\n\n

That narrative choice \u2014 drawing on earlier, spontaneous use rather than a partnership invented from scratch \u2014 is a familiar way for accessible fashion brands to lend organic legitimacy to a paid collaboration.<\/p>\n\n\n\n

Four chapters, one garment<\/h2>\n\n\n\n

For the launch, Intimissimi will unveil four campaign chapters featuring Jenner in different looks from \u201cUltra-l\u00e9ger avec cachemire\u201d. She wears the long-sleeved cashmere-lace top in \u201cchocolate\u201d brown. The piece also comes in black, vanilla, blue, brown, grey, beige and burgundy, alongside new autumn\u2013winter 2026 colours: green, violet and red.<\/p>\n\n\n\n

Extending the palette rather than multiplying designs reveals the logic of a bestseller: the brand is not trying to reinvent the garment itself, but to broaden its visual and chromatic presence and prolong its commercial life.<\/p>\n\n\n\n

Accessible cashmere becomes a central argument<\/h2>\n\n\n\n

The prominence of cashmere in an accessible lingerie and loungewear collection reflects a wider market trend: materials once reserved for pure luxury are reaching broader audiences through brands able to produce at scale while retaining the appeal of a prized fibre. Like other internationally distributed Italian lingerie labels, Intimissimi has built part of its identity on the promise of access to fine materials.<\/p>\n\n\n\n

Choosing a figure of Kendall Jenner’s stature to embody that promise strengthens the collection’s aspirational appeal. At the same time, the brand points to the model’s earlier, unsponsored use of the piece \u2014 a claim of authenticity it foregrounds rather than presenting the arrangement as a conventional image contract.<\/p>\n\n\n\n

A partnership based on recognised prior use, rather than an entirely manufactured association, illustrates a wider shift in how accessible fashion brands choose ambassadors. Perceived authenticity now matters more than fame alone: to marketing teams, a global celebrity with no previous connection to a product may be worth less than someone the public already recognises as an actual wearer.<\/p>\n\n\n\n

In a European lingerie market where competition among accessible labels has intensified markedly in recent years, a partnership with a major celebrity remains one of the few ways to secure significant media coverage for a garment that has already been sold for several seasons, without developing a new product.<\/p>\n\n\n\n

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Intimissimi draws on Kendall Jenner’s earlier connection with its \u201cUltra-l\u00e9ger avec cachemire\u201d top for a four-part campaign.<\/p>\n","protected":false},"author":214,"featured_media":2078999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709,30776],"tags":[66264],"class_list":["post-2092344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-luxsure-en","category-mode-en","tag-kendall-jenner"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2092344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2092344"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2092344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2078999"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2092344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2092344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2092344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}