{"id":2078136,"date":"2026-09-15T22:38:17","date_gmt":"2026-09-15T20:38:17","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/09\/15\/at-hublot-the-red-dot-award-recognizes-an-idea-that-is-forty-six-years-old\/"},"modified":"2026-09-15T22:41:08","modified_gmt":"2026-09-15T20:41:08","slug":"at-hublot-the-red-dot-award-recognizes-an-idea-that-is-forty-six-years-old","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/09\/15\/at-hublot-the-red-dot-award-recognizes-an-idea-that-is-forty-six-years-old\/","title":{"rendered":"At Hublot, the Red Dot Award recognizes an idea that is forty-six years old"},"content":{"rendered":"\n

The Big Bang 20th Anniversary King Gold Ceramic has just received the Red Dot Award in the Product Design category. Behind this distinction lies a story that extends beyond a single watch: the story of a brand that, since 1980, has made the collision of materials its defining characteristic.<\/p>\n\n

A design award rarely honors a single object. More often than not, it recognizes a way of thinking that has taken years to take shape in a specific form. Such is the case with the Red Dot Award presented in early July 2026 in Essen, Germany, to Hublot\u2019s Big Bang 20th Anniversary King Gold Ceramic, which was honored in the Product Design category for the excellence of its design, technical mastery, and innovation in materials and watchmaking. The international jury that selected it did not merely honor a watch; it reaffirmed, once again, a philosophy that the Swiss brand has championed for nearly half a century.<\/p>\n\n

This philosophy has a name that Hublot has long championed: The Art of Fusion. It dates back to 1980, when the brand had the idea\u2014considered almost heretical at the time in an industry obsessed with the exclusive nobility of precious metals\u2014to combine gold with a material as common as rubber. This move, which could have remained a fleeting curiosity, became\u2014twenty-five years later\u2014the foundation of the Big Bang, launched in 2005 \u2014 a collection that did not merely introduce a new watch design but sparked a paradigm shift in how the watch industry views the legitimacy of materials. What began as an unlikely fusion has become a repeatable formula. What began as a design has become an icon.<\/p>\n\n

Today\u2019s award-winning timepiece is a direct continuation of this history, creating a dialogue between the past and the present. Crafted in King Gold\u2014Hublot\u2019s exclusive platinum-enriched alloy, which gives it a warmer and denser hue than traditional gold\u2014 the Big Bang 20th Anniversary King Gold Ceramic reinterprets the model\u2019s original design language through the contemporary architecture of the Big Bang Unico, whose in-house movement integrates the chronograph function directly into its structure. \u201cAt Hublot, design begins with a state of mind: questioning, refining, reinventing,\u201d said Sadry Keiser, the brand\u2019s Chief Product Officer, commenting on the award. \u201cThis watch reflects two decades of this commitment to excellence, where every material, every line, and every movement serves a purpose.\u201d<\/p>\n\n

What makes this award significant goes beyond the Big Bang\u2019s track record alone. It comes as the brand, in its own words, opens a new chapter in the collection with the arrival of the Big Bang Original Unico and the Big Bang Reloaded\u2014timepieces that carry forward the same design language in renewed forms. The twentieth anniversary of a watch collection could have been limited to a commemorative exercise\u2014a nostalgic reissue aimed at collectors. Hublot seems to have chosen the opposite approach: treating the anniversary as a milestone rather than a culmination, a step along an ever-evolving trajectory rather than an endpoint.<\/p>\n\n

One question remains\u2014one that goes beyond the Hublot case alone and that this Red Dot Award implicitly poses to the entire watchmaking industry: How many century-old brands can still claim, two decades after launching a collection, to continue evolving it without ever losing its original identity? At Hublot, the answer seems to be encapsulated in a phrase that has been engraved since 1980: an anniversary is never an end.<\/p>\n\n

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The Big Bang 20th Anniversary King Gold Ceramic has just received the Red Dot Award in the Product Design category. Behind this distinction lies a story that extends beyond a single watch: the story of a brand that, since 1980, has made the collision of materials its defining characteristic.<\/p>\n","protected":false},"author":214,"featured_media":2078141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[31357],"class_list":["post-2078136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-window"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2078136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2078136"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2078136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2078141"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2078136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2078136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2078136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}