{"id":2077307,"date":"2026-09-07T15:59:31","date_gmt":"2026-09-07T13:59:31","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/09\/07\/r-e-m-beauty-launches-blur-butter\/"},"modified":"2026-09-07T16:07:43","modified_gmt":"2026-09-07T14:07:43","slug":"r-e-m-beauty-launches-blur-butter","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/09\/07\/r-e-m-beauty-launches-blur-butter\/","title":{"rendered":"r.e.m. beauty launches Blur Butter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">r.e.m. beauty unveils <em>Blur Butter<\/em>, a lip balm conceived and perfected by Ariana Grande. The product aims to combine comfort, hydration, a matte finish, and a soft-focus effect.<\/p>\n\n<p class=\"wp-block-paragraph\">The balm promises to visibly smooth the lips from the very first application and deliver a velvety, buildable color without any drying sensation.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Blur Butter<\/em> will be available starting June 8 exclusively at Sephora and on Sephora.fr, priced at 26 euros. Six shades have been announced, including <em>Ruby Red<\/em>, created for Ariana Grande\u2019s <em>Eternal Sunshine<\/em> tour, available starting August 15.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/02_texture-1024x1024.jpg\" alt=\"\" class=\"wp-image-2057610\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/02_texture-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/02_texture-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/02_texture-768x768.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/02_texture-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/02_texture-1170x1170.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/02_texture-585x585.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/02_texture.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/05-1024x1024.jpg\" alt=\"\" class=\"wp-image-2057614\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/05-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/05-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/05-768x768.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/05-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/05-1170x1170.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/05-585x585.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/05.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/cherry-cola-1024x1024.jpg\" alt=\"\" class=\"wp-image-2057602\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/cherry-cola-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/cherry-cola-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/cherry-cola-768x768.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/cherry-cola-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/cherry-cola-1170x1170.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/cherry-cola-585x585.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/cherry-cola.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ciao-cacao-1024x1024.jpg\" alt=\"\" class=\"wp-image-2057598\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ciao-cacao-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ciao-cacao-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ciao-cacao-768x768.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ciao-cacao-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ciao-cacao-1170x1170.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ciao-cacao-585x585.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ciao-cacao.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/dusty-pink-1024x1024.jpg\" alt=\"\" class=\"wp-image-2057600\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/dusty-pink-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/dusty-pink-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/dusty-pink-768x768.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/dusty-pink-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/dusty-pink-1170x1170.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/dusty-pink-585x585.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/dusty-pink.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/pinkies-up-1024x1024.jpg\" alt=\"\" class=\"wp-image-2057605\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/pinkies-up-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/pinkies-up-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/pinkies-up-768x768.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/pinkies-up-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/pinkies-up-1170x1170.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/pinkies-up-585x585.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/pinkies-up.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ruby-red-1024x1024.jpg\" alt=\"\" class=\"wp-image-2057604\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ruby-red-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ruby-red-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ruby-red-768x768.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ruby-red-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ruby-red-1170x1170.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ruby-red-585x585.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/ruby-red.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/velvet-wine-1024x1024.jpg\" alt=\"\" class=\"wp-image-2057608\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/velvet-wine-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/velvet-wine-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/velvet-wine-768x768.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/velvet-wine-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/velvet-wine-1170x1170.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/velvet-wine-585x585.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/06\/velvet-wine.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>r.e.m. beauty unveils Blur Butter, a lip balm conceived and perfected by Ariana Grande. The product aims to combine comfort, hydration, a matte finish, and a soft-focus effect. The balm&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2057611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[81315,81316,81317,53589,81318],"class_list":["post-2077307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-ariana-grande","tag-lip-balm-2","tag-ruby-red","tag-sephora","tag-soft-focus"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2077307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2077307"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2077307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2057611"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2077307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2077307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2077307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}