{"id":2077112,"date":"2026-09-07T10:51:16","date_gmt":"2026-09-07T08:51:16","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/09\/07\/sephora-beautiful-club-six-athletes-redefining-what-beauty-can-be\/"},"modified":"2026-09-07T10:55:58","modified_gmt":"2026-09-07T08:55:58","slug":"sephora-beautiful-club-six-athletes-redefining-what-beauty-can-be","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/09\/07\/sephora-beautiful-club-six-athletes-redefining-what-beauty-can-be\/","title":{"rendered":"Sephora Beautiful Club: Six Athletes Redefining What Beauty Can Be"},"content":{"rendered":"\n

Patron Marie Patouillet, judoka Romane Dicko, skipper Violette Dorange: Sephora brings together six French female athletes around a vision of beauty that begins where you choose to be yourself.<\/p>\n\n

In the lexicon of commercial beauty, the words \u201cinclusion\u201d and \u201cauthenticity\u201d are often promises that the casting contradicts. Sephora has taken the opposite approach: letting bodies speak before formulas.<\/p>\n\n

Six women, six ways of embodying oneself<\/h2>\n\n

Marie Patouillet, a para-cyclist and the program\u2019s patron, sets the tone. A medalist and advocate for the normal representation of disability in public life, she isn\u2019t there to \u201cinspire\u201d\u2014a loaded term that often reduces people with disabilities to a symbolic role. She\u2019s here because she\u2019s an athlete, and because Sephora was smart enough not to ask her to be anything else.<\/p>\n\n

The five other members of the Beautiful Club paint a multifaceted portrait of women\u2019s sports in France: Romane Dicko (judo), Flora Vautier (para-table tennis), Violette Dorange (sailing), Perrine Laffont (mogul skiing), and Sandra Laoura (para-cycling). These aren\u2019t polished faces chosen to illustrate a campaign\u2014they\u2019re women whose bodies have been shaped by hard work, setbacks, and comebacks.<\/p>\n\n

“Something beautiful brings us together”<\/h2>\n\n

The campaign\u2019s tagline\u2014\u201cSomething beautiful brings us together\u201d\u2014works precisely because it doesn\u2019t define that \u201csomething.\u201d It lets the viewer fill in the blank in their own way. This is a rare editorial choice in mass-market advertising, where closed messages are usually preferred over open-ended questions.<\/p>\n\n

Beauty begins when we choose to be ourselves.<\/p>\n\n

This phrase, placed at the heart of the campaign, conveys an important truth: beauty isn\u2019t a state achieved through the right products, but a decision we make every morning. The paradox of selling cosmetics with this message is obvious to everyone\u2014but Sephora embraces it, and that in itself is a statement.<\/p>\n\n

What beauty can still claim<\/h2>\n\n

The Beautiful Club is not the first program of its kind in the industry. But it comes at a time when women\u2019s sports in France are enjoying unprecedented visibility\u2014the Paris Games have left a lasting impression on the public\u2019s perception, television viewership for women\u2019s competitions has increased, and sponsorship contracts are getting longer.<\/p>\n\n

Sephora is certainly riding this wave. But the impact is real: millions of women who follow these athletes for their performances will see them champion a vision of beauty that demands nothing of them\u2014not thinness, not the absence of scars, and not conformity to a preconceived ideal.<\/p>\n\n

The Beautiful Club program is available at sephora.fr\/beautiful-club.html<\/a>. What you find there will vary with each visit\u2014and that may be the point.<\/p>\n\n

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Patron Marie Patouillet, judoka Romane Dicko, skipper Violette Dorange: Sephora brings together six French female athletes around a vision of beauty that begins when you choose to be yourself.<\/p>\n","protected":false},"author":214,"featured_media":2077113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[81305,81303,81304,81302,81306],"class_list":["post-2077112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-athletes-beauty-france","tag-marie-patouillet","tag-romane-dicko","tag-sephora-inclusive-beauty","tag-womens-sports-beauty"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2077112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2077112"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2077112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2077113"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2077112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2077112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2077112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}