{"id":2076919,"date":"2026-09-04T15:00:35","date_gmt":"2026-09-04T13:00:35","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/09\/04\/gemmyo-fifteen-years-as-an-independent-brand\/"},"modified":"2026-09-04T15:10:54","modified_gmt":"2026-09-04T13:10:54","slug":"gemmyo-fifteen-years-as-an-independent-brand","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/09\/04\/gemmyo-fifteen-years-as-an-independent-brand\/","title":{"rendered":"Gemmyo: Fifteen Years as an Independent Brand"},"content":{"rendered":"\n

Gemmyo is celebrating its 15th anniversary and boasts a unique trajectory in the world of contemporary jewelry. The brand, co-founded by Pauline Laigneau, established itself with an independent, digital, and direct business model before expanding into a network of brick-and-mortar stores.<\/p>\n\n

This goes beyond just an anniversary. Gemmyo embodies a generation of jewelry houses that has transformed the customer experience: greater transparency, more personalization, and more direct communication\u2014all without compromising the traditions of fine jewelry.<\/p>\n\n

Pauline Laigneau, co-founder and artistic director, and Sophie Garric, managing director, are now leading this transition from a native digital brand to an established fashion house. Luxsure\u2019s positioning remains compelling: a French jewelry brand that seeks to combine desirability, independence, and cultural accessibility.<\/p>\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"
Stacked from 31 images. Method=B (R=8, S=4)<\/figcaption><\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Gemmyo is celebrating its 15th anniversary and boasts a unique trajectory in the world of contemporary jewelry. The brand, co-founded by Pauline Laigneau, established itself with an independent, digital, and…<\/p>\n","protected":false},"author":2,"featured_media":2056582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[81247,77347,81246,79474,81244],"class_list":["post-2076919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-digital-native","tag-french-jewelry","tag-pauline-laigneau-2","tag-single-family-home","tag-sophie-garric"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2076919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2076919"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2076919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2056582"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2076919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2076919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2076919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}