{"id":2076489,"date":"2026-08-31T11:28:12","date_gmt":"2026-08-31T09:28:12","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/08\/31\/santa-maria-novella-the-storefront-as-a-living-herbarium\/"},"modified":"2026-08-31T11:32:29","modified_gmt":"2026-08-31T09:32:29","slug":"santa-maria-novella-the-storefront-as-a-living-herbarium","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/08\/31\/santa-maria-novella-the-storefront-as-a-living-herbarium\/","title":{"rendered":"Santa Maria Novella: The Storefront as a Living Herbarium"},"content":{"rendered":"\n

At its historic boutique in Florence, located at 16 Via della Scala, Santa Maria Novella is unveiling a new window display design created by Maurizio Azzimonti. The installation will be on view through fall 2026.<\/p>\n\n

The decor creates a dialogue between nature and the Officina\u2019s botanical heritage. Wisteria, irises, cherry blossoms, and wildflowers wind their way through the spaces, surrounded by period furniture, framed landscapes, and classical sculptures.<\/p>\n\n

The visual vocabulary draws on the House\u2019s history as an apothecary: glassware, brass scales, mortars, and botanical plates. These objects evoke the processes of identification, classification, and preparation that have shaped the Officina since 1221.<\/p>\n\n

The display design highlights, in particular, Firenze 1221<\/em>, I Giardini Medicei<\/em>, and Acqua di Rose<\/em>, showcasing the plants used in their formulations. The concept is simple yet powerful: tracing the product back to its botanical origins and transforming the display into a living herbarium.<\/p>\n\n

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At its historic boutique in Florence, located at 16 Via della Scala, Santa Maria Novella is unveiling a new window display design created by Maurizio Azzimonti. The installation will be…<\/p>\n","protected":false},"author":2,"featured_media":2055725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[77302,81119,63078,81120,60596],"class_list":["post-2076489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-americas-cup-mode","tag-florence-1221","tag-rose-water","tag-via-della-scala","tag-workshop"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2076489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2076489"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2076489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2055725"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2076489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2076489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2076489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}