{"id":2070945,"date":"2026-08-20T11:02:30","date_gmt":"2026-08-20T09:02:30","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/08\/20\/hublot-in-saint-tropez-luxury-as-color\/"},"modified":"2026-08-20T11:06:31","modified_gmt":"2026-08-20T09:06:31","slug":"hublot-in-saint-tropez-luxury-as-color","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/08\/20\/hublot-in-saint-tropez-luxury-as-color\/","title":{"rendered":"Hublot in Saint-Tropez: Luxury as Color"},"content":{"rendered":"\n

Since 2017, Hublot has made Saint-Tropez its summer testing ground. Not because the town is a strategic market\u2014though it certainly is one\u2014but because it provides the ideal setting for an experience that the Geneva-based brand consistently cultivates: luxury lived rather than displayed.<\/p>\n\n

On June 17, 2026, on the quays where the Mediterranean\u2019s most beautiful sailboats are moored, Hublot presented its summer collections under the title \u201cThe Art of Pastel Ceramics.\u201d The title says it all: this is not watchmaking in the strict sense\u2014complications, calibers, or precision certifications. It\u2019s about color. About materials. About the watch as a fashion accessory in the most sophisticated sense of the term.<\/p>\n\n

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Stacked from 11 images. Method=B (R=8, S=4)<\/figcaption><\/figure>\n\n

Ceramics as a Craft Challenge<\/strong><\/p>\n\n

Working with ceramics in watchmaking is one thing. Working with it in pastel shades\u2014powder pink, sky blue, sage green, sand\u2014is quite another. Ceramics are, by nature, a capricious material: coloring them requires mastery of firing temperatures and pigments that few watch manufacturers possess. Hublot, which has made material innovation one of its hallmarks since its inception, excels at this craft.<\/p>\n\n

The pastel shades created for this summer collection are not premixed colors: they are the result of a research and development process unique to the Nyon factory, where the materials teams work with the same scientific rigor as a pharmaceutical laboratory. The result is a soft yet intense palette\u2014colors that seem to have absorbed the Mediterranean light.<\/p>\n\n

Saint-Tropez as a state of mind<\/strong><\/p>\n\n

The choice of Saint-Tropez as the venue for these pieces is no accident. The town, ever since Brigitte Bardot and Roger Vadim, has become more of a legend than a place\u2014a place where casualness and excellence coexist without contradiction, where one can wear a watch worth the price of a car with a simple white T-shirt without shocking anyone.<\/p>\n\n

This is precisely the niche Hublot aims to fill with its summer collections: visible yet relaxed luxury\u2014jewelry that can be worn at the beach without ostentation and to dinner with effortless ease. Ceramic\u2014a lightweight, scratch-resistant material that feels comfortable against the skin even in intense heat\u2014is ideal for this aesthetic.<\/p>\n\n

Leisure as a theme<\/strong><\/p>\n\n

There is something paradoxical about the idea of a summer watch\u2014a timekeeping device designed specifically for those who, for the duration of a summer, seek to break free from the constraints of time. Hublot plays on this paradox with keen awareness: the summer watch isn\u2019t there to remind you of appointments. It is there to punctuate the light, to mark not the hours but the hues of the day\u2014the blue of the morning, the gold of the afternoon, the pink of the sunset.<\/p>\n\n

The 2026 Pastel Editions are produced in limited quantities. What is rare is appreciated, and what is appreciated is worth contemplating. In Saint-Tropez, in June, this feels like a philosophy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since 2017, Hublot has made Saint-Tropez its summer testing ground. Not because the town is a strategic market\u2014though it certainly is one\u2014but because it provides the ideal setting for an…<\/p>\n","protected":false},"author":2,"featured_media":2070946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[80690],"class_list":["post-2070945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-hublot-in-saint-tropez"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2070945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2070945"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2070945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2070946"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2070945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2070945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2070945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}