{"id":2069217,"date":"2026-08-18T10:36:34","date_gmt":"2026-08-18T08:36:34","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/08\/18\/in-montreal-fashion-takes-to-the-streets-rather-than-the-runways\/"},"modified":"2026-08-18T10:39:38","modified_gmt":"2026-08-18T08:39:38","slug":"in-montreal-fashion-takes-to-the-streets-rather-than-the-runways","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/08\/18\/in-montreal-fashion-takes-to-the-streets-rather-than-the-runways\/","title":{"rendered":"In Montreal, fashion takes to the streets rather than the runways"},"content":{"rendered":"\n

There\u2019s a way of presenting fashion that\u2019s akin to an intimate runway show, reserved for front-row insiders. And there\u2019s another approach, which Montreal is choosing to experiment with on a large scale from August 12 to September 10: taking the runways out of closed venues and scattering them across six neighborhoods of the city, where fashion intersects with architecture, local businesses, and industrial heritage.<\/p>\n\n

Called \u201cLa mode prend la rue\u201d (Fashion Takes to the Streets), the initiative led by Tourisme Montr\u00e9al brings together more than 1,280 local artists, artisans, and performers through fashion shows, dance performances, and concerts. Each neighborhood along the route\u2014from Montr\u00e9al-Nord to the Promenade Wellington\u2014becomes the setting for a fashion show designed to engage with its unique identity rather than overshadow it with a standardized stage setup. A student fashion show, organized around the theme \u201cHeritage,\u201d showcases creations made from secondhand materials\u2014a gesture that positions Montreal\u2019s emerging designers within the circularity movement currently sweeping Western fashion, without making it a heavy-handed marketing pitch.<\/p>\n\n

Elsewhere, a fashion show celebrates the neighborhood\u2019s independent boutiques in a production where fashion and architecture complement each other, while another, held on a loading dock, pays tribute to the manufacturing expertise that still makes this area the historic heart of Montreal\u2019s apparel industry \u2014 a reminder that the city isn\u2019t inventing a fashion history for itself, but rather carrying on a very real one, rooted in its workshops and garment factories.<\/p>\n\n

The program culminates on September 4 with the Montr\u00e9al Runway Experience, presented at the Grand Quai in the Port of Montr\u00e9al\u2014a venue that, with its symbolic port and industrial significance, carries forward the theme of the rest of the itinerary: Montreal fashion isn\u2019t showcased above ground; it\u2019s displayed in the very places that have shaped the city.<\/p>\n\n

The initiative comes during a special year for Montreal, which was founded 384 years ago and has since become one of North America\u2019s major cosmopolitan cities. Tourisme Montr\u00e9al, a private nonprofit organization tasked with positioning the city among world-class destinations, is taking this opportunity to promote a narrative in which urban heritage, neighborhood diversity, and a vibrant fashion scene all come together to form the city\u2019s appeal\u2014one that, here, requires no artificial backdrop to be convincing.<\/p>\n\n

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Place des Festivals \u00a9St\u00e9phan Poulin – Tourisme Montr\u00e9al<\/em><\/figcaption><\/figure>\n\n\n\n
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Avenue du Mont-Royal \u00a9Sylvie Li – Tourism Montreal<\/em><\/figcaption><\/figure>\n\n\n\n
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2025 Edition: Show Off Your Montreal @Bellescx<\/em><\/figcaption><\/figure>\n\n\n\n
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2025 Edition of “Show Off Your Montreal” @bdesormeau<\/em><\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a way of presenting fashion that\u2019s akin to an exclusive runway show, reserved for front-row insiders. And there\u2019s another approach, which Montreal is choosing to experiment with on a large scale from August 12 to September 10: taking the runways out of closed venues and scattering them throughout six neighborhoods in the city<\/p>\n","protected":false},"author":214,"featured_media":2069218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30776,52709],"tags":[80612],"class_list":["post-2069217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en","category-thefashion","tag-montreal"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2069217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2069217"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2069217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2069218"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2069217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2069217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2069217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}