{"id":2068881,"date":"2026-08-16T13:46:17","date_gmt":"2026-08-16T11:46:17","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/08\/16\/qvema-amplify-when-a-tv-pitch-becomes-a-training-ground-for-taking-action\/"},"modified":"2026-08-16T13:48:59","modified_gmt":"2026-08-16T11:48:59","slug":"qvema-amplify-when-a-tv-pitch-becomes-a-training-ground-for-taking-action","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/08\/16\/qvema-amplify-when-a-tv-pitch-becomes-a-training-ground-for-taking-action\/","title":{"rendered":"QVEMA Amplify: When a TV Pitch Becomes a Training Ground for Taking Action"},"content":{"rendered":"\n

At VivaTech, the investors from *Qui veut \u00eatre mon associ\u00e9 ?<\/em> * unveiled QVEMA Amplify, a digital and educational extension of the show. Behind the format lies a deeper question: How can entrepreneurial inspiration be transformed into a concrete method?<\/p>\n\n

From the Screen to the Real World<\/h2>\n\n

For six seasons now, *Who Wants to Be My Business Partner?<\/em> * has brought entrepreneurship into a rare setting: prime time. No longer just a topic reserved for incubators, fundraising rounds, or tech circles, but rather a conversation you\u2019d have with family. A conversation in the living room\u2014or sometimes over dinner\u2014centered on a simple idea: What if I gave it a try, too?<\/p>\n\n

At VivaTech, this dynamic took on a whole new scale. With Mich\u00e8le Benzeno, \u00c9ric Larchev\u00eaque, Alice Lhabouz, and Jean-Michel Karam at the helm, the show was no longer just referred to as a television program, but as a brand capable of creating its own ecosystem. Its name: QVEMA Amplify.<\/p>\n\n

The promise is clear: to extend the excitement of the show into a program available year-round. Content, community, support, a twelve-week boot camp, approximately 100 hours of programming, experts, entrepreneurs who have appeared on the show, and the show\u2019s business coach: the goal is to transform that momentum into measurable progress.<\/p>\n\n

Entrepreneurship as Popular Culture<\/h2>\n\n

The most interesting aspect isn\u2019t the platform itself. It\u2019s what it reveals about the current state of France.<\/p>\n\n

For a long time, entrepreneurs were viewed with suspicion. The word \u201cboss\u201d carried almost a social stigma. \u201cWho wants to be my business partner?\u201d<\/em> helped shift that perception: talking about profit margins, sales tax, risk, money, and success in front of a large audience is no longer an anomaly. It has become a viable narrative.<\/p>\n\n

QVEMA Amplify takes this logic a step further. The show sparks desire; the platform aims to bridge the gap between idea and action. The speakers reiterated this in various ways: fear doesn\u2019t disappear before you set out. You work through it as you move forward. Confidence doesn\u2019t come before action; it\u2019s often the result of it.<\/p>\n\n

The pitch isn\u2019t proof<\/h2>\n\n

The session also highlighted a useful truth: a good pitch isn\u2019t enough. It captures attention, but it guarantees neither the quality of the project nor the entrepreneur\u2019s strength.<\/p>\n\n

For investors, the decisive moment often comes afterward: in the questions, the objections, the blind spots. How does the entrepreneur react under pressure? Does he know his market? Can he handle being contradicted? Can he defend his vision without simply reciting a presentation?<\/p>\n\n

The pitch remains an art of intellectual seduction. But entrepreneurship demands more: adaptability, the ability to learn quickly, a certain inner strength, and, above all, the ability to surround yourself with the right people.<\/p>\n\n

The Details<\/h2>\n\n

The first QVEMA Amplify cohort was originally intended to be small. It was ultimately expanded to 150 participants, with spots filling up in just a few minutes and a waiting list already in place. The announced bootcamp runs for twelve weeks, with approximately 100 hours of content and support.<\/p>\n\n

Don\u2019t Confuse Boldness with Rushing Headlong<\/h2>\n\n

Perhaps the most accurate message of this session lay in its nuance. Yes, you have to be bold. No, you shouldn\u2019t confuse one thing with another.<\/p>\n\n

Quitting school, leaving your job, opening a second location, moving to the United States, targeting the B2G market: every decision requires a careful assessment of risk. Make it profitable before scaling up. Test it before expanding. Keep a Plan B. Don\u2019t put your family at risk. Boldness isn\u2019t the absence of a method; it\u2019s applying the method despite fear.<\/p>\n\n

In a world where artificial intelligence already makes it possible to prototype, communicate, learn, and automate more quickly, entrepreneurship is becoming less of a solitary endeavor. But that doesn\u2019t mean it\u2019s getting any easier.<\/p>\n\n

So the real promise of QVEMA Amplify isn\u2019t to create unicorns. It\u2019s more modest\u2014and perhaps more valuable: to give those who are hesitant the initial support they need to move from a pipe dream to their first customer.<\/p>\n\n

After all, entrepreneurship doesn\u2019t always begin with a grand gesture. Sometimes, it simply starts with stopping waiting for the perfect moment.<\/p>\n","protected":false},"excerpt":{"rendered":"

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