{"id":2068879,"date":"2026-08-15T16:35:29","date_gmt":"2026-08-15T14:35:29","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/08\/15\/when-porcelain-takes-to-the-seas-ginori-1735-and-the-logic-of-total-decoration\/"},"modified":"2026-08-15T16:47:02","modified_gmt":"2026-08-15T14:47:02","slug":"when-porcelain-takes-to-the-seas-ginori-1735-and-the-logic-of-total-decoration","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/08\/15\/when-porcelain-takes-to-the-seas-ginori-1735-and-the-logic-of-total-decoration\/","title":{"rendered":"When Porcelain Takes to the Seas: Ginori 1735 and the Logic of Total Decoration"},"content":{"rendered":"\n

On board Evrima, the 190-meter yacht launched in October 2022 by The Ritz-Carlton Yacht Collection, three outdoor spaces have just been completely redesigned using a color palette inspired by Ginori 1735. This is not a marketing campaign. It is a shift in philosophy.<\/p>\n\n

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The luxury yachting sector has long been known for the understated elegance of its interiors\u2014light woods, beige fabrics, and a calculated neutrality. What the Ginori Terrace offers breaks with this convention: each space features a named and documented color palette. The Pool House on Deck 5 embraces Azzurro\u2014sky blue and turquoise stripes on sun loungers, umbrellas, and outdoor linens. The Mediterranean restaurant Mistral, on Deck 8, comes alive in Mandarino: coral, orange, and blush. The Marina, at water level, glows in Zafferano\u2014amber tones and saffron highlights. Each color has a catalog name, and every textile is custom-designed. This is no longer just onboard furnishings; it\u2019s a complete scenographic design.<\/p>\n\n

The \u201cIl Viaggio di Nettuno\u201d<\/em> collection, designed by British painter and illustrator Luke Edward Hall, defines the decor of Deck 8: fantastical sea creatures, mythological figures, and bold blocks of color on tableware, glassware, and lighting fixtures. Hall, whose work straddles the line between magazine illustration and collectible art, brings a cohesive aesthetic to this space that the usual providers of luxury cruises are unable to achieve.<\/p>\n\n

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What this collaboration reveals has less to do with the visual result than with the logic behind it. Ginori 1735, a Florentine manufacturer founded in 1735 and part of the Kering Group since 2013, has for several years been developing an expansion strategy that goes beyond tableware: hospitality concepts, hotel partnerships, and interior design projects under the Caf\u00e8 Ginori label. Yachts are the next available canvas\u2014and one of the most challenging. Designing for the sea requires working with textiles resistant to sea spray, color palettes tested in direct sunlight, and materials whose weight and fastening methods are subject to maritime regulations. The fact that Ginori designed the textiles from scratch rather than adapting an existing line indicates that this partnership is not merely opportunistic.<\/p>\n\n

At Evrima, the approach is the same. Following Ilma\u2019s achievement of the Forbes Five-Star distinction in September 2024\u2014a first in the cruise industry\u2014and the launch of Luminara in July 2025, the Ritz-Carlton Yacht Collection fleet now comprises three ships. At this scale, differentiation can no longer rely solely on the staff-to-passenger ratio or the quality of the cuisine. Visual identity becomes a selling point in its own right\u2014a key factor for discerning travelers who are already familiar with service standards and seek a consistent atmosphere.<\/p>\n\n

Mehdi Benabadji, CEO of Ginori 1735, puts this alignment bluntly: \u201cLuxury hospitality as a natural extension of our expertise, where design enriches the experience of travel and sharing. \u201d This is not just a statement for the sake of it. It is a description of a market undergoing a transformation, where historic houses\u2014formerly limited to creating objects\u2014are becoming creators of complete atmospheres.<\/p>\n\n

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The next question isn\u2019t whether other manufacturers will follow Ginori out onto the oceans. It\u2019s what becomes of the concept of neutral space aboard a yacht when every deck takes on a signature as distinct as a movie set. Total design has its limits: it can turn a voyage into a stage set, and a stage set into a showcase. It\u2019s a fine line, and Ginori 1735 has just drawn it on the high seas.<\/p>\n\n

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On board Evrima, the 190-meter yacht launched in October 2022 by The Ritz-Carlton Yacht Collection, three outdoor spaces have just been completely redesigned using a color palette inspired by Ginori…<\/p>\n","protected":false},"author":2,"featured_media":2053159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[77660],"tags":[80544,80543,80547,80545,80546],"class_list":["post-2068879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-evrima-ritz-carlton-yacht-collection","tag-luxury-porcelain-collaboration","tag-luxury-yachting-interior-design","tag-maritime-hospitality-design","tag-the-journey-of-neptune-by-luke-edward-hall"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2068879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2068879"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2068879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2053159"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2068879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2068879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2068879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}