{"id":2064680,"date":"2026-06-25T17:03:49","date_gmt":"2026-06-25T15:03:49","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/06\/25\/zegna-visible-2026-goodland-by-martha-atienza-or-art-as-a-coastal-right\/"},"modified":"2026-06-25T17:07:52","modified_gmt":"2026-06-25T15:07:52","slug":"zegna-visible-2026-goodland-by-martha-atienza-or-art-as-a-coastal-right","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/06\/25\/zegna-visible-2026-goodland-by-martha-atienza-or-art-as-a-coastal-right\/","title":{"rendered":"Zegna VISIBLE 2026: GOODLand by Martha Atienza, or Art as a Coastal Right"},"content":{"rendered":"\n

Announced on June 16 at Art Basel, the 2026 VISIBLE Prize honors the artistic platform GOODLand, led by Martha Atienza from the Philippines. A rare gesture: fashion that looks toward the horizon from the fishermen\u2019s perspective. <\/em><\/p>\n\n

Martha Atienza and Bantayan Island: Art at the Edge of the Habitable World<\/h2>\n\n

There are artists whose work cannot be described simply by looking at it on the walls of a white gallery. Martha Atienza is one of them. Based in the Visayas Islands of the Philippines, she has been creating for years from a concrete reality: the sea as a threatened resource, fishing communities as political subjects, and the seabed as spaces where the climatic destiny of an archipelago is written. Her GOODLand platform, on the island of Bantayan, serves as a studio, a residency, an ecological laboratory, and a living archive. This initiative has just been awarded the 2026 VISIBLE Prize, in partnership with the Fondazione Zegna, Cittadellarte, and the Fondazione Pistoletto. <\/p>\n\n

The selection process is guided by an unwavering editorial consistency. Since its founding in 2010, VISIBLE has prioritized artistic projects whose purpose extends beyond the artwork itself to embrace a social or environmental agenda. Martha Atienza does not treat ecology as a decorative theme; she uses it as the raw material for a participatory video practice that engages local residents as well as international juries. <\/p>\n\n

Zegna, Pistoletto, and the Question of What Fashion Allows Itself to Desire<\/h2>\n\n

For sixteen years, this institutional trio\u2014Fondazione Zegna, Cittadellarte di Biella, and Fondazione Pistoletto\u2014has been running one of the most serious philanthropic programs in the luxury industry. Not because of the amounts involved\u2014which are discreetly kept confidential\u2014but because of its choices: artists who do not pander to donors, regions that do not capture the imagination of magazines, and projects that do not easily find their equivalent in the world of luxury brands. <\/p>\n\n

In doing so, Zegna is taking a stance that few other fashion houses dare to fully embrace: that of a company that accepts that its cultural impact is measured not only by what it sells, but also by what it supports. The Oasi Zegna\u2014the 100 square kilometers of the Biella Alps that the company has protected for decades\u2014has long served as an ecological model that GOODLand is now extending toward the ocean. <\/p>\n\n

Art Basel as a stage, not a showcase<\/h2>\n\n

The announcement was made on June 16, 2026, at Art Basel Basel, and this context should not be overlooked. Art Basel is not only the most highly capitalized market for contemporary art; it is also the venue where discourses on cultural patronage are shaped for collectors and institutions whose decisions have a real impact. Announcing VISIBLE 2026 there, with GOODLand as the laureate, means placing the protection of Philippine coastal rights on the global cultural agenda. <\/p>\n\n

Martha Atienza is receiving this award at a time when her island is facing increasing pressures: rising sea temperatures, the destruction of coral reefs, and the overfishing of marine resources by industrial fleets. GOODLand does not seek to solve these problems through beauty\u2014but to make them visible, literally, to those who have the power to act. <\/p>\n\n

What This Means for the Luxury Industry<\/h2>\n\n

The luxury fashion industry has long viewed contemporary art with a mix of admiration and opportunism. Through VISIBLE, Zegna offers something different: a mutually beneficial relationship, in which the brand\u2019s prestige lends its support to projects that wouldn\u2019t need it to exist, but which find a wider audience through this partnership. GOODLand doesn\u2019t need Zegna to exist. But VISIBLE allows it to be heard. <\/p>\n\n

This may be the most accurate definition of patronage in the 21st century: not the funding of a form of beauty that one controls, but the support of an energy that one admires without attempting to direct it.<\/p>\n\n

GOODLand by Martha Atienza. VISIBLE Prize 2026. An art platform on Bantayan Island, Philippines, that reminds us that the seabed is not just a metaphor. <\/em><\/p>\n\n

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Announced on June 16 at Art Basel, the 2026 VISIBLE Prize honors the artistic platform GOODLand, led by Martha Atienza from the Philippines. A rare gesture: fashion that looks toward…<\/p>\n","protected":false},"author":2,"featured_media":2062239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30776,52709],"tags":[],"class_list":["post-2064680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en","category-thefashion"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2064680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2064680"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2064680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2062239"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2064680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2064680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2064680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}