{"id":2063914,"date":"2026-06-22T17:02:34","date_gmt":"2026-06-22T15:02:34","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/06\/22\/hublot-and-kylian-mbappe-relaunch-the-big-bang-in-madrid\/"},"modified":"2026-06-22T17:04:53","modified_gmt":"2026-06-22T15:04:53","slug":"hublot-and-kylian-mbappe-relaunch-the-big-bang-in-madrid","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/06\/22\/hublot-and-kylian-mbappe-relaunch-the-big-bang-in-madrid\/","title":{"rendered":"Hublot and Kylian Mbapp\u00e9 relaunch the Big Bang in Madrid"},"content":{"rendered":"\n

Eight years after their first handshake, Hublot and Kylian Mbapp\u00e9 have cemented their partnership in metal. Not with yet another campaign, but with a limited edition of 200 pieces\u2014a number that speaks volumes about the true intent of the message. <\/p>\n\n

The Big Bang Reloaded Kylian Mbapp\u00e9<\/em> features a 44-mm polished white ceramic case, with a bezel and hour markers in 18-karat King Gold. The player\u2019s personal motto\u2014 \u201cTrust Yourself\u201d\u2014is engraved at the 6 o\u2019clock position on the bezel. The number 10, crafted in King Gold, adorns the dial. The Unico movement, the brand\u2019s in-house caliber, showcases four of its five patented innovations through the watch\u2019s architecture. <\/p>\n\n

What deserves attention is not so much the watch itself as the structure of the collaboration. Hublot does not engage in sponsorship in the traditional sense\u2014a logo on a sleeve, passive visibility. Since the 2000s, the brand has been building a portfolio of partnerships in which the partner\u2019s name itself becomes a selling point for the collection: Pel\u00e9, Lauda, Mourinho, Mbapp\u00e9. Each limited edition creates a dual market: first, the watch market, and second, the more volatile market for resale value driven by the fame of the associated figure. <\/p>\n\n

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Unico Movement \u2014 Technical Note<\/em><\/p>\n\n

The Unico caliber is an in-house movement developed by Hublot. A chronograph featuring a column wheel and lateral clutch, it allows for winding and time setting via the crown at the 3 o’clock position, without the need for additional crowns. The Big Bang Reloaded<\/em> showcases the movement\u2019s construction through the dial, revealing four of the five patents filed for this caliber. <\/p>\n\n

\n\n

Julien Tornare, CEO of the company, put it this way: \u201cOur partnership isn\u2019t just a sponsorship; it\u2019s a true collaboration based on shared values.\u201d This nuance is worth noting. The shift from a spokesperson contract to co-signing products represents a shift in the value chain: the soccer player ceases to be an advertising vehicle and becomes a co-creator, at least in name. Mbapp\u00e9 himself described the number 10 not as a jersey number but as \u201cwhat I aspire to embody: excellence and responsibility.\u201d <\/p>\n\n

The question this piece raises\u2014without answering it\u2014is that of the status of the signed object. Will a Hublot watch, produced in a limited edition of 200 and bearing the motto of a 26-year-old soccer player, be, ten years from now, a historical artifact or a collector\u2019s curiosity? The answer depends less on the quality of the Unico movement than on the trajectory of the face that accompanies it. That may be the only real risk involved in the venture. <\/p>\n\n

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Eight years after their first handshake, Hublot and Kylian Mbapp\u00e9 have cemented their partnership in metal. Not with yet another campaign, but with a limited edition of 200 pieces\u2014a number…<\/p>\n","protected":false},"author":2,"featured_media":2059056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[78546,77767,78544,78545,78543],"class_list":["post-2063914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-big-bang-reloaded-44mm","tag-hublot-2026-limited-edition","tag-king-gold-ceramic-watch","tag-luxury-watches-and-sports","tag-unico-hublot-movement"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2063914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2063914"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2063914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2059056"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2063914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2063914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2063914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}