{"id":2063212,"date":"2026-06-22T10:40:00","date_gmt":"2026-06-22T08:40:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/06\/22\/makeup-by-mario-marks-the-return-of-ethereal-eyes-the-iconic-palette-for-luminous-eyes\/"},"modified":"2026-11-07T00:34:19","modified_gmt":"2026-11-06T23:34:19","slug":"makeup-by-mario-marks-the-return-of-ethereal-eyes-the-iconic-palette-for-luminous-eyes","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/06\/22\/makeup-by-mario-marks-the-return-of-ethereal-eyes-the-iconic-palette-for-luminous-eyes\/","title":{"rendered":"Makeup By Mario marks the return of Ethereal Eyes, the iconic palette for luminous eyes"},"content":{"rendered":"\n

Some palettes don\u2019t simply return to the shelves. They reappear as eagerly anticipated\u2014almost demanded\u2014items, driven by that strange contemporary alchemy that blends the desire for beauty, social virality, and emotional attachment. At Makeup By Mario, Ethereal Eyes already belongs to this rare category: that of products that transcend their function to become signature items. <\/p>\n\n

With *Ethereal Eyes: The Original*, Mario Dedivanovic brings one of his most iconic creations back into the spotlight. The palette, hailed as one of the brand\u2019s best-selling, most sought-after, and most viral products, returns in a version designed to recapture what made it a hit: a harmonious blend of natural, luminous shades that are easy to work with and enhance the eyes without ever altering their natural beauty. <\/p>\n\n

Mario has always had a very specific approach to makeup: not as a mask, but as a gentle architecture of the face. Ethereal Eyes embodies this vision. It doesn\u2019t seek an immediate, dramatic effect, but rather a subtle, almost cinematic beauty\u2014that light cast upon the eyelid that lends the eyes depth without heaviness. A quiet sophistication. <\/p>\n\n

The palette brings together 12 signature shades across three nature-inspired finishes: glossy shimmer, velvety matte, and natural metallic. The collection strikes a balance between warm and neutral tones, accented with subtly ethereal glossy highlights. This color selection undoubtedly accounts for much of its success: Ethereal Eyes isn\u2019t limited to a single style or skin tone. It offers a versatile palette flexible enough to suit everyday looks, special occasions, bridal makeup, or the work of a professional makeup artist. <\/p>\n\n

The Glossy Shimmers are the sensual heart of the palette. Their \u201cwet-look\u201d powder formula, infused with pearls, is designed to reflect light like water. The Sueded Mattes, meanwhile, provide structure: rich color, enhanced staying power, and a velvety-smooth finish. Finally, the Natural Metallics offer a soft metallic sheen, thanks to micronized pigments that prevent the look from appearing too dense or artificial. <\/p>\n\n

What makes Ethereal Eyes particularly contemporary is perhaps its commitment to making professional-grade makeup more intuitive. The palette promises light, airy coverage, shades designed to work in perfect harmony, and easy application\u2014from beginners to professionals. In a beauty market often saturated with highly conceptual launches, this masterful simplicity becomes almost a luxury. <\/p>\n\n

The palette\u2019s success also reflects the times. The initial 2022 launch sold out in less than six weeks. The 2023 relaunch generated a waiting list of more than 60,000 people. Ethereal Eyes was also the number-one-selling product worldwide during the 2023 holiday season, while Moonlight, another palette from the brand, continued this momentum in 2024. Beyond the numbers, a more subtle fact stands out: the palette seems to have built a relationship of trust with its users. People don\u2019t just buy it to follow a trend; they keep it because it works, because it\u2019s reassuring, and because it enhances their look without being overpowering. <\/p>\n\n

This emotional dimension is essential to contemporary beauty. Consumers are no longer looking solely for pigment performance or novelty. They want products that are reliable, desirable, and beautiful to own\u2014products that can become part of their daily routine while still retaining an element of fantasy. Ethereal Eyes meets this expectation perfectly: an everyday palette that is anything but ordinary. <\/p>\n\n

Visually, the world presented around this comeback extends this idea of radiant beauty: bare skin, dewy eyes, and a natural glow. The campaign images play on a refined sensuality: luminous complexions, iridescent eyelids, and silhouettes bathed in light. Nothing excessive, nothing garish. The palette appears as an extension of the face, not as an added prop. <\/p>\n\n

Ethereal Eyes: The Original est d\u00e9sormais disponible en exclusivit\u00e9 chez Sephora, au prix de 79 \u20ac. Un positionnement premium, coh\u00e9rent avec l\u2019aura du produit et avec l\u2019expertise de Makeup By Mario<\/a>, marque devenue l\u2019une des r\u00e9f\u00e9rences majeures du maquillage teint\u00e9 d\u2019influence professionnelle. La palette a \u00e9t\u00e9 test\u00e9e sous contr\u00f4le ophtalmologique, un d\u00e9tail important pour un produit destin\u00e9 au contour de l\u2019\u0153il, zone o\u00f9 la performance doit toujours dialoguer avec la tol\u00e9rance.<\/p>\n\n

With this comeback, Makeup By Mario isn\u2019t just capitalizing on a viral icon. The brand reaffirms a simple yet powerful idea: the most desirable beauty isn\u2019t always the kind that transforms. Sometimes, it reveals. And in the wake of Ethereal Eyes, the eyes seem less made up than bathed in light. <\/p>\n\n

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\u00c0 lire aussi sur Luxsure :<\/em> Makeup By Mario, le cr\u00e8me longue tenue se pare de nacre<\/a> \u00b7 Makeup By Mario \u00c9tend sa Palette : MasterMattes Cream Eyeshadow + Liner, l\u2019\u00c9pure\u2026<\/a> \u00b7 Makeup By Mario : Master Mascara, le regard signature par le ma\u00eetre du glam<\/a> \u00b7 Get the Look : Le Maquillage Signature de Kim Kardashian au Met Gala 2025 par Makeup\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Some palettes don\u2019t simply return to the shelves. They reappear as eagerly anticipated\u2014almost demanded\u2014items, driven by that strange contemporary alchemy that blends the desire for beauty, social virality, and emotional…<\/p>\n","protected":false},"author":2,"featured_media":2035314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[78253,78250,56065,78251,78249,78248,78246,78247,78252,78245],"class_list":["post-2063212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-beauty-2026","tag-ethereal-eyes","tag-eye-shadows","tag-eyeshadow-palette","tag-glowing-makeup","tag-luxury-makeup","tag-makeup-by-mario","tag-mario-dedivanovic","tag-nude-palette","tag-sephora-palette"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2063212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2063212"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2063212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2035314"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2063212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2063212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2063212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}