At the Mus\u00e9e Bourdelle, in the 15th arrondissement of Paris, Baptiste Maureau filmed Jean-Charles de Castelbajac drawing. No complex artistic guidelines: one man, one line, one dove. It’s this gesture – primal, slow, irreducible to digital rendering – that 3.PARADIS is placing at the center of its Spring-Summer 2026 campaign. <\/p>\n\n
Bourdelle’s choice is not an insignificant one. The museum preserves the sculptor’s studio as it was when he died in 1929: plaster casts suspended, tools abandoned on workbenches, the workspace preserved in the disorder of its manufacture. It is in this setting of frozen gestures that Castelbajac restores a living gesture. <\/p>\n\n
The dove has been the emblem of 3.PARADIS since the company was founded by Emeric Tchatchoua. In previous campaigns, the motif existed as a collection element – embroidered, printed, applied to fabric. Here, it is produced in front of the camera. The hand-drawn design restores the emblem to its original status: an intention before being a motif. <\/p>\n\n
Castelbajac had already walked the catwalk for the house in June 2025. The SS 2026 campaign entrusts him with more than just a physical appearance. Photography by Ismael Nebchi, styling by \u00c9l\u00e9onore C\u00f4t\u00e9-Savard. <\/p>\n\n