{"id":2049041,"date":"2021-05-19T12:44:00","date_gmt":"2021-05-19T10:44:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/"},"modified":"2026-05-13T15:32:19","modified_gmt":"2026-05-13T13:32:19","slug":"snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/","title":{"rendered":"Snapchat launches augmented reality masks with Virgil Abloh’s Off-White brand"},"content":{"rendered":"

Snapchat launches an augmented reality experience (available now), in partnership with Virgil Abloh and his clothing and accessories brand, Off-White, marking the start of a series of collaborations to come in 2021.<\/p>\n

Snapchat and Virgil have collaborated to create a Lens that will allow Snapchatters to virtually try on a selection of three iconic Off-White masks in augmented reality, inspired by the physical items in the SS21 collection. Snapchatters will also be able to purchase the mask on Off–White.com.<\/a> <\/p>\n

The Lens was conceived as an attractive and creative way to encourage Snapchatters to continue wearing masks and, ultimately, to continue respecting the barrier gestures for their well-being and that of others in this time of pandemic.<\/p>\n

The health and safety of Snapchatters has always been a fundamental priority at Snapchat, continually finding new and creative ways to support the well-being and mental health of its community. Snapchatters will also have the option of having their Bitmoji Selfies wear Off-White masks, helping to bridge the gap between the way they express themselves in the digital and real worlds. <\/p>\n

This collaboration with Virgil Abloh is the latest in a series of Snap X Artist partnerships with artists such as Damien Hirst<\/a>,<\/a> Christian Marclay<\/a>, Alex Israel<\/a> and Harmony Korine<\/a>, using technology to demonstrate how the digital and physical worlds can unite for even greater self-expression.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat launches an augmented reality experience (available now), in partnership with Virgil Abloh and his clothing and accessories brand, Off-White, marking the start of a series of collaborations to come…<\/p>\n","protected":false},"author":2,"featured_media":1605155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[31161,52709],"tags":[71745],"class_list":["post-2049041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-high-tech-en","category-thefashion","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2049041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2049041"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2049041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1605155"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2049041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2049041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2049041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}