{"id":2049041,"date":"2021-05-19T12:44:00","date_gmt":"2021-05-19T10:44:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/"},"modified":"2026-05-13T15:32:19","modified_gmt":"2026-05-13T13:32:19","slug":"snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/","title":{"rendered":"Snapchat launches augmented reality masks with Virgil Abloh’s Off-White brand"},"content":{"rendered":"

Snapchat launches an augmented reality experience (available now), in partnership with Virgil Abloh and his clothing and accessories brand, Off-White, marking the start of a series of collaborations to come in 2021.<\/p>\n

Snapchat and Virgil have collaborated to create a Lens that will allow Snapchatters to virtually try on a selection of three iconic Off-White masks in augmented reality, inspired by the physical items in the SS21 collection. Snapchatters will also be able to purchase the mask on Off–White.com.<\/a> <\/p>\n

The Lens was conceived as an attractive and creative way to encourage Snapchatters to continue wearing masks and, ultimately, to continue respecting the barrier gestures for their well-being and that of others in this time of pandemic.<\/p>\n

The health and safety of Snapchatters has always been a fundamental priority at Snapchat, continually finding new and creative ways to support the well-being and mental health of its community. Snapchatters will also have the option of having their Bitmoji Selfies wear Off-White masks, helping to bridge the gap between the way they express themselves in the digital and real worlds. <\/p>\n

This collaboration with Virgil Abloh is the latest in a series of Snap X Artist partnerships with artists such as Damien Hirst<\/a>,<\/a> Christian Marclay<\/a>, Alex Israel<\/a> and Harmony Korine<\/a>, using technology to demonstrate how the digital and physical worlds can unite for even greater self-expression.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat launches an augmented reality experience (available now), in partnership with Virgil Abloh and his clothing and accessories brand, Off-White, marking the start of a series of collaborations to come…<\/p>\n","protected":false},"author":2,"featured_media":1605155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[31161,52709],"tags":[71745],"class_list":["post-2049041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-high-tech-en","category-thefashion","tag-snapchat"],"yoast_head":"\nSnapchat launches augmented reality masks with Virgil Abloh's Off-White brand - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Snapchat launches augmented reality masks with Virgil Abloh’s Off-White brand\",\"datePublished\":\"2021-05-19T10:44:00+00:00\",\"dateModified\":\"2026-05-13T13:32:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/\"},\"wordCount\":233,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/OffwhiteXBitmojiModel3Circle.png\",\"keywords\":[\"Snapchat\"],\"articleSection\":[\"Tech\",\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/\",\"name\":\"Snapchat launches augmented reality masks with Virgil Abloh's Off-White brand - Luxsure\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/OffwhiteXBitmojiModel3Circle.png\",\"datePublished\":\"2021-05-19T10:44:00+00:00\",\"dateModified\":\"2026-05-13T13:32:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/OffwhiteXBitmojiModel3Circle.png\",\"contentUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/OffwhiteXBitmojiModel3Circle.png\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/05\\\/19\\\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.luxsure.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snapchat launches augmented reality masks with Virgil Abloh’s Off-White brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"name\":\"Luxsure\",\"description\":\"UNE CERTAINE VISION DU LUXE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.luxsure.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\",\"name\":\"Luxsure\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"width\":551,\"height\":400,\"caption\":\"Luxsure\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\",\"name\":\"pascal iakovou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"caption\":\"pascal iakovou\"},\"sameAs\":[\"http:\\\/\\\/www.luxsure.Fr\"],\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/author\\\/pascal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snapchat launches augmented reality masks with Virgil Abloh's Off-White brand - Luxsure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/","twitter_misc":{"Written by":"pascal iakovou","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/#article","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/"},"author":{"name":"pascal iakovou","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423"},"headline":"Snapchat launches augmented reality masks with Virgil Abloh’s Off-White brand","datePublished":"2021-05-19T10:44:00+00:00","dateModified":"2026-05-13T13:32:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/"},"wordCount":233,"publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/04\/OffwhiteXBitmojiModel3Circle.png","keywords":["Snapchat"],"articleSection":["Tech","The Fashion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/","url":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/","name":"Snapchat launches augmented reality masks with Virgil Abloh's Off-White brand - Luxsure","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/04\/OffwhiteXBitmojiModel3Circle.png","datePublished":"2021-05-19T10:44:00+00:00","dateModified":"2026-05-13T13:32:19+00:00","breadcrumb":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/#primaryimage","url":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/04\/OffwhiteXBitmojiModel3Circle.png","contentUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/04\/OffwhiteXBitmojiModel3Circle.png","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.luxsure.fr\/en\/2021\/05\/19\/snapchat-launches-augmented-reality-masks-with-virgil-ablohs-off-white-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.luxsure.fr\/"},{"@type":"ListItem","position":2,"name":"Snapchat launches augmented reality masks with Virgil Abloh’s Off-White brand"}]},{"@type":"WebSite","@id":"https:\/\/www.luxsure.fr\/#website","url":"https:\/\/www.luxsure.fr\/","name":"Luxsure","description":"UNE CERTAINE VISION DU LUXE","publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.luxsure.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.luxsure.fr\/#organization","name":"Luxsure","url":"https:\/\/www.luxsure.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","width":551,"height":400,"caption":"Luxsure"},"image":{"@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423","name":"pascal iakovou","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","caption":"pascal iakovou"},"sameAs":["http:\/\/www.luxsure.Fr"],"url":"https:\/\/www.luxsure.fr\/en\/author\/pascal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2049041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2049041"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2049041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1605155"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2049041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2049041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2049041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}