{"id":2048997,"date":"2015-06-15T19:13:30","date_gmt":"2015-06-15T17:13:30","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/06\/15\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\/"},"modified":"2026-05-13T15:29:36","modified_gmt":"2026-05-13T13:29:36","slug":"poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/06\/15\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\/","title":{"rendered":"Poiray creates chameleon cuffs for its iconic Ma Premi\u00e8re watch"},"content":{"rendered":"

Poiray revisits its iconic Ma premi\u00e8re watch, an interchangeable model developed in collaboration with designer Alexandra Margnat.<\/p>\n

 <\/p>\n

L\u00e9a and Sophie stroll through Faubourg Saint Honor\u00e9 for Summer Time 2015 for a shopping spree. Sophie is intrigued by the watch her sidekick is wearing. <\/p>\n

“Is this your first?<\/p>\n

– My first?<\/p>\n

– Your first Poiray watch, of course. What elegance! <\/p>\n

– And not the last.<\/p>\n

– Ah, yes… What’s your secret? <\/p>\n

– This little marvel has an interchangeable cuff to match the seasons. I’m counting on you to keep it quiet. For now, I’m all set for summer and winter.” <\/p>\n

One week later…..<\/p>\n

– “what do I see on your wrist Sophie…. ?<\/p>\n

– I’m equipped for fall and spring, L\u00e9a. When you get tired of summer, we can talk.” \"MA<\/a>After the success of the Ma Premi\u00e8re capsule collections, it was inconceivable to stop there. Poiray has a reputation for brightening up women’s days. Alexandra Margnat’s talent comes to the fore with this Ma Premi\u00e8re edition with its modular cuff. <\/p>\n

At 50, Poiray remains in its prime. It competes with all the newcomers who think they can outshine it. Not a chance! <\/p>\n

Typically Parisian refinement, sensuality, constant renewal and precision are the watchwords that coordinate the creative development of the House of Poiray. This savoir-faire is not new. Its creative insolence has always fascinated. It has enabled it to maintain its place as a giant on the Place Vend\u00f4me. A great name in watchmaking, Poiray reinvents itself with each new collection. <\/p>\n

The structure remains the same: a rectangular case that guarantees its Parisian identity, combining traditional watchmaking with audacity. These cuffs, designed by Alexandra Margnat, form a rosette of fresh, exotic flowers. The bracelets in shades of turquoise, ecru, coral and black are supple and light. <\/p>\n

Alexandra Margnat’s colorful world lends strength to this graphic collection designed around the 4 natural elements: water, air, earth and fire.<\/p>\n

In just a few seasons, the collections have combined sobriety and color with materials such as metal, leather, enamel, resin and, more recently, diamonds. Choosing a colored steel bracelet is a sign of Poiray’s innovative character. <\/p>\n

\"MA\"MA<\/a><\/p>\n

 <\/p>\n

Lanyard available from July 2015 in Poiray boutiques.<\/p>\n

Strap (only): 490 euros<\/p>\n

Ma Premi\u00e8re watch: price varies according to model.<\/p>\n

www.poiray.com<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Poiray revisits its iconic Ma premi\u00e8re watch, an interchangeable model developed in collaboration with designer Alexandra Margnat.   L\u00e9a and Sophie stroll through Faubourg Saint Honor\u00e9 for Summer Time 2015…<\/p>\n","protected":false},"author":164,"featured_media":811762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[75782,75781,52744,66770,52894],"class_list":["post-2048997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-alexandra-margnat","tag-interchangeable-strap","tag-my-first","tag-the-house-of-poiray","tag-watch"],"yoast_head":"\nPoiray creates chameleon cuffs for its iconic Ma Premi\u00e8re watch - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/06\/15\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maeva Menet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/15\\\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/15\\\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\\\/\"},\"author\":{\"name\":\"Maeva Menet\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/98da922595bf22d8e14decf8b167ddaa\"},\"headline\":\"Poiray creates chameleon cuffs for its iconic Ma Premi\u00e8re watch\",\"datePublished\":\"2015-06-15T17:13:30+00:00\",\"dateModified\":\"2026-05-13T13:29:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/15\\\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\\\/\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/15\\\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/image010.jpg\",\"keywords\":[\"Alexandra Margnat\",\"interchangeable strap\",\"My First\",\"The House of Poiray\",\"watch\"],\"articleSection\":[\"Watches and Jewelry\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/15\\\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/15\\\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\\\/\",\"name\":\"Poiray creates chameleon cuffs for its iconic Ma Premi\u00e8re watch - 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