{"id":2048997,"date":"2015-06-15T19:13:30","date_gmt":"2015-06-15T17:13:30","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/06\/15\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\/"},"modified":"2026-05-13T15:29:36","modified_gmt":"2026-05-13T13:29:36","slug":"poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/06\/15\/poiray-creates-chameleon-cuffs-for-its-iconic-ma-premiere-watch\/","title":{"rendered":"Poiray creates chameleon cuffs for its iconic Ma Premi\u00e8re watch"},"content":{"rendered":"

Poiray revisits its iconic Ma premi\u00e8re watch, an interchangeable model developed in collaboration with designer Alexandra Margnat.<\/p>\n

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L\u00e9a and Sophie stroll through Faubourg Saint Honor\u00e9 for Summer Time 2015 for a shopping spree. Sophie is intrigued by the watch her sidekick is wearing. <\/p>\n

“Is this your first?<\/p>\n

– My first?<\/p>\n

– Your first Poiray watch, of course. What elegance! <\/p>\n

– And not the last.<\/p>\n

– Ah, yes… What’s your secret? <\/p>\n

– This little marvel has an interchangeable cuff to match the seasons. I’m counting on you to keep it quiet. For now, I’m all set for summer and winter.” <\/p>\n

One week later…..<\/p>\n

– “what do I see on your wrist Sophie…. ?<\/p>\n

– I’m equipped for fall and spring, L\u00e9a. When you get tired of summer, we can talk.” \"MA<\/a>After the success of the Ma Premi\u00e8re capsule collections, it was inconceivable to stop there. Poiray has a reputation for brightening up women’s days. Alexandra Margnat’s talent comes to the fore with this Ma Premi\u00e8re edition with its modular cuff. <\/p>\n

At 50, Poiray remains in its prime. It competes with all the newcomers who think they can outshine it. Not a chance! <\/p>\n

Typically Parisian refinement, sensuality, constant renewal and precision are the watchwords that coordinate the creative development of the House of Poiray. This savoir-faire is not new. Its creative insolence has always fascinated. It has enabled it to maintain its place as a giant on the Place Vend\u00f4me. A great name in watchmaking, Poiray reinvents itself with each new collection. <\/p>\n

The structure remains the same: a rectangular case that guarantees its Parisian identity, combining traditional watchmaking with audacity. These cuffs, designed by Alexandra Margnat, form a rosette of fresh, exotic flowers. The bracelets in shades of turquoise, ecru, coral and black are supple and light. <\/p>\n

Alexandra Margnat’s colorful world lends strength to this graphic collection designed around the 4 natural elements: water, air, earth and fire.<\/p>\n

In just a few seasons, the collections have combined sobriety and color with materials such as metal, leather, enamel, resin and, more recently, diamonds. Choosing a colored steel bracelet is a sign of Poiray’s innovative character. <\/p>\n

\"MA\"MA<\/a><\/p>\n

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Lanyard available from July 2015 in Poiray boutiques.<\/p>\n

Strap (only): 490 euros<\/p>\n

Ma Premi\u00e8re watch: price varies according to model.<\/p>\n

www.poiray.com<\/p>\n

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Poiray revisits its iconic Ma premi\u00e8re watch, an interchangeable model developed in collaboration with designer Alexandra Margnat.   L\u00e9a and Sophie stroll through Faubourg Saint Honor\u00e9 for Summer Time 2015…<\/p>\n","protected":false},"author":164,"featured_media":811762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[75782,75781,52744,66770,52894],"class_list":["post-2048997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-alexandra-margnat","tag-interchangeable-strap","tag-my-first","tag-the-house-of-poiray","tag-watch"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2048997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2048997"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2048997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/811762"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2048997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2048997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2048997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}