{"id":2048440,"date":"2017-08-20T12:53:01","date_gmt":"2017-08-20T10:53:01","guid":{"rendered":"https:\/\/www.luxsure.fr\/2017\/08\/20\/beats-by-dr-dre-and-balmain-launch-new-headphones-collection\/"},"modified":"2026-05-12T15:33:40","modified_gmt":"2026-05-12T13:33:40","slug":"beats-by-dr-dre-and-balmain-launch-new-headphones-collection","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2017\/08\/20\/beats-by-dr-dre-and-balmain-launch-new-headphones-collection\/","title":{"rendered":"Beats by Dr. Dre and Balmain launch new headphones collection"},"content":{"rendered":"<p><strong>Beats by Dr. Dre and Balmain launch new headphones collection <\/strong><\/p>\n<p><em>Kylie Jenner is the star of the new Beats campaign for the special Balmain edition of Beats Studio Wireless and Powerbeats3<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/scontent-cdg2-1.xx.fbcdn.net\/v\/t1.0-9\/20228312_1272146442912341_5247767733780787181_n.jpg?oh=dd334759eb0ed04c7d34a92c648b723a&amp;oe=59FF759C\" alt=\"\" width=\"350\" height=\"140\" title=\"\"><\/p>\n<p>Beats by Dr. Dre and Balmain today announce a new collaboration featuring two new custom designs for the Beats brand&#8217;s Powerbeats3 Wireless earphones and Studio Wireless headphones.<br \/>\nGuided by Beats&#8217; and Balmain&#8217;s love of music, the collection now celebrates the diverse and innovative opinions of fashion and music lovers. <\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-215835\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_KHAKI_0197_v2.jpg\" alt=\"\" width=\"9575\" height=\"3819\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_KHAKI_0197_v2.jpg 9575w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_KHAKI_0197_v2-300x120.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_KHAKI_0197_v2-768x306.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_KHAKI_0197_v2-1024x408.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_KHAKI_0197_v2-600x239.jpg 600w\" sizes=\"(max-width: 9575px) 100vw, 9575px\" \/> <img decoding=\"async\" class=\"alignleft size-full wp-image-215836\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_SAFARI_0230_v5.jpg\" alt=\"\" width=\"6113\" height=\"2456\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_SAFARI_0230_v5.jpg 6113w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_SAFARI_0230_v5-300x121.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_SAFARI_0230_v5-768x309.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_SAFARI_0230_v5-1024x411.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_PB3W_SAFARI_0230_v5-600x241.jpg 600w\" sizes=\"(max-width: 6113px) 100vw, 6113px\" \/> <img decoding=\"async\" class=\"alignleft size-full wp-image-215838\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_KHAKI_0297_v6.jpg\" alt=\"\" width=\"8175\" height=\"3265\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_KHAKI_0297_v6.jpg 8175w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_KHAKI_0297_v6-300x120.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_KHAKI_0297_v6-768x307.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_KHAKI_0297_v6-1024x409.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_KHAKI_0297_v6-600x240.jpg 600w\" sizes=\"(max-width: 8175px) 100vw, 8175px\" \/> <img decoding=\"async\" class=\"alignleft size-full wp-image-215839\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_SAFARI_0449_v7b.jpg\" alt=\"\" width=\"6150\" height=\"2456\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_SAFARI_0449_v7b.jpg 6150w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_SAFARI_0449_v7b-300x120.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_SAFARI_0449_v7b-768x307.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_SAFARI_0449_v7b-1024x409.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BALMAIN_KYLIEJENNER_SW_SAFARI_0449_v7b-600x240.jpg 600w\" sizes=\"(max-width: 6150px) 100vw, 6150px\" \/> <img decoding=\"async\" class=\"alignleft size-full wp-image-215840\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/Balmain_onesheet_Select_r3.jpg\" alt=\"\" width=\"2550\" height=\"3300\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/Balmain_onesheet_Select_r3.jpg 2550w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/Balmain_onesheet_Select_r3-232x300.jpg 232w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/Balmain_onesheet_Select_r3-768x994.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/Balmain_onesheet_Select_r3-791x1024.jpg 791w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/Balmain_onesheet_Select_r3-600x776.jpg 600w\" sizes=\"(max-width: 2550px) 100vw, 2550px\" \/> <img decoding=\"async\" class=\"alignleft size-full wp-image-215841\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS.jpg\" alt=\"\" width=\"3752\" height=\"5005\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS.jpg 3752w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS-225x300.jpg 225w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS-768x1024.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS-600x800.jpg 600w\" sizes=\"(max-width: 3752px) 100vw, 3752px\" \/> <img decoding=\"async\" class=\"alignleft size-full wp-image-215842\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS2.jpg\" alt=\"\" width=\"2920\" height=\"3897\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS2.jpg 2920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS2-225x300.jpg 225w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS2-768x1025.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS2-767x1024.jpg 767w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS2-600x801.jpg 600w\" sizes=\"(max-width: 2920px) 100vw, 2920px\" \/> <img decoding=\"async\" class=\"alignleft size-full wp-image-215843\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS3.jpg\" alt=\"\" width=\"2492\" height=\"3324\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS3.jpg 2492w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS3-225x300.jpg 225w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS3-768x1024.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/07\/BTS3-600x800.jpg 600w\" sizes=\"(max-width: 2492px) 100vw, 2492px\" \/><\/p>\n<p>&#8220;Anyone who has followed history knows that today there are two fundamental truths about our unique DNA: Balmain celebrates strength and beauty in diversity, and considers fashion to be inseparable from music. Knowing that Beats is equally dedicated to these same core values, saying &#8216;yes&#8217; to our partnership was a no-brainer,&#8221; said Olivier Rousteing, Artistic Director of Balmain.<br \/>\n&#8220;Looking at music and fashion as completely intertwined simply reflects the way our generation has grown up. We simply can&#8217;t conceive of one without the other. Beats understands this too. Obviously, the brand agrees with me that the best of music can only be paired with the best of fashion.&#8221;<\/p>\n<p>The new collection from Beats and Balmain offers high-end sound and exquisite design, reflecting Olivier&#8217;s iconic style. The Beats Studio Wireless and Powerbeats3 Wireless come in Khaki and Safari colors with metallic gold accents, to represent Olivier&#8217;s vision of a dream urban safari. Each product comes with a matching suede case, adorned with a Balmain plaque and Balmain zipper.  <\/p>\n<p>To accompany the release of the collection, the two brands have also launched a dazzling and visually stunning new campaign featuring, Kylie Jenner, who beautifully and effortlessly brings Olivier Rousteing&#8217;s vision of an ethereal urban safari to life.<\/p>\n<p>&#8220;Beats is my favorite brand of headphones. So it&#8217;s something I&#8217;m passionate about, and I&#8217;m thrilled to be part of this campaign,&#8221; says Kylie Jenner.<br \/>\n&#8220;Music means a lot to me. I think a lot of people can relate to that feeling. No matter what you&#8217;re going through, when you put on a song you love, and connect with it, it can completely change your mood and just remotivate you, even if it&#8217;s just for a few minutes I love that feeling of escape that music brings us.&#8221;<\/p>\n<p>The Beats \/ Balmain campaign features Kylie Jenner set to the music of breakout artist Jaira Burns.<br \/>\nListen to her summer hit &#8220;Ugly&#8221; and the rest of the urban safari playlist created exclusively by Olivier Rousteing for Apple Music, <a href=\"https:\/\/u2993374.ct.sendgrid.net\/wf\/click?upn=R6b4qxSMae4gSUX7w9Y8GTs-2B49A-2FoL58i8F3nDG6o5qBYYRlEExK5XQI0VpKGrRY_ULM-2BGxUcX180uZPpAUIwD-2FZgpacgeV1H-2BRAchIRmfcR85gAnC-2Fpn-2FmyAJJY130P-2BvMaKfQ0b8o9UIP4SnP8WAkRUQjitySCmFt83z4PRbayXhWnUxSenP772F-2BAdDsaPSBBefzVYjow3d4Dve8YCupQoXw1wUN0WR-2Fqi-2B4A1ev0fSJVjh9OrU9mgVn6ovJkWsEJ2IOBQYsP-2FfBEEoo-2F3bO-2BN62tTaW2WznI25h33rGE-3D\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Beats Studio Wireless is an iconic Bluetooth headset with Beats signature sound quality, 12-hour rechargeable battery, sound isolator and built-in microphone.<br \/>\nPowerbeats3 Wireless are wireless headphones designed to motivate you during your sports session. Sweat- and water-resistant, they come with ear loops for protection, RemoteTalk with Siri activation, Bluetooth Class 1 and Apple&#8217;s W1 chip for simple, one-step Bluetooth connection, 12-hour battery life and a Fast Fuel function for rapid charging, lasting one hour after just 5 minutes of charging. <\/p>\n<p>Studio Wireless (699.95) and Powerbeats3 Wireless (249.95) available today on <a href=\"https:\/\/u2993374.ct.sendgrid.net\/wf\/click?upn=lgaeS-2FcvfjSCKOOVFRdGqJFTu88ts-2BYwUXlwQpSFW3GtJyNg0CJSNRGrf9tsHlCg_ULM-2BGxUcX180uZPpAUIwD-2FZgpacgeV1H-2BRAchIRmfcR85gAnC-2Fpn-2FmyAJJY130P-2BVf3NHCbRw-2FXvjeJpgAz6KYZTQCz0X45nIV805GmK6mXpnCoWuKXdU7jIpmRKAqkZpmtO9SecDFoxbi-2F07rtXNUA5aAWngeYdJnZ-2FQKQgafzEhbtKwiJAHvoEIDlWfuCcu444rZzzyeWIqaz-2FStVtATxhXZNjWZ0a3yWgduqtzPQ-3D\" target=\"_blank\" rel=\"noopener\">Balmain.comand<\/a> <a href=\"https:\/\/u2993374.ct.sendgrid.net\/wf\/click?upn=R6b4qxSMae4gSUX7w9Y8GXj9ua0serSqZMm39UeXbeI-3D_ULM-2BGxUcX180uZPpAUIwD-2FZgpacgeV1H-2BRAchIRmfcR85gAnC-2Fpn-2FmyAJJY130P-2Bjjo8-2B192yXhBCOp-2FJj99fYGOwSXMwtpnhO-2Bbvbn9OCvlcpUD13jAMCKqmSNFDkTcpBFjZYD5GsO08fxgspXFaA13lZ18i4f8ePCzmgWtrFdObh-2FXhzNWkLQGMVuQmANQc8Shtj1p9Gk50AjtqgUz2PbPOZNgpPY49Di14vskV2w-3D\" target=\"_blank\" rel=\"noopener\">Apple.com<\/a> (Apple website for safari Studio Wireless and Powerbeats3 Wireless only) and at Colette, Balmain store in Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beats by Dr. Dre and Balmain launch new headphones collection Kylie Jenner is the star of the new Beats campaign for the special Balmain edition of Beats Studio Wireless and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1017972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,31161,52709],"tags":[55875,75395,75390],"class_list":["post-2048440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-high-tech-en","category-thefashion","tag-balmain","tag-beats-by-dr-dre","tag-kylie-jenner"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2048440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2048440"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2048440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1017972"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2048440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2048440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2048440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}