{"id":2048328,"date":"2016-02-04T15:39:52","date_gmt":"2016-02-04T14:39:52","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/02\/04\/zzegna-spring-summer-2016-advertising-campaign\/"},"modified":"2026-05-12T14:25:54","modified_gmt":"2026-05-12T12:25:54","slug":"zzegna-spring-summer-2016-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/02\/04\/zzegna-spring-summer-2016-advertising-campaign\/","title":{"rendered":"ZZEGNA: SPRING-SUMMER 2016 ADVERTISING CAMPAIGN"},"content":{"rendered":"<p><strong><em>&#8220;Be your own style 24 hours a day, 7 days a week&#8221;.<\/em><\/strong><\/p>\n<p>A blend of sporty urban hybrid attitude and sophisticated city sartorial spirit, the new Z ZEGNA PE16 multimedia advertising campaign is imbued with a new wind of freedom inspired by the trend to break codes.<\/p>\n<p>Video is available in several formats, including 15&#8243;, 30&#8243; and 45&#8243;.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2048328 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/zz3-2\/'><img decoding=\"async\" width=\"400\" height=\"269\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/ZZ3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/ZZ3.jpg 400w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/ZZ3-300x202.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/zz4-2\/'><img decoding=\"async\" width=\"400\" height=\"257\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/ZZ4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/ZZ4.jpg 400w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/ZZ4-300x193.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>True to its motto &#8221; <em>Be your own style<\/em> &#8220;, the Collection stands out for its refined color combinations, innovative Techmerino models and sporty yet chic styling.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/ZZD1.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-162927\"><img decoding=\"async\" class=\"alignnone size-full wp-image-162927\" title=\"zzd1-jpg\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/ZZD1.jpg\" alt=\"\" width=\"1024\" height=\"1024\"\/><\/a><br \/>\n\u200b<\/p>\n<p>The advertising campaign, inspired by the cosmopolitan atmosphere of Barcelona, features playful visuals that exalt lightness and versatility, the two key trends of the Collection.<\/p>\n<p>A feeling of freedom and weightlessness emanates from the Z ZEGNA man, a follower of modernity who soaks up the energy of the city while standing out from the crowd with his originality.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-2048328 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/foto6_zegna19325_ct-2\/'><img decoding=\"async\" width=\"400\" height=\"551\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/Foto6_Zegna19325_Ct.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/Foto6_Zegna19325_Ct.jpg 400w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/Foto6_Zegna19325_Ct-218x300.jpg 218w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/foto6_zegna20088_f-2\/'><img decoding=\"async\" width=\"400\" height=\"533\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/Foto6_Zegna20088_F.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/Foto6_Zegna20088_F.jpg 400w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/Foto6_Zegna20088_F-225x300.jpg 225w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>\u200b<\/p>\n<p>The PE16 advertising campaign and the collection are placed under the sign of the metaphor of wind, water and waves united, an allegory in harmonious contradiction with the &#8220;Wall Street attitude&#8221; which perfectly embodies the &#8220;City-to-Surf&#8221; spirit of the brand to, once again, blur the demarcation between work and leisure.<\/p>\n<p><a href=\"http:\/\/zegna.com\" target=\"_blank\" rel=\"noopener\">Zegna.com:<\/a> http: <a href=\"http:\/\/www.zegna.com\/market\/z-zegna\/men-collection.html\" target=\"_blank\" rel=\"noopener\">\/\/www.zegna.com\/market\/z-zegna\/men-collection.html<\/a><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/q9WH5oLsnxE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>CREDITS :<\/em><\/p>\n<p>Art agency : OUTTHERE<\/p>\n<p>Art director: Andrew Wren<\/p>\n<p>Director: Steven Brahms<\/p>\n<p>Photographer: Daniel Riera<\/p>\n<p>Stylist: Ana Murillas<\/p>\n<p>Male model: Thorben Gartner<\/p>\n<p>Female model: Didi Maso<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Be your own style 24 hours a day, 7 days a week&#8221;. A blend of sporty urban hybrid attitude and sophisticated city sartorial spirit, the new Z ZEGNA PE16 multimedia&hellip;<\/p>\n","protected":false},"author":2,"featured_media":869286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[55422,66135,63791],"class_list":["post-2048328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-advertising-campaign","tag-spring-summer-2016-2","tag-zzegna"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2048328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2048328"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2048328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/869286"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2048328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2048328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2048328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}