{"id":2048326,"date":"2016-02-02T18:59:07","date_gmt":"2016-02-02T17:59:07","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/02\/02\/twenty-years-of-g-star-elwood\/"},"modified":"2026-05-12T14:25:49","modified_gmt":"2026-05-12T12:25:49","slug":"twenty-years-of-g-star-elwood","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/02\/02\/twenty-years-of-g-star-elwood\/","title":{"rendered":"Twenty years of G-Star Elwood"},"content":{"rendered":"<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/14-oz.-RED-LISTING-G-STAR-ELWOOD.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-162905\"><img decoding=\"async\" class=\"alignnone size-full wp-image-162905\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/14-oz.-RED-LISTING-G-STAR-ELWOOD.jpg\" alt=\"14-oz.-RED-LISTING-G-STAR-ELWOOD\" width=\"887\" height=\"597\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/14-oz.-RED-LISTING-G-STAR-ELWOOD.jpg 887w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/14-oz.-RED-LISTING-G-STAR-ELWOOD-300x202.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/14-oz.-RED-LISTING-G-STAR-ELWOOD-768x517.jpg 768w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><\/a><\/p>\n<p>In 1996, designer Pierre Morrissey decided it was high time to change the way jeans were made. The traditional method seemed to have run out of steam. So he turned to new techniques, using the 3-D method to create jeans that sculpt the legs as closely as possible to the body, or rather to the body &#8211; in all its variations.  <\/p>\n<p>For everyone, and within everyone&#8217;s reach: democracy for jeans. They&#8217;ve become a must-have. Brands: there are plenty. From Chanel to the local supermarket, everyone has a Blue Jeans department.   <\/p>\n<p>Popularized by mythical figures, from James Dean to Britney Spears to Jane Birkin, every teenager, every mother, every 60-year-old is confronted with an avalanche of jeans.<\/p>\n<div id=\"attachment_162908\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/gwen-stefani-gstar-e1427338935205.jpeg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-162908\"><img decoding=\"async\" aria-describedby=\"caption-attachment-162908\" class=\"wp-image-162908 size-full\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/gwen-stefani-gstar-e1427338935205.jpeg\" alt=\"gwen-stefani-gstar-e1427338935205\" width=\"600\" height=\"837\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/gwen-stefani-gstar-e1427338935205.jpeg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/gwen-stefani-gstar-e1427338935205-215x300.jpeg 215w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-162908\" class=\"wp-caption-text\">Gwen Stefani in G-Star<\/p><\/div>\n<div id=\"attachment_162909\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/josh-duhamel-g-star-2.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-162909\"><img decoding=\"async\" aria-describedby=\"caption-attachment-162909\" class=\"wp-image-162909 size-full\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/josh-duhamel-g-star-2.jpg\" alt=\"josh-duhamel-g-star-2\" width=\"610\" height=\"811\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/josh-duhamel-g-star-2.jpg 610w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/josh-duhamel-g-star-2-226x300.jpg 226w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><p id=\"caption-attachment-162909\" class=\"wp-caption-text\">Josh Duhamel as G-star<\/p><\/div>\n<div id=\"attachment_162911\" style=\"width: 620px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/sarah-jessica-parker-g-star-3.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-162911\"><img decoding=\"async\" aria-describedby=\"caption-attachment-162911\" class=\"wp-image-162911 size-full\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/sarah-jessica-parker-g-star-3.jpg\" alt=\"sarah-jessica-parker-g-star-3\" width=\"610\" height=\"915\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/sarah-jessica-parker-g-star-3.jpg 610w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/sarah-jessica-parker-g-star-3-200x300.jpg 200w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><p id=\"caption-attachment-162911\" class=\"wp-caption-text\">Sarah Jessica Parker in G-Star<\/p><\/div>\n<p>G-Star has made this its specialty. And to last, and stand out, the brand never stops looking to new techniques and new trends. <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-29-%C3%A0-12.03.35.png\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-162906\"><img decoding=\"async\" class=\"alignnone size-large wp-image-162906\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/Capture-d%E2%80%99%C3%A9cran-2016-01-29-%C3%A0-12.03.35.png\" alt=\"Screenshot 2016-01-29 at 12.03.35\" width=\"606\" height=\"415\"\/><\/a><\/p>\n<p>The El-Wood model has become a classic. Knee inserts, 3D-formed knee caps, seat inserts, lower-leg protection and slanted thigh seams. Twenty years old, but not a wrinkle. Improved and revisited through exclusive collaborations, it promises even more surprises.   <\/p>\n<div id=\"attachment_162910\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/pharrell-gstar-e1410827080489.jpeg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-162910\"><img decoding=\"async\" aria-describedby=\"caption-attachment-162910\" class=\"wp-image-162910 size-full\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/pharrell-gstar-e1410827080489.jpeg\" alt=\"pharrell-gstar-e1410827080489\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/pharrell-gstar-e1410827080489.jpeg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/pharrell-gstar-e1410827080489-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-162910\" class=\"wp-caption-text\">Pharrell Williams: a key brand ambassador<\/p><\/div>\n<p>For this anniversary, the brand will unveil a new exclusive model every 20th of the month. Full of surprises. Never-before-seen collaborations. Impatient &#8230; That&#8217;s only natural, given all the big names who have placed their trust in G-star&#8217;s expertise.   <\/p>\n<p>Ready for G-Star treats all year round?<\/p>\n<p>To purchase the first one, go to <a href=\"http:\/\/www.g-star.com\/\" target=\"_blank\" rel=\"noreferrer\">www.g-star.com.<\/a><\/p>\n<p>In addition to the anniversary, the new collection was recently unveiled:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=QxVv1UkYWac<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1996, designer Pierre Morrissey decided it was high time to change the way jeans were made. The traditional method seemed to have run out of steam. So he turned&hellip;<\/p>\n","protected":false},"author":165,"featured_media":869222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[75204,54184,75206,65275,56653],"class_list":["post-2048326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-20ans","tag-birthday","tag-el-wood","tag-g-star-raw","tag-james-dean"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twenty years of G-Star Elwood - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/02\/02\/twenty-years-of-g-star-elwood\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manon Renault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/02\\\/twenty-years-of-g-star-elwood\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/02\\\/twenty-years-of-g-star-elwood\\\/\"},\"author\":{\"name\":\"Manon Renault\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/1e93b27d425d5afc157cd8452ca61da8\"},\"headline\":\"Twenty years of G-Star Elwood\",\"datePublished\":\"2016-02-02T17:59:07+00:00\",\"dateModified\":\"2026-05-12T12:25:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/02\\\/twenty-years-of-g-star-elwood\\\/\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/02\\\/twenty-years-of-g-star-elwood\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/14-oz.-RED-LISTING-G-STAR-ELWOOD.jpg\",\"keywords\":[\"20ans\",\"Birthday\",\"EL-Wood\",\"G-STAR RAW\",\"James Dean\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/02\\\/twenty-years-of-g-star-elwood\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/02\\\/twenty-years-of-g-star-elwood\\\/\",\"name\":\"Twenty years of G-Star Elwood - 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