{"id":2047867,"date":"2015-02-23T11:55:06","date_gmt":"2015-02-23T10:55:06","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/02\/23\/the-power-of-x-with-the-fiat-500x\/"},"modified":"2026-05-10T09:25:08","modified_gmt":"2026-05-10T07:25:08","slug":"the-power-of-x-with-the-fiat-500x","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/02\/23\/the-power-of-x-with-the-fiat-500x\/","title":{"rendered":"The power of X with the Fiat 500x"},"content":{"rendered":"

A few days ago, we headed to London to witness a magical moment, both literally and figuratively: the launch of the new Fiat 500x in collaboration with the wizard of the impossible, DYNAMO.<\/p>\n

\"500<\/p>\n

Personally a fan of DYNAMO, I was looking forward to meeting this incredible magician who walks the Thames, flies over the Shard and pulls off other amazing stunts.<\/p>\n

Dynamo and Fiat, the association might seem surprising at first, but Dynamo is a huge star in London. And England is a key market for the Fiat 500. So much so that the Fiat 500 outsells the Mini in Europe, and especially in England. <\/p>\n

\"500<\/p>\n

The new FIAT 500X city crossover is a success story, positioned in an important segment for the brand, seducing and surprising. Its power, quality and design have won over a new target group. The 500x is a magic trick that takes the charm of the Fiat 500, a combination of heritage and design, to customers looking for a bigger, more powerful, more roadworthy car. It’s aimed at families, at those who want to buy their main car. The Xs of the 500 correspond to the best-equipped car in the segment in terms of active and passive safety, the only car with three transmissions. This makes it one of the best positioned cars on the market. <\/p>\n

\"500<\/a> \"500<\/a>
\n<\/a> \"IMG_7111\"<\/a> \"IMG_7114\"<\/a> \"IMG_7147\"<\/a><\/p>\n

A few hours later, we were on our way to the venue. A huge venue in the heart of the Olympic Center. A cocktail party kept the guests waiting. A few minutes later, DYNAMO took to the stage for an absolutely magical 15-minute show. <\/p>\n

\"IMG_7162\"Our magician of the impossible first plays with light, then little by little we see a car take shape, composed of the various gestures made by DYNAMO, as if he were drawing the car in lightpainting. And then, before our astonished eyes, the magic happens: the new FIAT 500x suddenly appears. I’ll leave you with the impressive film. We’re still looking for the trick. <\/p>\n