{"id":2047639,"date":"2021-07-15T15:18:00","date_gmt":"2021-07-15T13:18:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2021\/07\/15\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\/"},"modified":"2026-05-06T18:23:25","modified_gmt":"2026-05-06T16:23:25","slug":"ralph-lauren-pays-tribute-to-the-wimbledon-tournament","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2021\/07\/15\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\/","title":{"rendered":"Ralph Lauren pays tribute to the Wimbledon tournament"},"content":{"rendered":"\n

For its 16th<\/sup> year as Official Dresser of the Wimbledon tournament in partnership with the All England Lawn Tennis Club (AELTC)<\/strong>. Ralph Lauren unveils a global campaign, complemented by innovative activations and customer experiences. <\/p>\n\n

The Ralph Lauren Wimbledon campaign features world-famous athletes<\/strong><\/p>\n\n

The Ralph Lauren Wimbledon international campaign highlights the long partnership between these two iconic brands, both known for their rich history and sporting spirit. In a series of elegant portraits and films shot at the All England Lawn Tennis Club, international athletes representing a variety of disciplines. The fashion house spotlights : Maro Itoje<\/strong><\/em>professional rugby player; Son Heung-Min<\/em><\/strong>South Korean footballer; Francesca Hayward<\/em><\/strong>star dancer; Lucy Campbell<\/strong><\/em>British surfing champion; and Rekkles<\/strong><\/em>a League of Legends star on the G2 team. <\/p>\n\n

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Virtual and streaming activations<\/strong><\/p>\n\n

Ralph Lauren is set to transform its London London boutique on New Bond Street<\/strong><\/em> into a virtual virtual shopping experience<\/strong><\/em> which will enable customers to browse the Wimbledon collection and receive advice via an online portal<\/em>, without having to go anywhere. Among other digital innovations, a Snapchat filter will enable customers to see themselves in the guise of the famous Ralph Lauren teddy bear<\/strong><\/em> playing on center court. Also on Instagram, a filter filter will transport users to a garden party in homage to Wimbledon.<\/strong><\/em>. <\/p>\n\n

A unique customer experience<\/strong><\/strong><\/p>\n\n

Flagship stores in London and Paris will broadcast live tennis matches in their windows. While they’re enjoying the show, customers will be invited to enjoy a drink from ephemeral Ralph’s Coffee<\/em>: the London version will be set up on the first floor and terrace of New Bond Street<\/strong><\/em>while in Paris, a Ralph’s Coffee Truck<\/strong><\/em> in front of the St Germain store<\/em>. <\/p>\n\n

The Polo Ralph Lauren Wimbledon collection<\/strong><\/p>\n\n

As Official Dresser of the Wimbledon tournament, Ralph Lauren dresses all the referees. In line with the tournament’s commitment to a positive environmental impact by 2030, the collectors<\/strong><\/em> and ball boys and girls<\/strong><\/em> ball boys and girls will wear uniforms made from yarns made from recycled plastic bottles<\/em>. <\/p>\n\n

Off the courts, Ralph Lauren will be offering a commemorative collection for men, women and children. This Wimbledon 2021 collection is available both online and in European boutiques. <\/p>\n\n

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http:\/\/www.ralphlauren.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For its 16th year as Official Dresser of the Wimbledon tournament in partnership with the All England Lawn Tennis Club (AELTC). Ralph Lauren unveils a global campaign, complemented by innovative…<\/p>\n","protected":false},"author":201,"featured_media":1610071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[30560,65641],"class_list":["post-2047639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-ralph-lauren-en","tag-wimbledon"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2047639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/201"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2047639"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2047639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1610071"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2047639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2047639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2047639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}