{"id":2047639,"date":"2021-07-15T15:18:00","date_gmt":"2021-07-15T13:18:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2021\/07\/15\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\/"},"modified":"2026-05-06T18:23:25","modified_gmt":"2026-05-06T16:23:25","slug":"ralph-lauren-pays-tribute-to-the-wimbledon-tournament","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2021\/07\/15\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\/","title":{"rendered":"Ralph Lauren pays tribute to the Wimbledon tournament"},"content":{"rendered":"\n<p style=\"font-size:11px\">For its <sup>16th<\/sup> year as Official Dresser of the Wimbledon tournament <strong>in partnership with the All England Lawn Tennis Club (AELTC)<\/strong>. Ralph Lauren unveils a global campaign, complemented by innovative activations and customer experiences.   <\/p>\n\n<p style=\"font-size:11px\"><strong>The Ralph Lauren Wimbledon campaign features world-famous athletes<\/strong><\/p>\n\n<p style=\"font-size:11px\">The Ralph Lauren Wimbledon international campaign highlights the long partnership between these two iconic brands, both known for their rich history and sporting spirit. In a series of elegant portraits and films shot at the All England Lawn Tennis Club, international athletes representing a variety of disciplines. The fashion house spotlights :<em><strong> Maro Itoje<\/strong><\/em>professional rugby player;<strong><em> Son Heung-Min<\/em><\/strong>South Korean footballer;<strong><em> Francesca Hayward<\/em><\/strong>star dancer; <em><strong>Lucy Campbell<\/strong><\/em>British surfing champion; and <em><strong>Rekkles<\/strong><\/em>a League of Legends star on the G2 team.    <\/p>\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:25.05883%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"399606\" data-link=\"https:\/\/www.luxsure.fr\/?attachment_id=399606\" data-url=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_13-scaled.jpg\" data-width=\"2015\" data-src=\"https:\/\/i2.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_13-scaled.jpg?ssl=1\" data-amp-layout=\"responsive\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:25.33130%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"399608\" data-link=\"https:\/\/www.luxsure.fr\/?attachment_id=399608\" data-url=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_4-scaled.jpg\" data-width=\"2037\" data-src=\"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_4-scaled.jpg?ssl=1\" data-amp-layout=\"responsive\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:25.46753%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"399610\" data-link=\"https:\/\/www.luxsure.fr\/?attachment_id=399610\" data-url=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_7-1-scaled.jpg\" data-width=\"2048\" data-src=\"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_7-1-scaled.jpg?ssl=1\" data-amp-layout=\"responsive\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:24.14235%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"399613\" data-link=\"https:\/\/www.luxsure.fr\/?attachment_id=399613\" data-url=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/Wimbledon-PR-Crops_16-1-scaled.jpg\" data-width=\"1941\" data-src=\"https:\/\/i1.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/Wimbledon-PR-Crops_16-1-scaled.jpg?ssl=1\" data-amp-layout=\"responsive\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure><\/div><\/div><\/div><\/div>\n\n<p style=\"font-size:11px\"><strong>Virtual and streaming activations<\/strong><\/p>\n\n<p style=\"font-size:11px\">Ralph Lauren is set to transform its London<em><strong> London boutique on New Bond Street<\/strong><\/em> into a virtual<em><strong> virtual shopping experience<\/strong><\/em> which will enable customers to <em>browse the Wimbledon collection and receive advice via an online portal<\/em>, without having to go anywhere. Among other digital innovations, a Snapchat filter will enable customers to see themselves in the guise of the famous <em><strong>Ralph Lauren teddy bear<\/strong><\/em> playing on center court. Also on Instagram, a filter <em><strong>filter will transport users to a garden party in homage to Wimbledon.<\/strong><\/em>.  <\/p>\n\n<p style=\"font-size:11px\"><strong>A unique customer experience<\/strong><strong><\/strong><\/p>\n\n<p style=\"font-size:11px\">Flagship stores in London and Paris will broadcast live tennis matches in their windows. While they&#8217;re enjoying the show, customers will be invited to <em>enjoy a drink from ephemeral Ralph&#8217;s Coffee<\/em>: the London version will be set up<em><strong> on the first floor and terrace of New Bond Street<\/strong><\/em>while in Paris, <em><strong>a Ralph&#8217;s Coffee Truck<\/strong><\/em> in front of<em> the St Germain store<\/em>.   <\/p>\n\n<p style=\"font-size:11px\"><strong>The Polo Ralph Lauren Wimbledon collection<\/strong><\/p>\n\n<p style=\"font-size:11px\">As Official Dresser of the Wimbledon tournament, Ralph Lauren dresses all the referees. In line with the tournament&#8217;s commitment to a positive environmental impact by 2030, the <em><strong>collectors<\/strong><\/em> and <em><strong>ball boys and girls<\/strong><\/em> ball boys and girls<em> will wear uniforms made from yarns made from recycled plastic bottles<\/em>.   <\/p>\n\n<p style=\"font-size:11px\">Off the courts, Ralph Lauren will be offering a commemorative collection for men, women and children. This Wimbledon 2021 collection is available both online and in European boutiques.   <\/p>\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:33.24122%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"399617\" data-link=\"https:\/\/www.luxsure.fr\/?attachment_id=399617\" data-url=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/Wimbledon-PR-Crops_10-scaled.jpg\" data-width=\"1919\" data-src=\"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/Wimbledon-PR-Crops_10-scaled.jpg?ssl=1\" data-amp-layout=\"responsive\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.34485%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"399618\" data-link=\"https:\/\/www.luxsure.fr\/?attachment_id=399618\" data-url=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_23-scaled.jpg\" data-width=\"1925\" data-src=\"https:\/\/i1.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_23-scaled.jpg?ssl=1\" data-amp-layout=\"responsive\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.41393%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"399619\" data-link=\"https:\/\/www.luxsure.fr\/?attachment_id=399619\" data-url=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_2-scaled.jpg\" data-width=\"1929\" data-src=\"https:\/\/i1.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2021\/06\/SU21-Wimbledon-PR-Crops_2-scaled.jpg?ssl=1\" data-amp-layout=\"responsive\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure><\/div><\/div><\/div><\/div>\n\n<p style=\"font-size:11px\"><a href=\"http:\/\/www.ralphlauren.fr\">http:\/\/www.ralphlauren.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For its 16th year as Official Dresser of the Wimbledon tournament in partnership with the All England Lawn Tennis Club (AELTC). Ralph Lauren unveils a global campaign, complemented by innovative&hellip;<\/p>\n","protected":false},"author":201,"featured_media":1610071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[30560,65641],"class_list":["post-2047639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-ralph-lauren-en","tag-wimbledon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ralph Lauren pays tribute to the Wimbledon tournament - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2021\/07\/15\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camille Letz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/07\\\/15\\\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/07\\\/15\\\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\\\/\"},\"author\":{\"name\":\"Camille Letz\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/df7b397bdf820f67143eb94112812658\"},\"headline\":\"Ralph Lauren pays tribute to the Wimbledon tournament\",\"datePublished\":\"2021-07-15T13:18:00+00:00\",\"dateModified\":\"2026-05-06T16:23:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/07\\\/15\\\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\\\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/07\\\/15\\\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/SU21-Wimbledon-PR-Crops_6-scaled.jpg\",\"keywords\":[\"ralph lauren\",\"Wimbledon\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/07\\\/15\\\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/07\\\/15\\\/ralph-lauren-pays-tribute-to-the-wimbledon-tournament\\\/\",\"name\":\"Ralph Lauren pays tribute to the Wimbledon tournament - 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