{"id":2047453,"date":"2014-10-21T18:46:17","date_gmt":"2014-10-21T16:46:17","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/10\/21\/teddy-smith-launches-its-new-advertising-campaign\/"},"modified":"2026-05-06T10:17:52","modified_gmt":"2026-05-06T08:17:52","slug":"teddy-smith-launches-its-new-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/10\/21\/teddy-smith-launches-its-new-advertising-campaign\/","title":{"rendered":"Teddy Smith launches its new advertising campaign"},"content":{"rendered":"<p><strong>The essential denim brand is not only celebrating 25 years of existence, but also taking the opportunity to speak in media for the very first time.  <\/strong><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/10\/Teddy-Smith_2.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter wp-image-120772 size-full\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/10\/Teddy-Smith_2.png\" alt=\"Teddy Smith_2\" width=\"942\" height=\"397\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/10\/Teddy-Smith_2.png 942w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/10\/Teddy-Smith_2-300x126.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/10\/Teddy-Smith_2-600x252.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/10\/Teddy-Smith_2-130x55.png 130w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><\/a><\/p>\n<p>October 18 saw the launch of the &#8220;Who is Teddy Smith?&#8221; advertising campaign, to which the denim brand responds with &#8220;Teddy Smith, the brand with different faces, different myths&#8221;.<\/p>\n<p>The TV film is built around the myth of the conquest of the West. It reinterprets the cinematographic codes of the great westerns with a sense of humor. The whole thing is, of course, applied to the world of jeans.  <\/p>\n<p>[youtube http:=&#8221;&#8221;]<\/p>\n<p>The music is a remix of Manfred Mann&#8217;s &#8220;One Way Glass&#8221;.<\/p>\n<p>A digital activation is also in place. Two Facebook videos have been posted as teasers for the campaign, the idea remaining the same: &#8220;Who is Teddy Smith?&#8221; <\/p>\n<p>In addition, a print campaign in the form of point-of-sale displays will also be set up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The essential denim brand is not only celebrating 25 years of existence, but also taking the opportunity to speak in media for the very first time. October 18 saw the&hellip;<\/p>\n","protected":false},"author":145,"featured_media":751714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[55422,74291,74292],"class_list":["post-2047453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-advertising-campaign","tag-teddy-smith","tag-who-is-teddy-smith-by-bbdo-beau"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2047453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2047453"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2047453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/751714"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2047453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2047453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2047453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}