{"id":2047453,"date":"2014-10-21T18:46:17","date_gmt":"2014-10-21T16:46:17","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/10\/21\/teddy-smith-launches-its-new-advertising-campaign\/"},"modified":"2026-05-06T10:17:52","modified_gmt":"2026-05-06T08:17:52","slug":"teddy-smith-launches-its-new-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/10\/21\/teddy-smith-launches-its-new-advertising-campaign\/","title":{"rendered":"Teddy Smith launches its new advertising campaign"},"content":{"rendered":"

The essential denim brand is not only celebrating 25 years of existence, but also taking the opportunity to speak in media for the very first time. <\/strong><\/p>\n

\"Teddy<\/a><\/p>\n

October 18 saw the launch of the “Who is Teddy Smith?” advertising campaign, to which the denim brand responds with “Teddy Smith, the brand with different faces, different myths”.<\/p>\n

The TV film is built around the myth of the conquest of the West. It reinterprets the cinematographic codes of the great westerns with a sense of humor. The whole thing is, of course, applied to the world of jeans. <\/p>\n

[youtube http:=””]<\/p>\n

The music is a remix of Manfred Mann’s “One Way Glass”.<\/p>\n

A digital activation is also in place. Two Facebook videos have been posted as teasers for the campaign, the idea remaining the same: “Who is Teddy Smith?” <\/p>\n

In addition, a print campaign in the form of point-of-sale displays will also be set up.<\/p>\n","protected":false},"excerpt":{"rendered":"

The essential denim brand is not only celebrating 25 years of existence, but also taking the opportunity to speak in media for the very first time. October 18 saw the…<\/p>\n","protected":false},"author":145,"featured_media":751714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[55422,74291,74292],"class_list":["post-2047453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-advertising-campaign","tag-teddy-smith","tag-who-is-teddy-smith-by-bbdo-beau"],"yoast_head":"\nTeddy Smith launches its new advertising campaign - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2014\/10\/21\/teddy-smith-launches-its-new-advertising-campaign\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melody Meas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/10\\\/21\\\/teddy-smith-launches-its-new-advertising-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/10\\\/21\\\/teddy-smith-launches-its-new-advertising-campaign\\\/\"},\"author\":{\"name\":\"Melody Meas\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/89a3a45bcebf778698d495af18f98b8d\"},\"headline\":\"Teddy Smith launches its new advertising campaign\",\"datePublished\":\"2014-10-21T16:46:17+00:00\",\"dateModified\":\"2026-05-06T08:17:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/10\\\/21\\\/teddy-smith-launches-its-new-advertising-campaign\\\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/10\\\/21\\\/teddy-smith-launches-its-new-advertising-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Teddy-Smith_1.png\",\"keywords\":[\"advertising campaign\",\"Teddy Smith\",\"Who is Teddy Smith by BBDO BEAU\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/10\\\/21\\\/teddy-smith-launches-its-new-advertising-campaign\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/10\\\/21\\\/teddy-smith-launches-its-new-advertising-campaign\\\/\",\"name\":\"Teddy Smith launches its new advertising campaign - 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