{"id":2047436,"date":"2014-11-17T13:11:20","date_gmt":"2014-11-17T12:11:20","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/11\/17\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\/"},"modified":"2026-05-06T10:15:19","modified_gmt":"2026-05-06T08:15:19","slug":"puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/11\/17\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\/","title":{"rendered":"Puma and Sneakersnstuff collaborate with Swedish design collective 10-GRUPPEN"},"content":{"rendered":"

To celebrate its 15th anniversary, Swedish brand Sneakersnstuff has teamed up with Puma and 10-Gruppen to create an exclusive Puma Suede collection.<\/p>\n

Sneakersnstuff’s acute sense of perspective has led the brand to take many risks by stepping out of the comfort zone of its core target market.<\/p>\n

His shared desire to approach things differently, and to learn from unique companies, brought him into contact with Puma and the Swedish design collective 10-gruppen, initially created by ten Swedish designers, including their historical founders Birgitta Hahn, Tom Hedqvist and Ingela H\u00e5kansson-Lamm, who combined their talents to fully master the process from design to production and marketing.<\/p>\n

\"Screenshot<\/a><\/p>\n

 <\/p>\n

The Tom, Ingela and Birgitta models<\/em><\/p>\n

PUMA X Sneakersnstuff X 10-gruppen shoes pay tribute to 10-gruppen’s historic heritage. As a long-standing Sneakersnstuff collaborator, PUMA brings its mastery of textile processing and attention to detail to bear on the many design elements of its iconic Suede model. <\/p>\n

The 10-gruppen textiles selected by Sneakersnstuff are processed in the Puma factory in Japan.<\/p>\n

You can find the collection on sale at Colette.<\/p>\n","protected":false},"excerpt":{"rendered":"

To celebrate its 15th anniversary, Swedish brand Sneakersnstuff has teamed up with Puma and 10-Gruppen to create an exclusive Puma Suede collection. Sneakersnstuff’s acute sense of perspective has led the…<\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[74256,57283,74254,74246,74252,74248,74250],"class_list":["post-2047436","post","type-post","status-publish","format-standard","hentry","category-thefashion","tag-10-gruppen","tag-puma","tag-puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen","tag-puma-collaborates-with-sneakersnstuff","tag-puma-suede","tag-puma-x-sneakersnstuff","tag-sneakersnstuff"],"yoast_head":"\nPuma and Sneakersnstuff collaborate with Swedish design collective 10-GRUPPEN - Luxsure<\/title>\n<meta name=\"description\" content=\"PUMA AND SNEAKERSNSTUFF COLLABORATE WITH SWEDISH DESIGN COLLECTIVE 10-GRUPPEN\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2014\/11\/17\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samantha Rakotoson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/11\\\/17\\\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/11\\\/17\\\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\\\/\"},\"author\":{\"name\":\"Samantha Rakotoson\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/ed9cb576cc5322a049a42b80ec84c831\"},\"headline\":\"Puma and Sneakersnstuff collaborate with Swedish design collective 10-GRUPPEN\",\"datePublished\":\"2014-11-17T12:11:20+00:00\",\"dateModified\":\"2026-05-06T08:15:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/11\\\/17\\\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\\\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/11\\\/17\\\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Capture-d%E2%80%99%C3%A9cran-2014-11-07-%C3%A0-11.43.41.png\",\"keywords\":[\"10-Gruppen\",\"Puma\",\"PUMA AND SNEAKERSNSTUFF COLLABORATE WITH SWEDISH DESIGN COLLECTIVE 10-GRUPPEN\",\"Puma collaborates with Sneakersnstuff\",\"puma suede\",\"puma x sneakersnstuff\",\"sneakersnstuff\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/11\\\/17\\\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/11\\\/17\\\/puma-and-sneakersnstuff-collaborate-with-swedish-design-collective-10-gruppen\\\/\",\"name\":\"Puma and Sneakersnstuff collaborate with Swedish design collective 10-GRUPPEN - 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