{"id":2047274,"date":"2014-12-10T18:36:13","date_gmt":"2014-12-10T17:36:13","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/12\/10\/the-art-of-war-by-jovoy\/"},"modified":"2026-05-06T09:50:16","modified_gmt":"2026-05-06T07:50:16","slug":"the-art-of-war-by-jovoy","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/","title":{"rendered":"The art of war by Jovoy"},"content":{"rendered":"

In love, as in war, there are weapons we use to achieve our ends that are more formidable than others…
\nPerfume reflects a state of mind, is the extension of a personality, and sometimes signs the memory of a person. In the art of seduction, perfume is of course extremely effective, especially when it awakens memories.
\n\"The<\/a><\/p>\n

L’art de la guerre is a conquering fragrance from a masculine territory, that of foug\u00e8re. The same fern that awakens in us the memory of the very first fragrance to thrill us, sometimes by stealing the scent of one of its elders. A woman who makes a fern her own carries the memory of a past conquest, as well as the nostalgia of comfort snuggled up in her father’s arms, or just in conscience, as if to challenge those around her with enticing, slightly provocative scents. A man wears it through this same exercise in memory, here nostalgic, there as a conqueror, virile and self-assured.
\n\"The<\/a>
\nVanina Muracciole is responsible for revisiting this classic fragrance. She’s Corsican, facetious, sparkling and yet precise. She knew right away what she wanted: “a scrubby foug\u00e8re” with a rhubarb opening. A fresh, biting fragrance, spicy and smoky. <\/p>\n

Top notes:
\nCalabrian Bergamot,
\nGranny Apple,
\nRhubarb<\/p>\n

Heart notes:
\nLavande Maillette,
\nImmortelle Corse,
\nNoix de Muscade,
\nFeuille de Violette<\/p>\n

Base notes:
\nPatchouli Indonesia,
\nSandalwood Australia,
\nLeather,
\nOakmoss,
\nCorsican Cistus<\/p>\n","protected":false},"excerpt":{"rendered":"

In love, as in war, there are weapons we use to achieve our ends that are more formidable than others… Perfume reflects a state of mind, is the extension of…<\/p>\n","protected":false},"author":2,"featured_media":754826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[66987,74235],"class_list":["post-2047274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-jovoy","tag-the-art-of-war"],"yoast_head":"\nThe art of war by Jovoy - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"The art of war by Jovoy\",\"datePublished\":\"2014-12-10T17:36:13+00:00\",\"dateModified\":\"2026-05-06T07:50:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/\"},\"wordCount\":238,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/LArt-de-la-Guerre_Flacon.jpg\",\"keywords\":[\"jovoy\",\"The art of war\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/\",\"name\":\"The art of war by Jovoy - Luxsure\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/LArt-de-la-Guerre_Flacon.jpg\",\"datePublished\":\"2014-12-10T17:36:13+00:00\",\"dateModified\":\"2026-05-06T07:50:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/LArt-de-la-Guerre_Flacon.jpg\",\"contentUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/LArt-de-la-Guerre_Flacon.jpg\",\"width\":945,\"height\":1217},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/12\\\/10\\\/the-art-of-war-by-jovoy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.luxsure.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The art of war by Jovoy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"name\":\"Luxsure\",\"description\":\"UNE CERTAINE VISION DU LUXE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.luxsure.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\",\"name\":\"Luxsure\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"width\":551,\"height\":400,\"caption\":\"Luxsure\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\",\"name\":\"pascal iakovou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"caption\":\"pascal iakovou\"},\"sameAs\":[\"http:\\\/\\\/www.luxsure.Fr\"],\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/author\\\/pascal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The art of war by Jovoy - Luxsure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/","twitter_misc":{"Written by":"pascal iakovou","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/#article","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/"},"author":{"name":"pascal iakovou","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423"},"headline":"The art of war by Jovoy","datePublished":"2014-12-10T17:36:13+00:00","dateModified":"2026-05-06T07:50:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/"},"wordCount":238,"publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/12\/LArt-de-la-Guerre_Flacon.jpg","keywords":["jovoy","The art of war"],"articleSection":["Beauty and perfumes"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/","url":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/","name":"The art of war by Jovoy - Luxsure","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/#primaryimage"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/12\/LArt-de-la-Guerre_Flacon.jpg","datePublished":"2014-12-10T17:36:13+00:00","dateModified":"2026-05-06T07:50:16+00:00","breadcrumb":{"@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/#primaryimage","url":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/12\/LArt-de-la-Guerre_Flacon.jpg","contentUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/12\/LArt-de-la-Guerre_Flacon.jpg","width":945,"height":1217},{"@type":"BreadcrumbList","@id":"https:\/\/www.luxsure.fr\/en\/2014\/12\/10\/the-art-of-war-by-jovoy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.luxsure.fr\/"},{"@type":"ListItem","position":2,"name":"The art of war by Jovoy"}]},{"@type":"WebSite","@id":"https:\/\/www.luxsure.fr\/#website","url":"https:\/\/www.luxsure.fr\/","name":"Luxsure","description":"UNE CERTAINE VISION DU LUXE","publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.luxsure.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.luxsure.fr\/#organization","name":"Luxsure","url":"https:\/\/www.luxsure.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","width":551,"height":400,"caption":"Luxsure"},"image":{"@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423","name":"pascal iakovou","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","caption":"pascal iakovou"},"sameAs":["http:\/\/www.luxsure.Fr"],"url":"https:\/\/www.luxsure.fr\/en\/author\/pascal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2047274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2047274"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2047274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/754826"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2047274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2047274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2047274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}