{"id":2040400,"date":"2014-06-20T08:10:34","date_gmt":"2014-06-20T06:10:34","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/06\/20\/discovering-the-subroom\/"},"modified":"2026-05-05T09:59:36","modified_gmt":"2026-05-05T07:59:36","slug":"discovering-the-subroom","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/06\/20\/discovering-the-subroom\/","title":{"rendered":"Discovering the Subroom"},"content":{"rendered":"

A few days ago, I was lucky enough to spend some time at the Subroom, the place that’s all the buzz these days. This ephemeral space imagined by Heineken is a loft dedicated to the brand’s universe. A great spot for the World Cup. <\/h4>\n
\"The<\/a>

The Subroom<\/p><\/div>\n

The adventure began with a letter I received at home with a key and an address in the 14th arrondissement. I head off to the place using Uber’s services, which I’m testing for the first time. The journey goes perfectly. I enter the Subroom, a huge loft with a terrace and all that, right in the heart of Paris! <\/h5>\n
\"The<\/a>

The terrace<\/p><\/div>\n

We’re offered beer-based cocktails like the Paris Lumi\u00e8res. The presence of champagne and raspberry liqueur makes for a surprisingly tasty beverage.
\nToday’s lunch is orchestrated by the talented William Pradeleix, who works at the Will<\/a>. A true moment of happiness. Salt-seared salmon and chunks of miter well accompanied by small pur\u00e9es. For dessert, a delicious basil panna cotta with roasted pineapple. <\/h5>\n
\"Dishes<\/a>

Dishes concocted by Williman Pradeleix<\/p><\/div>\n

One of the attractions is the Fridge. A huge refrigerated area with hundreds of beers. A soccer fan’s paradise! In the room, the advert for the venue runs on a loop. <\/h5>\n
\"The<\/a>

The mythical fridge<\/p><\/div>\n

[youtube http:=””]<\/h5>\n
During my visit, I also discovered The Sub, the beer machine for the home. Ideal for evenings out with friends. The machine is very aesthetic. <\/h5>\n
\"The<\/a>

The Sub, Heineken’s new beer machine<\/p><\/div>\n

From June 12 to July 13, the brand is giving consumers the chance to organize their private event in the Subroom, the private showroom dedicated to The Sub. By winning their private slot, they can choose their caterer and decoration for an optimal tasting experience. To organize their private event, consumers must try to reserve their slot. Simply register at: subroom.the-sub.com<\/a>
\nWinners can choose their decor, music and menu from : Traiteur du Marais, Classico Argentino or Big Fernand! They can select their cocktails, define their entertainment and make their event unique. <\/h5>\n
The Subroom
\nwww.subroom.the-sub.com<\/a>
\nUntil July 13, 2014
\n#subroom<\/h5>\n","protected":false},"excerpt":{"rendered":"

A few days ago, I was lucky enough to spend some time at the Subroom, the place that’s all the buzz these days. This ephemeral space imagined by Heineken is…<\/p>\n","protected":false},"author":65,"featured_media":724554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30407],"tags":[],"class_list":["post-2040400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-of-living"],"yoast_head":"\nDiscovering the Subroom - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2014\/06\/20\/discovering-the-subroom\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Tissot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/20\\\/discovering-the-subroom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/20\\\/discovering-the-subroom\\\/\"},\"author\":{\"name\":\"Julien Tissot\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/836d213d4661e79c1a1b4c1b712d7201\"},\"headline\":\"Discovering the Subroom\",\"datePublished\":\"2014-06-20T06:10:34+00:00\",\"dateModified\":\"2026-05-05T07:59:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/20\\\/discovering-the-subroom\\\/\"},\"wordCount\":388,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/20\\\/discovering-the-subroom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/sub3.jpg\",\"articleSection\":[\"Art of living\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/20\\\/discovering-the-subroom\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/20\\\/discovering-the-subroom\\\/\",\"name\":\"Discovering the Subroom - 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