{"id":2040304,"date":"2014-07-12T19:59:32","date_gmt":"2014-07-12T17:59:32","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/07\/12\/payot-beauty-in-motion\/"},"modified":"2026-05-04T10:54:45","modified_gmt":"2026-05-04T08:54:45","slug":"payot-beauty-in-motion","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/07\/12\/payot-beauty-in-motion\/","title":{"rendered":"PAYOT &#8211; Beauty in motion"},"content":{"rendered":"<p>The first woman doctor of her generation in 1913, Nadia Payot was a generous woman who very early on asserted her desire to put her knowledge and medical expertise at the service of women&#8217;s beauty.<\/p>\n<p><iframe width=\"640\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/ligi0ZI_Qek\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>  <\/p>\n<p>Watching prima ballerina Anna Pavlova, Nadia Payot introduced her clients to facial gymnastics as an active, preventive therapy. In 1920, this technique gave rise to the 42-movement technique, a form of passive gymnastics designed to make muscles reactive, supple and elastic. <\/p>\n<p>1927, PAYOT is an avant-garde beauty brand inspired by the scents of plants and the knowledge of herbal medicine. PAYOT&#8217;s bold, distinctive creams are presented in cases with curved shapes inspired by the female body. In 1937, PAYOT was one of the first brands to open a SPA in France. The brand&#8217;s prescription was then entrusted to beauty professionals, beauticians.   <\/p>\n<p>Nadia Payot passed away in 1966, leaving a legacy of a brand on the move, a taste for innovation and daring, and expert gestures passed on to each and every woman.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first woman doctor of her generation in 1913, Nadia Payot was a generous woman who very early on asserted her desire to put her knowledge and medical expertise at&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[61770],"class_list":["post-2040304","post","type-post","status-publish","format-standard","hentry","category-beauty-and-perfumes","tag-payot"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2040304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2040304"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2040304\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2040304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2040304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2040304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}