{"id":2040237,"date":"2014-07-19T21:24:44","date_gmt":"2014-07-19T19:24:44","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/07\/19\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\/"},"modified":"2026-05-03T21:56:44","modified_gmt":"2026-05-03T19:56:44","slug":"chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/07\/19\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\/","title":{"rendered":"CHANEL opens an ephemeral watch boutique at the Printemps du Louvre"},"content":{"rendered":"<div><span style=\"font-family: sans-serif;font-size: small\">Located in the heart of the new Printemps du Louvre, this new 22 m2 ephemeral space showcases <strong>CHANEL<\/strong>&#8216;s entire watchmaking collection, including the new J12-365, the Premi\u00e8re triple tour with chain bracelet and braided leather, and the J12 Blue Light, a new J12 in white ceramic with luminescent blue numerals, produced in a limited series of 2,000.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/mime-attachment1.gif\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full wp-image-113644\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/mime-attachment1.gif\" alt=\"mime-attachment\" width=\"641\" height=\"505\"\/><\/a><\/p>\n<p><span style=\"font-family: sans-serif;font-size: small\">Playing on the contrasts of black and white, the d\u00e9cor highlights &#8220;L&#8217;Instant Chanel&#8221;, the brand-new corporate advertising campaign by photographer Patrick Demarchelier, featuring the watch icons Premi\u00e8re, J12 and Mademoiselle priv\u00e9.<\/span><\/p>\n<p><span style=\"font-family: sans-serif;font-size: small\">4 black and white films projected on 5 screens invite viewers to discover this new campaign. CHANEL expresses its vision of time: the only thing that counts is the present moment and what it contains of eternity, that precise moment when a Chanel watch gives time its unique allure. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_04.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full wp-image-113649\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_04.jpg\" alt=\"DP_Horlo_04\" width=\"2480\" height=\"1607\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_04.jpg 2480w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_04-300x194.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_04-1024x663.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_04-600x388.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_04-84x55.jpg 84w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_04-75x50.jpg 75w\" sizes=\"(max-width: 2480px) 100vw, 2480px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_12.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full wp-image-113650\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_12.jpg\" alt=\"DP_Horlo_12\" width=\"2480\" height=\"1607\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_12.jpg 2480w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_12-300x194.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_12-1024x663.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_12-600x388.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_12-84x55.jpg 84w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/DP_Horlo_12-75x50.jpg 75w\" sizes=\"(max-width: 2480px) 100vw, 2480px\" \/><\/a><\/p>\n<div>\n<div>\n<div align=\"center\">\n<p><span style=\"font-family: sans-serif;font-size: small\"><b>Open from June 20 to September 1, 2014<\/b><\/span><br \/>\n<span style=\"font-family: sans-serif;font-size: small\"><b>Daily, Monday to Sunday, 9:30 am to 8 pm<\/b><\/span><\/p>\n<p><span style=\"font-family: sans-serif;font-size: small\"><b>Carroussel du Louvre<\/b><\/span><br \/>\n<span style=\"font-family: sans-serif;font-size: small\"><b>99 rue de Rivoli &#8211; 75001 Paris<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Located in the heart of the new Printemps du Louvre, this new 22 m2 ephemeral space showcases CHANEL&#8216;s entire watchmaking collection, including the new J12-365, the Premi\u00e8re triple tour with&hellip;<\/p>\n","protected":false},"author":144,"featured_media":734702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[30692,53570,54349,73239],"class_list":["post-2040237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-chanel-en","tag-chanel-jewelry","tag-ephemeral-boutique","tag-spring-at-the-louvre"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2040237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2040237"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2040237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/734702"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2040237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2040237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2040237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}