{"id":2040237,"date":"2014-07-19T21:24:44","date_gmt":"2014-07-19T19:24:44","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/07\/19\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\/"},"modified":"2026-05-03T21:56:44","modified_gmt":"2026-05-03T19:56:44","slug":"chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/07\/19\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\/","title":{"rendered":"CHANEL opens an ephemeral watch boutique at the Printemps du Louvre"},"content":{"rendered":"
Located in the heart of the new Printemps du Louvre, this new 22 m2 ephemeral space showcases CHANEL<\/strong>‘s entire watchmaking collection, including the new J12-365, the Premi\u00e8re triple tour with chain bracelet and braided leather, and the J12 Blue Light, a new J12 in white ceramic with luminescent blue numerals, produced in a limited series of 2,000.<\/span><\/div>\n
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\"mime-attachment\"<\/a><\/p>\n

Playing on the contrasts of black and white, the d\u00e9cor highlights “L’Instant Chanel”, the brand-new corporate advertising campaign by photographer Patrick Demarchelier, featuring the watch icons Premi\u00e8re, J12 and Mademoiselle priv\u00e9.<\/span><\/p>\n

4 black and white films projected on 5 screens invite viewers to discover this new campaign. CHANEL expresses its vision of time: the only thing that counts is the present moment and what it contains of eternity, that precise moment when a Chanel watch gives time its unique allure. <\/span><\/p>\n

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\"DP_Horlo_04\"<\/a><\/p>\n

\"DP_Horlo_12\"<\/a><\/p>\n

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Open from June 20 to September 1, 2014<\/b><\/span>
\nDaily, Monday to Sunday, 9:30 am to 8 pm<\/b><\/span><\/p>\n

Carroussel du Louvre<\/b><\/span>
\n99 rue de Rivoli – 75001 Paris<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Located in the heart of the new Printemps du Louvre, this new 22 m2 ephemeral space showcases CHANEL‘s entire watchmaking collection, including the new J12-365, the Premi\u00e8re triple tour with…<\/p>\n","protected":false},"author":144,"featured_media":734702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[30692,53570,54349,73239],"class_list":["post-2040237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-chanel-en","tag-chanel-jewelry","tag-ephemeral-boutique","tag-spring-at-the-louvre"],"yoast_head":"\nCHANEL opens an ephemeral watch boutique at the Printemps du Louvre - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2014\/07\/19\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Popa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/07\\\/19\\\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/07\\\/19\\\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\\\/\"},\"author\":{\"name\":\"Andrea Popa\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/146b82ea19640c5e8027f65a537f7765\"},\"headline\":\"CHANEL opens an ephemeral watch boutique at the Printemps du Louvre\",\"datePublished\":\"2014-07-19T19:24:44+00:00\",\"dateModified\":\"2026-05-03T19:56:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/07\\\/19\\\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\\\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/07\\\/19\\\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/DP_Horlo_12.jpg\",\"keywords\":[\"chanel\",\"chanel jewelry\",\"ephemeral boutique\",\"spring at the louvre\"],\"articleSection\":[\"Watches and Jewelry\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/07\\\/19\\\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/07\\\/19\\\/chanel-opens-an-ephemeral-watch-boutique-at-the-printemps-du-louvre\\\/\",\"name\":\"CHANEL opens an ephemeral watch boutique at the Printemps du Louvre - 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