{"id":2040208,"date":"2017-12-21T10:11:32","date_gmt":"2017-12-21T09:11:32","guid":{"rendered":"https:\/\/www.luxsure.fr\/2017\/12\/21\/ami-unveils-its-first-pre-collection\/"},"modified":"2026-05-02T07:50:31","modified_gmt":"2026-05-02T05:50:31","slug":"ami-unveils-its-first-pre-collection","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2017\/12\/21\/ami-unveils-its-first-pre-collection\/","title":{"rendered":"AMI UNVEILS ITS FIRST PRE-COLLECTION"},"content":{"rendered":"

AMI launches its first pre-collection<\/strong><\/p>\n

AMI launches its first pre-collection for Pre fall 2018. Alexandre Mattiussi offers a wardrobe composed of sixteen looks, a mix of timeless and seasonal classics. <\/p>\n

The reason for this new addition is twofold: an increase in customer demand, and a solution to the imperatives of seasonality. With business booming, especially online, customers are constantly on the lookout for variety and new products in mid-season. With in-store delivery from May to December, the line will also complement the main collection in terms of seasonality. <\/p>\n

\"\" \"\"<\/p>\n

 <\/p>\n

Alexandre Mattiussi explains that the starting point for the collection was based on an intuition: what do men instinctively want to wear these days? What are the pieces that make up a cool wardrobe? AMI’s answer to these questions is a blend of sophistication and refined pieces, mixed with casual and relaxed silhouettes, for a result that is definitely AMI, and resolutely Parisian. \"\" \"\" \"\" \"\"<\/p>\n

Loose-fitting cargo pants, bobs, lightweight sweaters and zipped overshirts are combined with precise tailoring. A new two-pleat version of the house’s iconic carrot pants makes its debut in the collection. Heritage checks are layered with hooded sweatshirts. Military jackets, colorful Irish knitwear, a suit with sharper proportions or a grained leather bomber. <\/p>\n

The House’s signature AMI de Coeur appears in this collection embroidered and knitted, a nod to AMI’s state of mind: positive, playful and carefree.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

AMI launches its first pre-collection AMI launches its first pre-collection for Pre fall 2018. Alexandre Mattiussi offers a wardrobe composed of sixteen looks, a mix of timeless and seasonal classics.…<\/p>\n","protected":false},"author":2,"featured_media":1078087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30432,52709],"tags":[63794,73207],"class_list":["post-2040208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-week-en","category-thefashion","tag-ami","tag-pre-fall-2018"],"yoast_head":"\nAMI UNVEILS ITS FIRST PRE-COLLECTION - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2017\/12\/21\/ami-unveils-its-first-pre-collection\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/12\\\/21\\\/ami-unveils-its-first-pre-collection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/12\\\/21\\\/ami-unveils-its-first-pre-collection\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"AMI UNVEILS ITS FIRST PRE-COLLECTION\",\"datePublished\":\"2017-12-21T09:11:32+00:00\",\"dateModified\":\"2026-05-02T05:50:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/12\\\/21\\\/ami-unveils-its-first-pre-collection\\\/\"},\"wordCount\":237,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/12\\\/21\\\/ami-unveils-its-first-pre-collection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/image017-4.jpg\",\"keywords\":[\"AMI\",\"Pre fall 2018\"],\"articleSection\":[\"Fashion Week\",\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/12\\\/21\\\/ami-unveils-its-first-pre-collection\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/12\\\/21\\\/ami-unveils-its-first-pre-collection\\\/\",\"name\":\"AMI UNVEILS ITS FIRST PRE-COLLECTION - 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