{"id":2040060,"date":"2016-01-05T10:05:05","date_gmt":"2016-01-05T09:05:05","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/01\/05\/louis-vuitton-presents-series-4-spring-summer-2016-advertising-campaign\/"},"modified":"2026-05-01T23:24:30","modified_gmt":"2026-05-01T21:24:30","slug":"louis-vuitton-presents-series-4-spring-summer-2016-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/01\/05\/louis-vuitton-presents-series-4-spring-summer-2016-advertising-campaign\/","title":{"rendered":"Louis Vuitton presents SERIES 4 &#8211; Spring-Summer 2016 advertising campaign"},"content":{"rendered":"<p>&#8220;Series 4&#8221;, the campaign for the spring-summer 2016 collection continues the visual dialogue between several image artists.<\/p>\n<p>Still in the form of a triptych, these images respond to and complement each other in a narrative in which the heroine is at the heart of the subject, and whose multiple character traits Nicolas Ghesqui\u00e8re wanted to explore. Juergen Teller, Bruce Weber and Square Enix, the Japanese creator of video games and manga, are the authors of this final chapter, in which each expresses his or her point of view on these inspiring women of a new era. <\/p>\n<p>The heroine by Juergen Teller<br \/>\nIn the pure Florida sky of Miami, Juergen Teller wants silhouettes that seem to levitate, where these singular figures capture the light like a force that makes them more charismatic. Among them is Doona Bae, the new heroine of Maison Louis Vuitton. <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/SERIES4_JT.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-161616\"><img decoding=\"async\" class=\"alignnone size-full wp-image-161616 lazyload\" title=\"series4_jt-jpg\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/SERIES4_JT.jpg\" alt=\"\" width=\"1024\" height=\"1024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-161637 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP1-INTL_BD.jpg\" alt=\"DEI 220x285 F-S4 SP1 INTL_BD\" width=\"912\" height=\"1181\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP1-INTL_BD.jpg 912w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP1-INTL_BD-232x300.jpg 232w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP1-INTL_BD-768x995.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP1-INTL_BD-791x1024.jpg 791w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/1181;\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-161638 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP1-INTL_BD.jpg\" alt=\"DEI 440x285 F-S4 DP1 INTL_BD\" width=\"1823\" height=\"1181\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP1-INTL_BD.jpg 1823w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP1-INTL_BD-300x194.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP1-INTL_BD-768x498.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP1-INTL_BD-1024x663.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP1-INTL_BD-833x540.jpg 833w\" data-sizes=\"(max-width: 1823px) 100vw, 1823px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1823px; --smush-placeholder-aspect-ratio: 1823\/1181;\" \/><\/a><\/p>\n<p>Lightning: a virtual heroine<br \/>\nToday, Lightning, the chivalrous woman from &#8220;Final Fantasy&#8221;, a cult video game series with 100 million players worldwide, has agreed to be a figure in the Louis Vuitton galaxy, a House that has always pushed back the limits of reality and therefore of dreams. Real, virtual, embodied, metaphorical&#8230; Lightning, the fruit of the imagination of Square Enix studios, raises the question of the immanence of tomorrow&#8217;s world. <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/SERIES4_lightning.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-161617\"><img decoding=\"async\" class=\"alignnone size-full wp-image-161617 lazyload\" title=\"series4_lightning-jpg\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/SERIES4_lightning.jpg\" alt=\"\" width=\"1024\" height=\"1024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-161639 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP9-INTL_BD.jpg\" alt=\"DEI 220x285 F-S4 SP9 INTL_BD\" width=\"912\" height=\"1181\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP9-INTL_BD.jpg 912w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP9-INTL_BD-232x300.jpg 232w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP9-INTL_BD-768x995.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP9-INTL_BD-791x1024.jpg 791w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/1181;\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-161640 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP5-INTL_BD.jpg\" alt=\"DEI 440x285 F-S4 DP5 INTL_BD\" width=\"1823\" height=\"1181\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP5-INTL_BD.jpg 1823w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP5-INTL_BD-300x194.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP5-INTL_BD-768x498.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP5-INTL_BD-1024x663.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP5-INTL_BD-833x540.jpg 833w\" data-sizes=\"(max-width: 1823px) 100vw, 1823px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1823px; --smush-placeholder-aspect-ratio: 1823\/1181;\" \/><\/p>\n<p>The Heroine by Bruce Weber<br \/>\nFor Bruce Weber, a master at celebrating the vitality of youth, it&#8217;s inevitably plural. In Tampa, Florida, a timeless city, a gang of girls take to the streets with the arrogance and insouciance typical of this dreamy age when the world is a promise of conquest. <\/p>\n<p>Among them is Jaden Smith, the youthful hero of a new generation whose standard is stylistic freedom.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/SERIES4_BW.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-161618\"><img decoding=\"async\" class=\"alignnone size-full wp-image-161618 lazyload\" title=\"series4_bw-jpg\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/SERIES4_BW.jpg\" alt=\"\" width=\"1024\" height=\"1024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-161641 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP8-INTL_BD.jpg\" alt=\"DEI 220x285 F-S4 SP8 INTL_BD\" width=\"912\" height=\"1181\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP8-INTL_BD.jpg 912w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP8-INTL_BD-232x300.jpg 232w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP8-INTL_BD-768x995.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-220x285-F-S4-SP8-INTL_BD-791x1024.jpg 791w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/1181;\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-161642 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP4-INTL_BD.jpg\" alt=\"DEI 440x285 F-S4 DP4 INTL_BD\" width=\"1823\" height=\"1181\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP4-INTL_BD.jpg 1823w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP4-INTL_BD-300x194.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP4-INTL_BD-768x498.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP4-INTL_BD-1024x663.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/01\/DEI-440x285-F-S4-DP4-INTL_BD-833x540.jpg 833w\" data-sizes=\"(max-width: 1823px) 100vw, 1823px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1823px; --smush-placeholder-aspect-ratio: 1823\/1181;\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Series 4&#8221;, the campaign for the spring-summer 2016 collection continues the visual dialogue between several image artists. Still in the form of a triptych, these images respond to and complement&hellip;<\/p>\n","protected":false},"author":2,"featured_media":865970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,52709],"tags":[65820,72869,72871,72872,64909,72870,53293,72868,66135],"class_list":["post-2040060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-thefashion","tag-bruce-weber","tag-doona-bae","tag-final-fantasy","tag-jaden-smith","tag-juergen-teller","tag-lightning-3","tag-louis-vuitton","tag-series-4","tag-spring-summer-2016-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Louis Vuitton presents SERIES 4 - Spring-Summer 2016 advertising campaign - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/01\/05\/louis-vuitton-presents-series-4-spring-summer-2016-advertising-campaign\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/01\\\/05\\\/louis-vuitton-presents-series-4-spring-summer-2016-advertising-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/01\\\/05\\\/louis-vuitton-presents-series-4-spring-summer-2016-advertising-campaign\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Louis Vuitton presents SERIES 4 &#8211; 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