{"id":2040037,"date":"2015-11-01T09:48:38","date_gmt":"2015-11-01T08:48:38","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/11\/01\/for-gloryparis-and-brice-men-are-better-in-person\/"},"modified":"2026-05-01T23:19:56","modified_gmt":"2026-05-01T21:19:56","slug":"for-gloryparis-and-brice-men-are-better-in-person","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/11\/01\/for-gloryparis-and-brice-men-are-better-in-person\/","title":{"rendered":"For Gloryparis and Brice, men are better in person"},"content":{"rendered":"

Gloryparis signs a new campaign for Brice with an offbeat, contrarian tone. A campaign that liberates men from the model imposed by the codes of the fashion market. A place for men who are elegant in all circumstances, but who don’t take themselves too seriously. It’s proven that men are unquestionably “Better in person”. <\/em><\/p>\n

Gloryparis announced in June that Brice, the French ready-to-wear brand belonging to the Happychic group (a company owned by the Mulliez Family Association), had chosen the agency to completely overhaul its brand platform, as well as its corporate, in-store and digital communications.<\/p>\n

A powerful signature that sets the tone for a new trend: “You look better in person”! <\/strong><\/p>\n

With a resolutely offbeat and humorous tone<\/strong>, Gloryparis has masterfully stitched together a campaign that reveals real men, featuring not models but bloggers, sincere men who cultivate their differences and assert their personality without trying to impress. <\/strong> <\/p>\n

Being yourself and telling your story with candor, reality and truth are all values that the Brice brand is highlighting with this new campaign running from October 7, 2015. Being authentic is synonymous with being demanding of oneself and one’s consumers. <\/p>\n

The campaign’s strategic focus is on the real man<\/strong>, the one who doesn’t let a style be imposed on him, and who dresses as he pleases. The campaign, created by Gloryparis, cleverly hijacks fashion clich\u00e9s, <\/strong>boldly tackling “this little world” with modern, offbeat catchphrases, poking fun with wit and finesse at the attitude of men in today’s society.<\/strong> <\/p>\n

“At Brice, we dress men to be themselves. It’s the best way to reveal their elegance. Brice accompanies them in their lives, whatever their morphology or desires. We’ve worked hard to make our customers feel better in Brice! <\/em>“comments Maxellende Hersoy, Brice Marketing Director. She adds with a wink: “Our brand is really better with Gloryparis”.<\/em> <\/p>\n

<\/strong>1st men’s ready-to-wear campaign using bloggers\/influencers as models<\/strong><\/p>\n

In line with their strategy, Gloryparis and Brice have chosen bloggers rather than models as their muses, abandoning the archetypal well-sculpted man in favor of real influencers.<\/p>\n

Gone are the fashion plates who all look the same and have nothing to say, replaced by real men who aren’t afraid to be themselves to be attractive and elegant. Men who are happy, elegant and fulfilled, who don’t take themselves too seriously and who feel good about themselves and their lives. <\/p>\n

5 bloggers lent themselves to the game of modeling, without tricks and with sincerity, revealing their way of dressing in an uninhibited way: <\/strong><\/p>\n

– Damien Rigondeaud \/ @LeDams<\/p>\n

– S\u00e9lim Niederhoffer \/ @S\u00e9lim<\/p>\n

– Pierre Barbe \/ @barbe_pierre<\/p>\n

– Thierry Heems \/ @ThyHee<\/p>\n

– Nicolas Brulez \/ @Nicolas_Brulez<\/p>\n

A strategic shift for the brand, which is also taking place on the digital stage: <\/strong><\/p>\n

The brand has cleverly taken advantage of the influence of its muses to invest in social networks, and thus create a stronger bond and connivance with consumers. Modernity, closeness, simplicity – these exchanges reflect the brand’s new colors. <\/p>\n

Links to Making-of videos and blogger interviews :<\/strong><\/p>\n

\u00d8 Making-of :