{"id":2039988,"date":"2015-06-30T12:11:05","date_gmt":"2015-06-30T10:11:05","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/06\/30\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\/"},"modified":"2026-05-01T23:08:51","modified_gmt":"2026-05-01T21:08:51","slug":"armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/06\/30\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\/","title":{"rendered":"Armani: Made to Measure 2015-2016, a new campaign promoting the singularity of made-to-measure for all."},"content":{"rendered":"

True to its roots, it was in Milan, the brand’s birthplace, that Giorgio Armani announced the new Made to Measure 2015-2016 campaign on June 22. Armani, known for its habit of dressing the seventh art, notably Richard Gere in American Gigolo in 1980, decided for this season to expand its horizons and take an interest in the rising stars of the small screen. This choice further confirms that the small-screen medium is becoming just as important as the big screen, with series gaining in popularity and increasingly cutting-edge content. <\/p>\n

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This season, three actors best known for their roles in TV series will represent the brand’s made-to-measure service: American Matt Bomer, Chinese Chen Kun and Englishman Dan Stevens. The choice of three muses from different parts of the world is certainly no coincidence. The decision evokes the global reach of Giorgio Armani’s Made to Measure service. Nevertheless, the three actors have something important in common: a singular, internationally recognized talent accompanied by a strong personality. <\/p>\n

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Matt Bomer’s professional reputation is well established in the industry: he won a Golden Globe and a Critics’ Choice Award for his role in the screen adaptation of “The Normal Heart”. He remains best known on television thanks to the series “White Collar”. He will soon be seen on the big screen in “Magic Mike XXL”, “Monty Clift” and the thriller “The Nice Guys”, as well as in the new season of “American Horror Story: Hotel”. Bomer is also the father of three sons, including twins he had via surrogacy with his wife, publicist Simon Halls. The latter, however, publicly declared his homosexuality in 2012 following an acceptance speech at the Steve Chase Humanitarian Awards ceremony. <\/p>\n

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Actor and singer Chen Kun won the Best Actor award at the Hundred Flower Awards for his role in “Painted Skin”. He is also best known on television for programs such as “Love Story in Shanghai”. He has also starred in a number of feature films, including “Dragon Gate, the Legend of the Flying Swords” and “Painted Skin II”, and is soon to be seen in “The Ghouls”. Since 2014, Chen has been the most followed personality on China’s social networks: his account on Sina Weibo, a Chinese hybrid of Twitter and Facebook, holds over 70 million followers. <\/p>\n

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Last but not least, Britain’s Dan Stevens gained international recognition for his role as Mathieu Crawley in “Downtown Abbey”. He was recently seen as Lancelot in “Night at the Museum 3: The Secret of the Pharaohs”, and will play the Beast in Disney’s long-awaited “Beauty and the Beast”. The latter won’t be released until March 2017. In addition to screen work, the actor also enjoys narrating audiobooks. His eloquent talents earned him an Audie Award nomination in 2014 for his narration of Frankenstein. Stevens is also the husband of a jazz singer and the father of a daughter and a son. <\/p>\n

 <\/p>\n

For the Armani campaign, the three actors were photographed alone, together, on the outskirts of a grand historic theater. Rehearsing on stage, or sitting in conversation, their spontaneous shots illustrate a new take on tailored suits: informal yet impeccable, their style embodies the pure desire to stand out naturally, at any time of day. <\/p>\n

Indeed, the invaluable advantage of a made-to-measure suit is that it highlights the wearer’s own timeless style, not the emulation of a passing fad.<\/p>\n

 <\/p>\n

 <\/p>\n

Giorgio Armani explained his choice in person: “Made to Measure is a unique service, designed for the most demanding customers: a bespoke suit that adapts to the customer’s singular silhouette, personalized according to individual tastes. I see it as an everyday tool, suitable for any age, any profession, anywhere in the world. These three young actors embody so many of today’s men, natural and relaxed, from different cultures and backgrounds, with hectic modern lifestyles, who know what they want and are savvy in their choice of attire.” <\/p>\n

 <\/p>\n

 <\/p>\n

Armani Made to Measure was launched in 2006 as a reaction to the global homogenization of fashion, with increasingly impersonal approaches to clothing, particularly in ready-to-wear. In contrast, the pride of the Made to Measure service lies in its genuine personalized know-how, which remains accessible to everyone worldwide. Let’s hope the other luxury giants follow suit. <\/p>\n

 <\/p>\n

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True to its roots, it was in Milan, the brand’s birthplace, that Giorgio Armani announced the new Made to Measure 2015-2016 campaign on June 22. Armani, known for its habit…<\/p>\n","protected":false},"author":163,"featured_media":813958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[58722,72729,72744,66868,72720,72735,72709,72750,66304,53214,62353],"class_list":["post-2039988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-armani","tag-armani-made-to-measure","tag-chen-kun","tag-dan-stevens","tag-georgio-armani","tag-georgio-armani-made-to-measure","tag-made-to-measure-3","tag-matt-bomer","tag-men-fashion-week","tag-mens-fashion-3","tag-mens-fashion-summer-2015"],"yoast_head":"\nArmani: Made to Measure 2015-2016, a new campaign promoting the singularity of made-to-measure for all. - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/06\/30\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Boutboul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/30\\\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/30\\\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\\\/\"},\"author\":{\"name\":\"Charlotte Boutboul\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/4ddc0e285a4a1ebb9572206e2fc30383\"},\"headline\":\"Armani: Made to Measure 2015-2016, a new campaign promoting the singularity of made-to-measure for all.\",\"datePublished\":\"2015-06-30T10:11:05+00:00\",\"dateModified\":\"2026-05-01T21:08:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/30\\\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\\\/\"},\"wordCount\":725,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/30\\\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Screen-Shot-2015-06-29-at-15.16.36.png\",\"keywords\":[\"armani\",\"Armani made to measure\",\"Chen Kun\",\"dan stevens\",\"Georgio Armani\",\"Georgio Armani made to measure\",\"made to measure\",\"Matt Bomer\",\"Men Fashion Week\",\"men's fashion\",\"men's fashion summer 2015\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/30\\\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/30\\\/armani-made-to-measure-2015-2016-a-new-campaign-promoting-the-singularity-of-made-to-measure-for-all\\\/\",\"name\":\"Armani: Made to Measure 2015-2016, a new campaign promoting the singularity of made-to-measure for all. - 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