{"id":2039977,"date":"2014-06-09T17:35:22","date_gmt":"2014-06-09T15:35:22","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/06\/09\/son-of-tailor-the-made-to-measure-t-shirt\/"},"modified":"2026-05-02T00:03:23","modified_gmt":"2026-05-01T22:03:23","slug":"son-of-tailor-the-made-to-measure-t-shirt","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/06\/09\/son-of-tailor-the-made-to-measure-t-shirt\/","title":{"rendered":"Son of tailor, the made-to-measure t-shirt."},"content":{"rendered":"<p>Son of a Tailor is the first website to offer online sales of made-to-measure T-shirts. An original initiative that we were keen to support. <\/p>\n<p>You can also fund the project on Kickerstarter: https: <a href=\"https:\/\/www.kickstarter.com\/projects\/1098390240\/son-of-a-tailor-the-perfect-tailored-t-shirt\" target=\"_blank\" rel=\"noopener\">\/\/www.kickstarter.com\/projects\/1098390240\/son-of-a-tailor-the-perfect-tailored-t-shirt<\/a><\/p>\n<p><iframe width=\"480\" height=\"360\" src=\"https:\/\/www.kickstarter.com\/projects\/1098390240\/son-of-a-tailor-the-perfect-tailored-t-shirt\/widget\/video.html\" frameborder=\"0\" scrolling=\"no\"> <\/iframe><\/p>\n<p>Based in Copenhagen, Denmark, Son of a Tailor is a fan of T-shirts, and his sole aim is to achieve the best quality and precision fit a T-shirt can offer.<br \/>\nHe is fond of traditional bespoke tailoring, and wants to create a fundamental and personal alternative to one of the most mass-produced garments &#8211; the T-shirt.  <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/SOAT-2.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/SOAT-2-300x169.jpg\" alt=\"SOAT 2\" width=\"300\" height=\"169\" class=\"aligncenter size-medium wp-image-108798\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/SOAT-2-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/SOAT-2-1024x577.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/SOAT-2-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/SOAT-2-97x55.jpg 97w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/SOAT-2-980x550.jpg 980w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\n<strong>Son of a Tailor philosophy<\/strong><\/p>\n<p>Son of a Tailor first opened its virtual doors in April 2013, when the company silently posted its web page offering a unique bespoke T-shirt service.<br \/>\nFrom then on, word spread and Son of a Tailor attracted significant support from local customers and the media. Son of a Tailor takes pride in every detail that goes into the making of a custom-made T-shirt, including..: <\/p>\n<p>Craftsmanship: Son of a Tailor T-shirts are individually made, not mass-produced. The seamstresses create a new design for each order received. They then hand-cut and sew the fabric, finishing by discreetly embroidering the customer&#8217;s initials on the bottom of the T-shirt. All T-shirts are hand-packed and delivered directly to the customer.   <\/p>\n<p>High-quality organic cotton: Son of a Tailor uses only organically grown cotton, and extracts only the longest fibers for a high-quality, soft, lint-free fabric. The cotton fibers are transported close to the farms, combed to remove impurities and wound into yarn. <\/p>\n<p>Next, the yarn is woven into a simple jersey knit, with a little elastane (4%) to prevent the fabric from warping.<\/p>\n<p>-Sustainability: Son of a Tailor strives for zero waste in its supply chain. Because each T-shirt is produced individually, each T-shirt is ordered to meet the customer&#8217;s requirements. Each T-shirt is made with special care and attention, not mass-produced, for each customer.  <\/p>\n<p><strong>Custom T-shirts<\/strong><\/p>\n<p>Son of a Tailor values a simplified approach to design. His ambition is that the T-shirt should be easy to wear, &#8220;fun&#8221;, and fit the wearer perfectly. <\/p>\n<p>There are currently two models to choose from, available in 4 colors &#8211; black, white, blue and green.<\/p>\n<p>The choker has discreet seams and is available in two versions: round neck or V-neck, depending on the customer&#8217;s choice. The sleeves are cuffed for a more elegant finish. The bottom of the T-shirt is slightly longer in the back by 1 to 2 cm to give a better line to both the back and front of the T-shirt.  <\/p>\n<p>Once customers have chosen their design, they provide Son of a Tailor with all the measurements needed to produce the handmade T-shirt.<\/p>\n<p>There are different ways to take these measurements, again depending on the preferences of each customer:<\/p>\n<p>1) Some customers already have a favorite T-shirt. We can take the main measurements from an existing T-shirt and base the design on that. <\/p>\n<p>2) Alternatively, Son of a Tailor asks for exact measurements to create a made-to-measure product:<\/p>\n<p>a. Exact measurements and T-shirt shape <\/p>\n<p>b. Height, weight, body shape and T-shirt shape; this measurement algorithm is currently being tested with an 80% success rate to date. <\/p>\n<p><strong>The creators of Son of a Tailor<\/strong><\/p>\n<p>Sten Martin Jonsson, designer. One of the few fashion designers living in Copenhagen. His talent and commitment to couture are indisputable. At a young age, he opened his own bespoke workshop, Design CPH, in a declining market. Shortly afterwards, he also founded the Design and Technological Tailoring Academy of Copenhagen.    <\/p>\n<p>Today, her <a href=\"https:\/\/www.youtube.com\/user\/StenMartin1990\" target=\"_blank\" rel=\"noopener\">Youtube channel<\/a> is one of the most followed in the world.<\/p>\n<p>With over 25 years&#8217; experience, Sten Martin Jonsson knows all there is to know about tailoring and style. He&#8217;s passionate about clothing and T-shirt design. <\/p>\n<p>Jess Fleischer, Founder and Managing Director. Jess first came up with the idea of the made-to-measure T-shirt over 10 years ago, and since then has been a tireless student of all things T-shirt and sewing. In addition, Jess is an entrepreneur with professional experience of online consumer relations, thanks to years spent at e-Bay. Jess has consulted for major companies and is passionate about customer focus and meeting their needs.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son of a Tailor is the first website to offer online sales of made-to-measure T-shirts. An original initiative that we were keen to support. You can also fund the project&hellip;<\/p>\n","protected":false},"author":2,"featured_media":722510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[72700,62826],"class_list":["post-2039977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-son-of-tailor","tag-tshirt"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2039977"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/722510"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2039977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2039977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2039977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}