{"id":2039951,"date":"2017-12-17T11:39:53","date_gmt":"2017-12-17T10:39:53","guid":{"rendered":"https:\/\/www.luxsure.fr\/2017\/12\/17\/mazars-luxury-survey-ethical-activism-gains-ground-in-the-industry\/"},"modified":"2026-05-01T23:04:35","modified_gmt":"2026-05-01T21:04:35","slug":"mazars-luxury-survey-ethical-activism-gains-ground-in-the-industry","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2017\/12\/17\/mazars-luxury-survey-ethical-activism-gains-ground-in-the-industry\/","title":{"rendered":"Mazars Luxury survey: ethical activism gains ground in the industry"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Luxury: ethical activism sweeps the industry<\/strong><\/p>\n<p><em>Mazars study &#8211; Towards a new luxury: Ethics and value creation  <\/em><\/p>\n<p><a href=\"https:\/\/www.mazars.fr\/\">Mazars<\/a>, the international audit and consulting group, unveils its latest study on the global luxury goods industry. After more than 30 years of uninterrupted growth and a broad process of globalization, the luxury industry is undergoing profound change in an environment marked by rising demands around the themes of ecology, social responsibility and, more broadly, ethics and sustainability. <\/p>\n<p>The survey provides a panorama of industry practices on an international scale, based on an analysis of 112 companies and 7 federations, with a particular focus on the fashion, leather goods, jewelry, watchmaking and fur sectors.<\/p>\n<p><strong>From ethics to ethical competence: a panorama of practices  <\/strong><\/p>\n<p>&#8220;<em>Preserving the environment, corporate social responsibility and, more broadly, ethics and sustainability are now strategic priorities in the luxury goods industry<\/em>. <em>As<\/em> <strong>Isabelle Massa, Mazars Partner,<\/strong> points out, &#8221; <em>luxury brands are currently working on the design of ecological leather free from all forms of animal cruelty.<\/em><\/p>\n<p><em>It<\/em> &#8216;s <em>far from just a question of image,<\/em> &#8221; says <strong>Fabien Seraidarian, Senior Manager at Mazars <\/strong>, <em>&#8220;players are now faced with the demands of new generations of consumers, the Millenials, as well as the problems of maintaining supply.<\/em>  <\/p>\n<ul>\n<li><strong>New materials for sustainable luxury<\/strong><\/li>\n<\/ul>\n<p>The luxury goods industry consumes scarce resources and seeks to preserve their reproduction or find alternative, innovative sources. Every year, for example, the industry uses the fur of 56 million animals. While traditional materials such as leather, fur, agricultural fibers, precious stones and metals remain the essence of luxury, the industry is evolving and giving increasing space to three major new practices: recycled materials, the production of organic and biodegradable materials, and the creation of new materials, notably synthetics.  <\/p>\n<ul>\n<li><strong>The territorial roots of luxury brands<\/strong><\/li>\n<\/ul>\n<p>The presence of brands in their territories continues to define their identity and is often the cradle of their know-how. They have developed ecosystems there, and for the past twenty years have been committed to limiting negative externalities on their territories. Their aim is twofold: to preserve the region in line with their stated values (notably by controlling water, pollutant discharges and emissions, and other carbon emissions), and to create value through the use of resources, local craftsmen and investment in the local economy.  <\/p>\n<ul>\n<li><strong>Exemplary working conditions and the preservation of know-how<\/strong><\/li>\n<\/ul>\n<p>Attention to working conditions, job enhancement and training is paramount. The way in which these issues are taken into account is highly territorial: while the emphasis is on wages and the development of populations and territories in developing countries, in developed countries there is more of a desire to enhance the value of territories and communities through the preservation of local know-how and the fight against discrimination. <\/p>\n<ul>\n<li><strong>New consumer demands<\/strong><\/li>\n<\/ul>\n<p>New generations of consumers demand traceability and transparency on product quality, longevity and manufacturing. They tend to prefer objects whose added value goes beyond the simple brand logo. The luxury goods industry is gradually moving from a product-centric logic to a world in which operational excellence and a service rethought around omnichannel distribution are the order of the day.  <\/p>\n<p><em>&#8220;Ethics and value creation are closely linked. The practices identified now concern all activities upstream and downstream of the chain. We are seeing the emergence of 3 ecosystems: mid-sized players adapting to new standards, groups and brands making ethics a strategic orientation, and pure players seeking to reinvent the codes of luxury with new practices,&#8221; <\/em>comments <strong>Isabelle Massa<\/strong>.<\/p>\n<p>For further details and to view the full study, click <a href=\"https:\/\/www.mazars.fr\/Accueil\/News\/Publications\/Enquetes-et-Etudes\/Vers-un-nouveau-luxe-ethique-et-creation-de-valeur\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Luxury: ethical activism sweeps the industry Mazars study &#8211; Towards a new luxury: Ethics and value creation Mazars, the international audit and consulting group, unveils its latest study on&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1016927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,52709],"tags":[30184,69283,72675],"class_list":["post-2039951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-thefashion","tag-luxury-en","tag-mazars","tag-mazars-luxury-survey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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