{"id":2039819,"date":"2015-02-26T18:48:17","date_gmt":"2015-02-26T17:48:17","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/02\/26\/say-si-to-giorgio-armani\/"},"modified":"2026-05-01T22:33:51","modified_gmt":"2026-05-01T20:33:51","slug":"say-si-to-giorgio-armani","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/","title":{"rendered":"Say SI to Giorgio Armani"},"content":{"rendered":"<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"size-medium wp-image-129952 aligncenter lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_-300x57.png\" alt=\"Untitled.pngsi\" width=\"300\" height=\"57\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_-300x57.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_-290x55.png 290w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_.png 395w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/57;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>After the success of the previous &#8220;Si&#8221; campaign, represented by Cate Blanchett, Giorgio Armani is back with &#8220;Si Eau de Toilette&#8221;.<\/p>\n<p>In a veritable hymn to life, the woman reveals herself, dares and expresses the courage to say &#8220;If&#8221; through a fresh, sparkling fragrance.<br \/>\nThis is what the new Armani film illustrates, featuring 5 women whose destiny depends solely on their courage.<\/p>\n<p>Love, emotion, destiny, courage and self-confidence. These are the values of the eau de Toilette, which uses the hashtag #SaySI to encourage consumers to interact with each other and share their views. <\/p>\n<p>Broadcast exclusively in digital format, the film directed by Carlotta Manaigo is only available on Youtube. You too can have the courage to say IF : <\/p>\n<p>&nbsp;<\/p>\n<p>[youtube http:=&#8221;&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; After the success of the previous &#8220;Si&#8221; campaign, represented by Cate Blanchett, Giorgio Armani is back with &#8220;Si Eau de Toilette&#8221;. In a veritable hymn to life, the woman&hellip;<\/p>\n","protected":false},"author":152,"featured_media":777294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[72547,72546,54069,72542,69122,54347,30352,30357,30986,72544,53351,72545,72543,60920,66873],"class_list":["post-2039819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-saysi","tag-carlotta-manaigo","tag-cate-blanchett-2","tag-courage","tag-eau-de-toilette","tag-emotion","tag-fragrance-en","tag-fragrance-en-2","tag-giorgio-armani-en","tag-intended-for","tag-love","tag-self-confidence","tag-si","tag-women-2","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Say SI to Giorgio Armani - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Teva Lacheb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/\"},\"author\":{\"name\":\"Teva Lacheb\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/d10516092ca03a529c05469fa2240a94\"},\"headline\":\"Say SI to Giorgio Armani\",\"datePublished\":\"2015-02-26T17:48:17+00:00\",\"dateModified\":\"2026-05-01T20:33:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/\"},\"wordCount\":127,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/hqdefault4.jpg\",\"keywords\":[\"#SaySI\",\"Carlotta Manaigo\",\"Cate Blanchett\",\"courage\",\"eau de toilette\",\"Emotion\",\"fragrance\",\"fragrance\",\"Giorgio Armani\",\"intended for\",\"love\",\"self-confidence\",\"SI\",\"women\",\"Youtube\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/\",\"name\":\"Say SI to Giorgio Armani - Luxsure\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/hqdefault4.jpg\",\"datePublished\":\"2015-02-26T17:48:17+00:00\",\"dateModified\":\"2026-05-01T20:33:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/hqdefault4.jpg\",\"contentUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/hqdefault4.jpg\",\"width\":480,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/26\\\/say-si-to-giorgio-armani\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.luxsure.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Say SI to Giorgio Armani\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"name\":\"Luxsure\",\"description\":\"UNE CERTAINE VISION DU LUXE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.luxsure.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\",\"name\":\"Luxsure\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"width\":551,\"height\":400,\"caption\":\"Luxsure\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/d10516092ca03a529c05469fa2240a94\",\"name\":\"Teva Lacheb\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/012179d595f029b85ccbca501087ecb668cd6c161e1f86ffd564d6eeda9e1a6b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/012179d595f029b85ccbca501087ecb668cd6c161e1f86ffd564d6eeda9e1a6b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/012179d595f029b85ccbca501087ecb668cd6c161e1f86ffd564d6eeda9e1a6b?s=96&d=mm&r=g\",\"caption\":\"Teva Lacheb\"},\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/author\\\/teva-lacheb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Say SI to Giorgio Armani - Luxsure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/","twitter_misc":{"Written by":"Teva Lacheb","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/#article","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/"},"author":{"name":"Teva Lacheb","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/d10516092ca03a529c05469fa2240a94"},"headline":"Say SI to Giorgio Armani","datePublished":"2015-02-26T17:48:17+00:00","dateModified":"2026-05-01T20:33:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/"},"wordCount":127,"publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/hqdefault4.jpg","keywords":["#SaySI","Carlotta Manaigo","Cate Blanchett","courage","eau de toilette","Emotion","fragrance","fragrance","Giorgio Armani","intended for","love","self-confidence","SI","women","Youtube"],"articleSection":["Beauty and perfumes"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/","url":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/","name":"Say SI to Giorgio Armani - Luxsure","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/#primaryimage"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/hqdefault4.jpg","datePublished":"2015-02-26T17:48:17+00:00","dateModified":"2026-05-01T20:33:51+00:00","breadcrumb":{"@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/#primaryimage","url":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/hqdefault4.jpg","contentUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/hqdefault4.jpg","width":480,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.luxsure.fr\/"},{"@type":"ListItem","position":2,"name":"Say SI to Giorgio Armani"}]},{"@type":"WebSite","@id":"https:\/\/www.luxsure.fr\/#website","url":"https:\/\/www.luxsure.fr\/","name":"Luxsure","description":"UNE CERTAINE VISION DU LUXE","publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.luxsure.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.luxsure.fr\/#organization","name":"Luxsure","url":"https:\/\/www.luxsure.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","width":551,"height":400,"caption":"Luxsure"},"image":{"@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/d10516092ca03a529c05469fa2240a94","name":"Teva Lacheb","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/012179d595f029b85ccbca501087ecb668cd6c161e1f86ffd564d6eeda9e1a6b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/012179d595f029b85ccbca501087ecb668cd6c161e1f86ffd564d6eeda9e1a6b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/012179d595f029b85ccbca501087ecb668cd6c161e1f86ffd564d6eeda9e1a6b?s=96&d=mm&r=g","caption":"Teva Lacheb"},"url":"https:\/\/www.luxsure.fr\/en\/author\/teva-lacheb\/"}]}},"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2039819"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/777294"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2039819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2039819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2039819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}