{"id":2039819,"date":"2015-02-26T18:48:17","date_gmt":"2015-02-26T17:48:17","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/02\/26\/say-si-to-giorgio-armani\/"},"modified":"2026-05-01T22:33:51","modified_gmt":"2026-05-01T20:33:51","slug":"say-si-to-giorgio-armani","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/02\/26\/say-si-to-giorgio-armani\/","title":{"rendered":"Say SI to Giorgio Armani"},"content":{"rendered":"<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\" size-medium wp-image-129952 aligncenter\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_-300x57.png\" alt=\"Untitled.pngsi\" width=\"300\" height=\"57\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_-300x57.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_-290x55.png 290w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/Sans-titre.pngsi_.png 395w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>After the success of the previous &#8220;Si&#8221; campaign, represented by Cate Blanchett, Giorgio Armani is back with &#8220;Si Eau de Toilette&#8221;.<\/p>\n<p>In a veritable hymn to life, the woman reveals herself, dares and expresses the courage to say &#8220;If&#8221; through a fresh, sparkling fragrance.<br \/>\nThis is what the new Armani film illustrates, featuring 5 women whose destiny depends solely on their courage.<\/p>\n<p>Love, emotion, destiny, courage and self-confidence. These are the values of the eau de Toilette, which uses the hashtag #SaySI to encourage consumers to interact with each other and share their views. <\/p>\n<p>Broadcast exclusively in digital format, the film directed by Carlotta Manaigo is only available on Youtube. You too can have the courage to say IF : <\/p>\n<p>&nbsp;<\/p>\n<p>[youtube http:=&#8221;&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; After the success of the previous &#8220;Si&#8221; campaign, represented by Cate Blanchett, Giorgio Armani is back with &#8220;Si Eau de Toilette&#8221;. In a veritable hymn to life, the woman&hellip;<\/p>\n","protected":false},"author":152,"featured_media":777294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[72547,72546,54069,72542,69122,54347,30352,30357,30986,72544,53351,72545,72543,60920,66873],"class_list":["post-2039819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-saysi","tag-carlotta-manaigo","tag-cate-blanchett-2","tag-courage","tag-eau-de-toilette","tag-emotion","tag-fragrance-en","tag-fragrance-en-2","tag-giorgio-armani-en","tag-intended-for","tag-love","tag-self-confidence","tag-si","tag-women-2","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2039819"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/777294"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2039819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2039819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2039819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}