{"id":2039711,"date":"2017-10-22T10:35:48","date_gmt":"2017-10-22T08:35:48","guid":{"rendered":"https:\/\/www.luxsure.fr\/2017\/10\/22\/6-key-female-influencers-join-forces-with-the-loreal-foundation-to-promote-science-among-young-girls\/"},"modified":"2026-05-01T22:13:25","modified_gmt":"2026-05-01T20:13:25","slug":"6-key-female-influencers-join-forces-with-the-loreal-foundation-to-promote-science-among-young-girls","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2017\/10\/22\/6-key-female-influencers-join-forces-with-the-loreal-foundation-to-promote-science-among-young-girls\/","title":{"rendered":"6 KEY FEMALE INFLUENCERS JOIN FORCES WITH THE L&#8217;OREAL FOUNDATION TO PROMOTE SCIENCE AMONG YOUNG GIRLS"},"content":{"rendered":"<p>On October 12, 2017, the L&#8217;Or\u00e9al Foundation launched &#8220;#NowYouKnow&#8221;, a communication campaign aimed at middle and high school girls to support them in their career choices and help them envisage science as a future horizon. Indeed, while 49% of high school science classes are made up of girls, only 28% of researchers are women (source: UNESCO Report on Science Towards 2030, 2015).   <\/p>\n<p>The idea? To challenge prejudices by demonstrating that science can be conjugated in the feminine form and that it is everywhere, even in fields that might seem unsuspected.   <\/p>\n<p>The concept? A web-series featuring original pairings of 6 young scientists and 6 female influencers, each of whom is a trendsetter in their own field (Lola Dubini, MissJirachi&#8230;).<\/p>\n<p>Each influencer will unveil the video to her community, which will be posted on the L&#8217;Or\u00e9al Foundation Youtube channel.<br \/>\nThe first video, published yesterday by Lola Dubini, reveals the encounter between two music enthusiasts. Every day, Jimena combines music and science, developing music analysis algorithms for a streaming platform.<br \/>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8Og1gPQkla8\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>This groundbreaking digital device is part of the Pour les Filles et la Science program, launched in 2014 by the L&#8217;Or\u00e9al Foundation, in partnership with the French Ministry of Education.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On October 12, 2017, the L&#8217;Or\u00e9al Foundation launched &#8220;#NowYouKnow&#8221;, a communication campaign aimed at middle and high school girls to support them in their career choices and help them envisage&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1062088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114,30094],"tags":[72422,72421],"class_list":["post-2039711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","category-culture-en","tag-nowyouknow","tag-loreal-2"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2039711"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1062088"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2039711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2039711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2039711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}