{"id":2039606,"date":"2017-05-18T16:12:22","date_gmt":"2017-05-18T14:12:22","guid":{"rendered":"https:\/\/www.luxsure.fr\/2017\/05\/18\/reard-a-beach-story-as-modern-as-ever\/"},"modified":"2026-05-01T21:50:34","modified_gmt":"2026-05-01T19:50:34","slug":"reard-a-beach-story-as-modern-as-ever","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2017\/05\/18\/reard-a-beach-story-as-modern-as-ever\/","title":{"rendered":"R\u00e9ard: A beach story as modern as ever"},"content":{"rendered":"<p style=\"text-align: center\"><span style=\"color: #262626\"><span style=\"font-family: Lato-Light\"><span style=\"font-size: large\">Pixelated grains between the loins, hair swept by salty waves from another era. After a 30-year absence, R\u00e9ard is back in a big way with hyper-connected Parisian ambassadors: Louise Follain and Lila Cardona. A bit like the &#8220;Micheline Bernardini&#8221; of our time, except that they no longer wave feathers and sequins to make themselves heard. Their natural chic is enough. It attracts the curious and amazes the &#8221;      <\/span><\/span><\/span><span style=\"color: #262626\"><span style=\"font-family: Lato-LightItalic, cursive\"><span style=\"font-size: large\"><i>gatekeeper<\/i><\/span><\/span><\/span><span style=\"color: #262626\"><span style=\"font-family: Lato-Light\"><span style=\"font-size: large\">  of fashion&#8221;, like this new R\u00e9ard collection. Summer is here, summer is here. You can hear it in the laughter, feel it on the terraces: you can catch your breath, all in a style that won&#8217;t tarnish under summer&#8217;s golden rays.  <\/span><\/span><\/span><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"alignnone size-large wp-image-208101 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/bg-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/bg-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/bg-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/bg-768x432.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/bg-600x338.jpg 600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<hr \/>\n<h3><span style=\"color: #262626\"><span style=\"font-family: Oswald-Regular\"><span style=\"font-size: x-large\">Forever iconic<\/span><\/span><\/span><\/h3>\n<p><span style=\"color: #262626\"><br \/>\n  <span style=\"font-family: Lato-Light\"><br \/>\n    <span style=\"font-size: large\">Dalida no longer hums <\/span><br \/>\n  <\/span><br \/>\n<\/span><span style=\"color: #262626\"><br \/>\n  <span style=\"font-family: Lato-LightItalic, cursive\"><br \/>\n    <span style=\"font-size: large\"><br \/>\n      <i>Itsy Bitsy Teeny Weeny Bikini, <\/i><br \/>\n    <\/span><br \/>\n  <\/span><br \/>\n<\/span><span style=\"color: #262626\"><br \/>\n  <span style=\"font-family: Lato-Light\"><br \/>\n    <span style=\"font-size: large\">Brigitte no longer leaves <\/span><br \/>\n  <\/span><br \/>\n<\/span><span style=\"color: #262626\"><br \/>\n  <span style=\"font-family: Lato-LightItalic, cursive\"><br \/>\n    <span style=\"font-size: large\"><br \/>\n      <i>Madrague, and James Bond <\/i><br \/>\n    <\/span><br \/>\n  <\/span><br \/>\n<\/span> <span style=\"color: #262626\"><span style=\"font-family: Lato-Light\"><span style=\"font-size: large\">is done contemplating Ursula escaping from the waves. Yet the Bikini is still with us. Like a boomerang, it returns every summer to the edges of swimming pools and beaches without anyone asking questions. Where does the name come from? Where does it come from, this stranger who, in the 60s, slowly crept into our lives? Bikini is a man. Louis R\u00e9ard was an automotive engineer, but above all a guarantor of female emancipation. After the war, he began managing his mother&#8217;s lingerie boutique. He learns and shapes his know-how and introduces his bikini &#8220;smaller than the smallest swimsuit in the world&#8221;, a direct competitor to fashion designer Jacques Heim&#8217;s &#8220;Atome&#8221;. This is the bikini that will go down in history. That moment of explosion at the Molitor swimming pool in 1946, the repercussions of which enabled women to boldly defy the bans and remarks of European beaches.          <\/span><\/span><\/span><\/p>\n<h3><span style=\"color: #262626\"><span style=\"font-family: Oswald-Regular\"><span style=\"font-size: x-large\">Revolutionary simplicity<\/span><\/span><\/span><\/h3>\n<p><span style=\"color: #262626\"><span style=\"font-family: Lato-Light\"><span style=\"font-size: large\">New, unprecedented: the key words in fashion. Collections may change, but the major fashion houses remain true to their unique DNA. At R\u00e9ard, priority is given to cuts that respect feminine curves. Swimsuits that sublimate, and whose sophisticated details stand out from the rest. Classic palettes, sober cuts: that&#8217;s the audacity of the new R\u00e9ard collection. In 2017, women&#8217;s bodies were emancipated, exposed and even over-exposed. Reclaimed and put back on the market, the result is ads where the paper pages merge with shameless skin. The bikini was the revolution of 1946. R\u00e9ard is innovation. A rule that translates into a collection where audacity is not in an explosion of colors, cut-outs and added rhinestones. No, the strength of this collection lies in offering a second skin with seamless pieces. Haute-couture. For &#8221; <i>so little fabric&#8221; <\/i> you might think&#8230; That&#8217;s luxury and respect for women.            <\/span><\/span><\/span><\/p>\n<h3><span style=\"color: #262626\"><span style=\"font-family: Oswald-Regular\"><span style=\"font-size: x-large\">The new guard of &#8220;Parisian naturalness<\/span><\/span><\/span><\/h3>\n<p><span style=\"color: #262626\"><span style=\"font-family: Lato-Light\"><span style=\"font-size: large\">Micheline Bernardini&#8217;s shadow continues to wander lightly. Today, the pace is quickening, and the days are passing without the sun having had time to beat down on our skin. Yet on social networks, gangs of girls are bubbling over with inventiveness and radiance. They tell us about their daily lives and what drives them in simple words. Authentic: no need to deploy a whole bunch of superfluous gadgets&#8230; In R\u00e9ard she promises us a scorching summer. A hot summer of audacity&#8230;     <\/span><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208106 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99%C3%A9cran-2017-05-14-%C3%A0-17.06.15.png\" alt=\"\" width=\"422\" height=\"526\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 422px; --smush-placeholder-aspect-ratio: 422\/526;\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-208105 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99%C3%A9cran-2017-05-14-%C3%A0-17.05.49.png\" alt=\"\" width=\"418\" height=\"526\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 418px; --smush-placeholder-aspect-ratio: 418\/526;\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-208104 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99%C3%A9cran-2017-05-14-%C3%A0-17.05.15.png\" alt=\"\" width=\"420\" height=\"525\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 420px; --smush-placeholder-aspect-ratio: 420\/525;\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-208103 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99%C3%A9cran-2017-05-14-%C3%A0-17.04.58.png\" alt=\"\" width=\"420\" height=\"526\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 420px; --smush-placeholder-aspect-ratio: 420\/526;\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-208102 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99%C3%A9cran-2017-05-14-%C3%A0-17.04.21.png\" alt=\"\" width=\"419\" height=\"529\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 419px; --smush-placeholder-aspect-ratio: 419\/529;\" \/> <img decoding=\"async\" class=\"alignnone size-large wp-image-208099 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/49ccc5b0-72ef-41c0-a535-865399c6351d-682x1024.jpg\" alt=\"\" width=\"682\" height=\"1024\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/49ccc5b0-72ef-41c0-a535-865399c6351d-682x1024.jpg 682w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/49ccc5b0-72ef-41c0-a535-865399c6351d-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/49ccc5b0-72ef-41c0-a535-865399c6351d-768x1152.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/49ccc5b0-72ef-41c0-a535-865399c6351d-600x900.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/49ccc5b0-72ef-41c0-a535-865399c6351d.jpg 1181w\" data-sizes=\"(max-width: 682px) 100vw, 682px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 682px; --smush-placeholder-aspect-ratio: 682\/1024;\" \/> <img decoding=\"async\" class=\"alignnone size-large wp-image-208100 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/419f2e92-4cae-47ec-b656-7234a1904dd6-682x1024.jpg\" alt=\"\" width=\"682\" height=\"1024\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/419f2e92-4cae-47ec-b656-7234a1904dd6.jpg 682w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/419f2e92-4cae-47ec-b656-7234a1904dd6-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2017\/05\/419f2e92-4cae-47ec-b656-7234a1904dd6-600x901.jpg 600w\" data-sizes=\"(max-width: 682px) 100vw, 682px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 682px; --smush-placeholder-aspect-ratio: 682\/1024;\" \/><\/p>\n<p><span style=\"color: #262626\">   <span style=\"font-family: Lato-Light\"><span style=\"font-size: large\">Exclusively at Colette and on <a href=\"http:\/\/www.reard.com\"> http:\/\/www.reard.com<\/a><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><a href=\"https:\/\/www.instagram.com\/reardofficial\/\"><span style=\"color: #1a1a1a\"><span style=\"font-family: 'Times New Roman', serif\"><span style=\"font-size: medium\">https:\/\/www.instagram.com\/reardofficial\/<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pixelated grains between the loins, hair swept by salty waves from another era. After a 30-year absence, R\u00e9ard is back in a big way with hyper-connected Parisian ambassadors: Louise Follain&hellip;<\/p>\n","protected":false},"author":165,"featured_media":997327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[70679,55587,72272,72271,54653,72268,30317,72265,53817],"class_list":["post-2039606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-bikini","tag-brigitte-bardot","tag-dessalages-communication","tag-louis-reard","tag-made-to-measure","tag-reard","tag-summer-en","tag-swimwear-2","tag-vintage-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9ard: A beach story as modern as ever - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2017\/05\/18\/reard-a-beach-story-as-modern-as-ever\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manon Renault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/05\\\/18\\\/reard-a-beach-story-as-modern-as-ever\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/05\\\/18\\\/reard-a-beach-story-as-modern-as-ever\\\/\"},\"author\":{\"name\":\"Manon Renault\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/1e93b27d425d5afc157cd8452ca61da8\"},\"headline\":\"R\u00e9ard: A beach story as modern as ever\",\"datePublished\":\"2017-05-18T14:12:22+00:00\",\"dateModified\":\"2026-05-01T19:50:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/05\\\/18\\\/reard-a-beach-story-as-modern-as-ever\\\/\"},\"wordCount\":544,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/05\\\/18\\\/reard-a-beach-story-as-modern-as-ever\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/bg.jpg\",\"keywords\":[\"bikini\",\"Brigitte BARDOT\",\"Dessalages Communication\",\"Louis R\u00e9ard\",\"made to measure\",\"R\u00e9ard\",\"Summer\",\"swimwear\",\"vintage\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/05\\\/18\\\/reard-a-beach-story-as-modern-as-ever\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2017\\\/05\\\/18\\\/reard-a-beach-story-as-modern-as-ever\\\/\",\"name\":\"R\u00e9ard: A beach story as modern as ever - 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