{"id":2039573,"date":"2014-04-01T21:41:45","date_gmt":"2014-04-01T19:41:45","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/04\/01\/azzaro-masculine-seduction\/"},"modified":"2026-05-01T21:38:57","modified_gmt":"2026-05-01T19:38:57","slug":"azzaro-masculine-seduction","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/04\/01\/azzaro-masculine-seduction\/","title":{"rendered":"Azzaro, masculine seduction"},"content":{"rendered":"<p>Azzaro is an iconic brand that has instilled a sensual temperament into its DNA.<br \/>\n&#8220;It&#8217;s important to seduce. For me, perfume is an indispensable weapon of seduction, and I couldn&#8217;t do without it&#8230;&#8221; Loris Azzaro<br \/>\nAzzaro Pour Homme, has established itself as a must-have fragrance, embodying masculine seduction year after year.<br \/>\nThis racy fragrance, with its fresh, powerful trail, blends natural sensuality and instinctive elegance. Its emblematic &#8220;woody aromatic fern&#8221; signature offers men a timelessly charismatic seduction.<br \/>\nNow a classic in men&#8217;s fragrances, it is one of the best-selling men&#8217;s fragrances in Europe and Latin America, and the market leader in Brazil.<br \/>\nMainly embodied, since its launch, by &#8220;men who love women who love men&#8221;, the image of Azzaro Pour Homme today unveils its new face with a new icon: Ian Somerhalder, who becomes the Azzaro Pour Homme man.<br \/>\n&#8220;I love the idea that Azzaro Pour Homme fragrance has literally gone around the world seducing women.&#8221; Ian Somerhalder<br \/>\nNatural elegance, charismatic beauty, devastating charm and bewitching eyes, Ian Somerhalder fits naturally into the DNA of Azzaro Pour Homme. <\/p>\n<p>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2039573 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/img_0280-2-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/IMG_0280-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/img_8414-2-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/IMG_8414-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/img_8906-2-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/IMG_8906-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/img_9121-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/IMG_9121-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/img_9236-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/IMG_9236-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/img_9622-2-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/IMG_9622-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/img_9769-2-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/IMG_9769-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/img_0264-5-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/IMG_0264-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\nAzzaro fragrances have chosen the American actor and producer to embody, from March 2014, the new face of the legendary perfume. His seductive instincts have already struck a chord with millions of fans around the world, and are nurtured by his starring role in &#8220;The Vampire Diaries&#8221;, the internationally acclaimed TV series. Ian Somerhalder takes on the role of a handsome &#8220;vampire-man&#8221; who finds fulfillment through his thirst for seduction.<br \/>\n&#8220;The role of a fragrance is fundamental for me. When I smell a woman&#8217;s perfume, it triggers a whole range of emotions in me, a particular energy.&#8221; &#8220;In my opinion, when a man perfumes himself, he knows instinctively that this gesture is above all intended for other people. The intention to seduce is always there.&#8221; Ian Somerhalder <\/p>\n<p>For Loris Azzaro, &#8220;To create a fragrance is to create an atmosphere, to begin a sentence that everyone will pursue in their own way&#8221;. The Azzaro Pour Homme saga continues, and today opens a decisive chapter in its history. <\/p>\n<p>For the first time, the Azzaro Pour Homme communication is available in film form. The film was shot in a sumptuous Italian villa on the shores of Lake Como, staging a story of &#8220;modern seduction&#8221; between a man and a woman: that of the Azzaro couple.<br \/>\nThe duo fascinate with their sense of glamour, their playful and seductive instincts, and the intensity of their gaze&#8230; a certain amorous tension opens a new chapter in the saga of Azzaro Pour Homme.<br \/>\nIan Somerhalder&#8217;s unsettling gaze embodies the new Azzaro Pour Homme man with spontaneity and clarity. With charismatic good looks, virile elegance and just the right amount of self-confidence, he personifies the modern seducer, with ease and naturalness.<br \/>\nTo embody the Azzaro woman at his side: Brazilian model Ana Beatriz Barros enters the scene, dazzling and sensual in her Azzaro dress. Charming, troubled, she blazes with grace and delicacy. A film that draws us into a game where seduction and desire intertwine.<br \/>\nHere are some exclusive behind-the-scenes images from the shoot.    <\/p>\n<p>&#8220;The idea for the script seduced me from the very first reading. The plot develops spectacularly and unexpectedly, with an irresistible sense of humor. It&#8217;s sexy and passionate, very cinematic. Ian has a presence and a phlegm that takes this film to another level. He&#8217;s truly a unique actor.&#8221;<br \/>\n&#8220;How can I define my style? With one word: epic!&#8221; Jonas Akerlund<br \/>\nThe spot is by Jonas Akerlund.<br \/>\n&#8220;They&#8217;re a magnetic couple. A handsome, virile man, seductive, strong and protective; she&#8217;s a mischievous, elegant and splendid woman. Each bringing boldness, sensuality to nurture and celebrate love, the couple.&#8221; &#8220;A photo is successful for me when it touches me and projects me into another reality. It must tell or illustrate a unique story, one that literature, painting or music cannot convey. This story, in which we believe, has a singular relationship with reality and questions our own. David Bellem\u00e8re  <\/p>\n<p>The Azzaro Pour Homme bottle is now refillable and has a new look.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/APH_range_Compo2.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-large wp-image-100368 lazyload\" alt=\"APH_range_Compo2\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/APH_range_Compo2-737x1024.jpg\" width=\"650\" height=\"903\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/APH_range_Compo2-737x1024.jpg 737w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/APH_range_Compo2-216x300.jpg 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/APH_range_Compo2-600x833.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/04\/APH_range_Compo2-39x55.jpg 39w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/903;\" \/><\/a>Firmly anchored in its time, the Azzaro Pour Homme bottle is now refillable and in line with the values of the Clarins group.<br \/>\nHarmony, precision and elegant sobriety&#8230; More attractive, the pure glass bottle with its masculine, contemporary and timeless lines becomes octagonal: by adding an extra side facet and a new slender line, it is more identifiable, while remaining perfectly recognizable at first glance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azzaro is an iconic brand that has instilled a sensual temperament into its DNA. &#8220;It&#8217;s important to seduce. For me, perfume is an indispensable weapon of seduction, and I couldn&#8217;t&hellip;<\/p>\n","protected":false},"author":2,"featured_media":697494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[57236,72220],"class_list":["post-2039573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-azzaro","tag-azzaro-pour-homme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Azzaro, masculine seduction - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2014\/04\/01\/azzaro-masculine-seduction\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/04\\\/01\\\/azzaro-masculine-seduction\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/04\\\/01\\\/azzaro-masculine-seduction\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Azzaro, masculine seduction\",\"datePublished\":\"2014-04-01T19:41:45+00:00\",\"dateModified\":\"2026-05-01T19:38:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/04\\\/01\\\/azzaro-masculine-seduction\\\/\"},\"wordCount\":754,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/04\\\/01\\\/azzaro-masculine-seduction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/IMG_9622.jpg\",\"keywords\":[\"Azzaro\",\"Azzaro Pour Homme\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/04\\\/01\\\/azzaro-masculine-seduction\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/04\\\/01\\\/azzaro-masculine-seduction\\\/\",\"name\":\"Azzaro, masculine seduction - 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