{"id":2039506,"date":"2016-08-23T18:08:04","date_gmt":"2016-08-23T16:08:04","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/08\/23\/my-burberry-black-the-campaign\/"},"modified":"2026-05-01T21:26:32","modified_gmt":"2026-05-01T19:26:32","slug":"my-burberry-black-the-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/08\/23\/my-burberry-black-the-campaign\/","title":{"rendered":"My Burberry Black, the Campaign"},"content":{"rendered":"<p>Burberry unveils <strong>&#8220;<\/strong> <strong>My Burberry Black&#8221;,<\/strong> its new fragrance for women, inspired by the heritage of the black trench coat. To mark the occasion, Burberry introduces its first Snapchat filter and launches a campaign with English actress Lily James. <\/p>\n<p>The campaign was shot by Mario Testino under the creative direction of Christopher Bailey, Burberry&#8217;s Creative Director.<\/p>\n<p><strong>THE CAMPAIGN<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-187934\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_CAMPAIGN_01B_INTERNATIONAL_CROPPED_RGB.jpg\" alt=\"2016_MY_BURBERRY_BLACK_CAMPAIGN_01B_INTERNATIONAL_CROPPED_RGB\" width=\"3543\" height=\"2303\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_CAMPAIGN_01B_INTERNATIONAL_CROPPED_RGB.jpg 3543w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_CAMPAIGN_01B_INTERNATIONAL_CROPPED_RGB-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_CAMPAIGN_01B_INTERNATIONAL_CROPPED_RGB-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_CAMPAIGN_01B_INTERNATIONAL_CROPPED_RGB-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_CAMPAIGN_01B_INTERNATIONAL_CROPPED_RGB-600x390.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_CAMPAIGN_01B_INTERNATIONAL_CROPPED_RGB-833x540.jpg 833w\" sizes=\"(max-width: 3543px) 100vw, 3543px\" \/><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/OTUZZk2X8II\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Created by Christopher Bailey, in collaboration with perfumer Francis Kurkdjian, the My Burberry Black bottles reflect the sensual elements of a Burberry trench coat on bare skin.<\/p>\n<p>The fragrance fuses the scent of jasmine blossom and peach nectar blended with vanilla and candied rose. The signature rose note at the heart of My Burberry gives a sweet, inviting candied twist, while a rich amber patchouli note rounds out the fragrance for a deep, captivating finish. <\/p>\n<p>My Burberry Black is bottled in an amber-colored bottle, whose overall design reflects the details of Burberry&#8217;s black Heritage trench coat. A dark horn cap evokes the distinctive buttons and a hand-tied English gabardine bow &#8211; made in Castleford, Yorkshire &#8211; pays homage to the weather-resistant fabric invented by Thomas Burberry over 100 years ago.<br \/>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2039506 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_my_burberry_black_bts_pr_exclusive_rgb_cropped_04-2\/'><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_04-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_04-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_04-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_04-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_04-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_my_burberry_black_bts_pr_exclusive_rgb_cropped_03-2\/'><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_03-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_03-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_03-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_03-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_03-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_my_burberry_black_bts_pr_exclusive_rgb_cropped_02-2\/'><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_02-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_02-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_02-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_02-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_02-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_my_burberry_black_bts_pr_exclusive_rgb_cropped_01-2\/'><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_01-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_01-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_01-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_01-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_MY_BURBERRY_BLACK_BTS_PR_EXCLUSIVE_RGB_CROPPED_01-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\nChristopher Bailey, Managing Director and Chief Creative Officer Burberry:<br \/>\n&#8220;I&#8217;m so pleased to have worked with the beautiful and brilliant Lily James on our new My Burberry campaign. I&#8217;ve admired her work for some time now and was overwhelmed by her wonderful charm and likeability when we first met, so it was a real pleasure to have the opportunity to collaborate on this shoot together.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burberry unveils &#8220; My Burberry Black&#8221;, its new fragrance for women, inspired by the heritage of the black trench coat. To mark the occasion, Burberry introduces its first Snapchat filter&hellip;<\/p>\n","protected":false},"author":2,"featured_media":938840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[53082,66124,72130,55476,72131],"class_list":["post-2039506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-christopher-bailey","tag-francis-kurkdjian","tag-lily-james","tag-mario-testino","tag-my-burberry-black"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2039506"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/938840"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2039506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2039506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2039506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}