{"id":2039495,"date":"2016-08-17T16:45:19","date_gmt":"2016-08-17T14:45:19","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/08\/17\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\/"},"modified":"2026-05-01T21:21:19","modified_gmt":"2026-05-01T19:21:19","slug":"burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/08\/17\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\/","title":{"rendered":"Burberry teams up with Pinterest to create personalized makeup boards for its consumers."},"content":{"rendered":"<p>Burberry is undoubtedly one of the brands that best understands digital. Today, it&#8217;s innovating once again with Pinterest. This is the very first time that a beauty brand has created a bespoke experience for its consumers on Pinterest.  <\/p>\n<p>This partnership with Pinterest, which coincides with the launch of Burberry Cat Lashes mascara, leverages the Pinterest API to enable consumers to receive personalized content monogrammed according to their make-up preferences: inspirations, tutorials, beauty tips and product information.<\/p>\n<p>To promote this experience, Burberry and Sephora will offer dedicated joint posts on social networks as well as promotional Pinterest pins to invite consumers to connect via a short questionnaire. Based on the Pinterest API, the results of the questionnaire combined with users&#8217; initials will enable the creation of personalized Pinterest boards. <\/p>\n<p>HOW DOES IT WORK?<br \/>\n\uf0b7 To access the questionnaire click here:<a href=\"http:\/\/:%20http:\/\/catlashes.apps.burberry.com\/Sephora\"> http:\/\/catlashes.apps.burberry.com\/Sephora<\/a><br \/>\n\uf0b7 Indicate your make-up preferences in two steps<br \/>\n\uf0b7 Log in to your Pinterest account<br \/>\n\uf0b7 Discover your personalized Pinterest board<br \/>\n\uf0b7 For each pin, click to make the purchase directly on<a href=\"http:\/\/Sephora.com\" target=\"_blank\" rel=\"noopener\"> Sephora.com<\/a><\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2039495 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_01-2\/\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_02-2\/\"><img decoding=\"async\" width=\"666\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-666x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-666x1024.jpg 666w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-195x300.jpg 195w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-768x1182.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-600x923.jpg 600w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_03-2\/\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_03-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_03-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_03-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_03-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_03-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_04-2\/\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_05-2\/\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_06-2\/\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-1024x666.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-600x390.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>Burberry Cat Lashes will be available from August 22, 2016 on <a href=\"http:\/\/burberry.com\/\" target=\"_blank\" rel=\"noopener\">Burberry.com<\/a>, Burberry Beauty Box and selected points of sale (S\u00e9phora) at a unit price of 32 euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burberry is undoubtedly one of the brands that best understands digital. Today, it&#8217;s innovating once again with Pinterest. This is the very first time that a beauty brand has created&hellip;<\/p>\n","protected":false},"author":2,"featured_media":938379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[30429,72105,71128],"class_list":["post-2039495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-burberry-en","tag-burberry-cat-lashes","tag-pinterest"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2039495"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/938379"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2039495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2039495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2039495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}