{"id":2039495,"date":"2016-08-17T16:45:19","date_gmt":"2016-08-17T14:45:19","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/08\/17\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\/"},"modified":"2026-05-01T21:21:19","modified_gmt":"2026-05-01T19:21:19","slug":"burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/08\/17\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\/","title":{"rendered":"Burberry teams up with Pinterest to create personalized makeup boards for its consumers."},"content":{"rendered":"<p>Burberry is undoubtedly one of the brands that best understands digital. Today, it&#8217;s innovating once again with Pinterest. This is the very first time that a beauty brand has created a bespoke experience for its consumers on Pinterest.  <\/p>\n<p>This partnership with Pinterest, which coincides with the launch of Burberry Cat Lashes mascara, leverages the Pinterest API to enable consumers to receive personalized content monogrammed according to their make-up preferences: inspirations, tutorials, beauty tips and product information.<\/p>\n<p>To promote this experience, Burberry and Sephora will offer dedicated joint posts on social networks as well as promotional Pinterest pins to invite consumers to connect via a short questionnaire. Based on the Pinterest API, the results of the questionnaire combined with users&#8217; initials will enable the creation of personalized Pinterest boards. <\/p>\n<p>HOW DOES IT WORK?<br \/>\n\uf0b7 To access the questionnaire click here:<a href=\"http:\/\/:%20http:\/\/catlashes.apps.burberry.com\/Sephora\"> http:\/\/catlashes.apps.burberry.com\/Sephora<\/a><br \/>\n\uf0b7 Indicate your make-up preferences in two steps<br \/>\n\uf0b7 Log in to your Pinterest account<br \/>\n\uf0b7 Discover your personalized Pinterest board<br \/>\n\uf0b7 For each pin, click to make the purchase directly on<a href=\"http:\/\/Sephora.com\"> Sephora.com<\/a><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2039495 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_01-2\/'><img decoding=\"async\" width=\"1024\" height=\"666\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-1024x666.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_01-600x390.jpg 600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/666;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_02-2\/'><img decoding=\"async\" width=\"666\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-666x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-666x1024.jpg 666w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-195x300.jpg 195w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-768x1182.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_02-600x923.jpg 600w\" data-sizes=\"(max-width: 666px) 100vw, 666px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 666px; 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--smush-placeholder-aspect-ratio: 1024\/666;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_04-2\/'><img decoding=\"async\" width=\"1024\" height=\"666\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-1024x666.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_04-600x390.jpg 600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/666;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_05-2\/'><img decoding=\"async\" width=\"1024\" height=\"666\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-1024x666.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_05-600x390.jpg 600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/666;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2016_cat_lashes_creative_packshots_rgb_cropped_06-2\/'><img decoding=\"async\" width=\"1024\" height=\"666\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-1024x666.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-1024x666.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-300x195.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-768x499.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/2016_CAT_LASHES_CREATIVE_PACKSHOTS_RGB_CROPPED_06-600x390.jpg 600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/666;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>Burberry Cat Lashes will be available from August 22, 2016 on <a href=\"http:\/\/burberry.com\/\">Burberry.com<\/a>, Burberry Beauty Box and selected points of sale (S\u00e9phora) at a unit price of 32 euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burberry is undoubtedly one of the brands that best understands digital. Today, it&#8217;s innovating once again with Pinterest. This is the very first time that a beauty brand has created&hellip;<\/p>\n","protected":false},"author":2,"featured_media":938379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[30429,72105,71128],"class_list":["post-2039495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-burberry-en","tag-burberry-cat-lashes","tag-pinterest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burberry teams up with Pinterest to create personalized makeup boards for its consumers. - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/08\/17\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/17\\\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/17\\\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Burberry teams up with Pinterest to create personalized makeup boards for its consumers.\",\"datePublished\":\"2016-08-17T14:45:19+00:00\",\"dateModified\":\"2026-05-01T19:21:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/17\\\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\\\/\"},\"wordCount\":220,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/17\\\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Burberry-Cat-Lashes-Mascara-x-Pinterest-Asset.jpg\",\"keywords\":[\"Burberry\",\"Burberry Cat Lashes\",\"pinterest\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/17\\\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/17\\\/burberry-teams-up-with-pinterest-to-create-personalized-makeup-boards-for-its-consumers\\\/\",\"name\":\"Burberry teams up with Pinterest to create personalized makeup boards for its consumers. - 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