{"id":2039490,"date":"2016-08-28T11:01:47","date_gmt":"2016-08-28T09:01:47","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/08\/28\/leau-dissey-surprise-with-evidence\/"},"modified":"2026-05-01T21:18:55","modified_gmt":"2026-05-01T19:18:55","slug":"leau-dissey-surprise-with-evidence","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/08\/28\/leau-dissey-surprise-with-evidence\/","title":{"rendered":"L&#8217;Eau d&#8217;Issey, surprise with evidence."},"content":{"rendered":"<p>Issey Miyake explores all fields of creativity, provoking surprise with simplicity.<br \/>\nIn 1992, guided by his imagination and his vision of a sublimated nature, Issey Miyake created his first fragrance: &#8220;the most beautiful, purest fragrance in the world: the scent of water on a woman&#8217;s skin&#8221;.<br \/>\nL&#8217;Eau d&#8217;Issey is not a fragrance like the others: it first surprises, then charms with its familiar softness and obviousness. L&#8217;Eau d&#8217;Issey shakes things up with the essentials.<br \/>\nA cascade of emotions, clear, universal water, it opens with a breath of freshness, both aquatic and vegetal. A new way of writing nature. At the top, the wet scent of the eau de Rose and Cyclamen accord bursts into a shower of intoxicating freesia. Light, diffusive Peony and White Lily punctuate the beating of a spicy heart of Carnation. Then the floral heart clings to a base impregnated with precious woods, with unsettling accords of Musk and Osmanthus, echoing the warmth of Tuberose.<br \/>\nIt&#8217;s called &#8220;Eau&#8221; but it&#8217;s a perfume, concentrated, sensual, with a generous trail. Clear and transparent, its freshness is warm.<br \/>\nA gushing source of life, its absolutely simple bottle borders on the extreme refinement of a new luxury.<br \/>\nL&#8217;Eau d&#8217;Issey astonishes. Interesting. Attracts. Moves. Seduces. Fascinates.<br \/>\n<iframe data-src=\"http:\/\/presse.bpi-sa.com\/videolink\/?mid=150337521&amp;pid=4554&amp;wid=360&amp;hei=220&amp;video_type=vimeo\" width=\"390\" height=\"250\" frameborder=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\">If you can see this, your browser doesn&#8217;t understand IFRAME. However, we&#8217;ll still <a href=\"http:\/\/presse.bpi-sa.com\/leau-dissey-pure-suspendedmoment_fr\/\">link<\/a> you to the video. <\/iframe><\/p>\n<p><strong>L&#8217;Eau d&#8217;Issey Pure, at the source of L&#8217;Eau d&#8217;Issey.<\/strong><br \/>\nIn 2016, Issey Miyake breathes new life into L&#8217;Eau d&#8217;Issey and opens the second chapter of its history.<br \/>\nAt the source of L&#8217;Eau d&#8217;Issey, there is a drop, just a drop. Rare and precious.<br \/>\nAs the seasons pass ever more quickly, Issey Miyake recaptures its love of a nature that takes its time, its time, to set itself in motion, awakened by water.<br \/>\nA water that is born, and flows, peaceful.<br \/>\nPure water creates suspended moments, dreamlike interludes, moments of serenity and fulfillment, out of time.<br \/>\nThe purity of a drop of water on a woman&#8217;s skin.<br \/>\nTransparent yet profound, fluid yet enveloping, Eau d&#8217;Issey Pure is rich in contrasts.<br \/>\nEmbodied by the iodized breath of Maritima combined with Ambre Gris, Eau d&#8217;Issey Pure is anchored in a new aquatic history.<br \/>\nMaritima*, an exclusive IFF molecule, evokes clear, fresh waters, while Ambre Gris, with its mineral and animal inflections, brings sensuality and generosity to the fragrance.<br \/>\nAs if floating on the great saline expanse, a bouquet of flowers shines. Crystalline Lily of the Valley responds to the radiance of Orange Blossom. We dive into their delicate white trail.<br \/>\nThen come other, denser flowers. Essence of Rose Damascena, still gorged with the morning dew from which it was seized, carries opulent Jasmine with it in an intoxication of petals.<br \/>\nThe journey continues. In the background, an irresistible call rings out, that of Cashmeran*, all musky, woody vibrations.<br \/>\nPure and powerful, Eau d&#8217;Issey Pure touches distant shores at the touch of a drop.    <\/p>\n<p>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2039490 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/capture-decran-2016-08-11-a-11-04-32-2\/'><img decoding=\"async\" width=\"1024\" height=\"818\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.32-1024x818.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.32-1024x818.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.32-300x240.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.32-768x614.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.32-600x479.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.32.png 1543w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/818;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/capture-decran-2016-08-11-a-11-04-15-2\/'><img decoding=\"async\" width=\"1024\" height=\"821\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.15-1024x821.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.15-1024x821.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.15-300x241.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.15-768x616.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.15-600x481.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.15.png 1537w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; 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--smush-placeholder-aspect-ratio: 1024\/822;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/capture-decran-2016-08-11-a-11-03-52-2\/'><img decoding=\"async\" width=\"1024\" height=\"816\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.03.52-1024x816.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.03.52-1024x816.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.03.52-300x239.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.03.52-768x612.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.03.52-600x478.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/08\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.03.52.png 1557w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/816;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\n<strong>And the drop becomes the bottle<\/strong><br \/>\nA slender, conical and iconic silhouette, this is the signature of the famous L&#8217;Eau d&#8217;Issey glass bottle.<br \/>\nThe architecture of the L&#8217;Eau d&#8217;Issey Pure bottle borrows its main codes, its refinement, from the sobriety of the glass to the satin silver cap. With one exception: the crystalline bead that adorns its top has slipped to the bottom of the L&#8217;Eau d&#8217;Issey Pure bottle. This artistic choice was made by American designer Todd Bracher, who illustrates this return to basics with a poetic, unmannered touch.<br \/>\n&#8220;L&#8217;Eau d&#8217;Issey is everything that other fragrances are not. Eau d&#8217;Issey evokes a real simplicity and purity around this notion of water. For Eau d&#8217;Issey Pure, we captured the simplest image of water, which for me is that of a drop. The drop symbolizes the perfume and becomes the bottle&#8221; Todd Bracher<\/p>\n<p>L&#8217;Eau d&#8217;Issey is pure, from the beauty of its bottle to its unique fragrance, to the suspended moment captured by Daniel Jouanneau&#8217;s lens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Issey Miyake explores all fields of creativity, provoking surprise with simplicity. In 1992, guided by his imagination and his vision of a sublimated nature, Issey Miyake created his first fragrance:&hellip;<\/p>\n","protected":false},"author":2,"featured_media":938142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[61832,72094],"class_list":["post-2039490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-leau-dissey","tag-leau-dissey-pure"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Eau d&#039;Issey, surprise with evidence. - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/08\/28\/leau-dissey-surprise-with-evidence\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/28\\\/leau-dissey-surprise-with-evidence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/28\\\/leau-dissey-surprise-with-evidence\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"L&#8217;Eau d&#8217;Issey, surprise with evidence.\",\"datePublished\":\"2016-08-28T09:01:47+00:00\",\"dateModified\":\"2026-05-01T19:18:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/28\\\/leau-dissey-surprise-with-evidence\\\/\"},\"wordCount\":692,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/28\\\/leau-dissey-surprise-with-evidence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Capture-d\u2019\u00e9cran-2016-08-11-\u00e0-11.04.15.png\",\"keywords\":[\"L'Eau d'Issey\",\"L'Eau d'Issey Pure\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/28\\\/leau-dissey-surprise-with-evidence\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/08\\\/28\\\/leau-dissey-surprise-with-evidence\\\/\",\"name\":\"L'Eau d'Issey, surprise with evidence. - 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