{"id":2039343,"date":"2016-02-17T18:57:52","date_gmt":"2016-02-17T17:57:52","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/02\/17\/intel-and-lady-gaga-a-unique-musical-experience-at-the-58th-grammy-awards\/"},"modified":"2026-05-01T23:44:21","modified_gmt":"2026-05-01T21:44:21","slug":"intel-and-lady-gaga-a-unique-musical-experience-at-the-58th-grammy-awards","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/02\/17\/intel-and-lady-gaga-a-unique-musical-experience-at-the-58th-grammy-awards\/","title":{"rendered":"Intel and Lady Gaga \/ a unique musical experience at the 58th GRAMMY\u00ae Awards"},"content":{"rendered":"<p>The first concrete expression of a multi-year partnership that puts Intel technology at the service of new musical experiences.<br \/>\n<a href=\"http:\/\/www.epklink.com\/intelgaga\" target=\"_blank\" rel=\"noopener\">www.epklink.com\/intelgaga<\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image006-10.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-165091\"><img decoding=\"async\" class=\"alignnone size-full wp-image-165091\" title=\"image006-10-jpg\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image006-10.jpg\" alt=\"\" width=\"1024\" height=\"1024\"\/><\/a><\/p>\n<p>Intel Corporation and Lady Gaga &#8211; the Oscar-nominated, 6-time GRAMMY\u00ae-winning global music icon &#8211; delivered a one-of-a-kind musical experience at the 58th GRAMMY Awards ceremony, broadcast on CBS. Combining Lady Gaga&#8217;s unique artistic vision with Intel&#8217;s innovative technologies, the collaboration was a multi-faceted tribute to a great music legend. This unique performance demonstrates the full potential of technology when placed at the service of the artist, enabling an exceptional stage experience.  <\/p>\n<p>&#8220;I love mixing art and technology to create more powerful experiences,&#8221; said Lady gaga. &#8220;This collaboration with Intel was very different from anything I&#8217;d done before. They really gave me extraordinary technologies to create with.&#8221; <\/p>\n<p>Specialized equipment, used by Intel technicians and Lady Gaga&#8217;s creative team, and powered by Intel\u00ae Xeon\u00ae, Intel\u00ae Core&#x2122; and Pentium\u00ae processors, generated all the performance needed to harmonize lighting, sound and projection systems with Lady Gaga&#8217;s movements.<\/p>\n<p>Innovative technologies designed for this performance include :<\/p>\n<p>&#8211; <strong>Digital skin<\/strong> &#8211; An &#8220;animated face&#8221; has been developed for Lady Gaga. It allows her to adopt a variety of looks during a single performance, creating an unprecedented effect. Intel&#8217;s most powerful processors were used in the development of this aspect of the show. They enable precise tracking of her facial movements, while the &#8221; <strong>digital make-up<\/strong> &#8221; is adapted and displayed directly on her, thanks to a projector powered by a 6th generation Intel Core processor.   <\/p>\n<p>&#8211; <strong>Interactive video<\/strong> &#8211; Lady Gaga was able to control her image directly on a magnificent wall of LED screens. Her ring, equipped with the Intel\u00ae Curie module, created real-time effects as she turned and animated her wrists and arms, while Intel Xeon processor-based media servers generated live content. <\/p>\n<p>&#8211; <strong>Robotics<\/strong> &#8211; Lady Gaga&#8217;s beautiful pink and gold piano came to life thanks to three robotic arms powered by Intel\u00ae Atom&#x2122; processors. They danced in harmony, creating unexpected movements on an ordinarily motionless instrument. <\/p>\n<p>&#8211; <strong>Interactive holograms<\/strong> &#8211; By combining her ring, which incorporated Intel Curie technology, with holographic display equipment, Lady Gaga was able to generate beautiful three-dimensional holograms of the legend she was paying tribute to.<br \/>\n&#8211;<br \/>\n&#8220;Intel&#8217;s approach is to create new experiences and share them through our technologies,&#8221; says Steve Fund, vice president and chief marketing officer, Intel. &#8220;Tonight&#8217;s performance sets a new benchmark in terms of musical experience, and is an important marker for Intel and for the Grammys.&#8221; <\/p>\n<p>&#8220;By closely blending music and technology, the Grammys&#8217; partnership with Intel is a perfect alignment,&#8221; according to Evan Greene, marketing director of The Recording Academy. &#8220;Intel&#8217;s ambition was to take the stage experience to a new level. After tonight&#8217;s performance, that goal has clearly been achieved.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-165093\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/INTEL_Lady-Gaga_fev-2016_01_bd.jpeg\" alt=\"INTEL_Lady Gaga_feb 2016_01_bd\" width=\"942\" height=\"720\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/INTEL_Lady-Gaga_fev-2016_01_bd.jpeg 942w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/INTEL_Lady-Gaga_fev-2016_01_bd-300x229.jpeg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/INTEL_Lady-Gaga_fev-2016_01_bd-768x587.jpeg 768w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-165094\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/INTEL_Lady-Gaga_fev-2016_04_bd.jpeg\" alt=\"INTEL_Lady Gaga_feb 2016_04_bd\" width=\"830\" height=\"467\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/INTEL_Lady-Gaga_fev-2016_04_bd.jpeg 830w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/INTEL_Lady-Gaga_fev-2016_04_bd-300x169.jpeg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/INTEL_Lady-Gaga_fev-2016_04_bd-768x432.jpeg 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first concrete expression of a multi-year partnership that puts Intel technology at the service of new musical experiences. www.epklink.com\/intelgaga Intel Corporation and Lady Gaga &#8211; the Oscar-nominated, 6-time GRAMMY\u00ae-winning&hellip;<\/p>\n","protected":false},"author":2,"featured_media":875450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,30127,52709],"tags":[66832,52876],"class_list":["post-2039343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-redcarpet-en","category-thefashion","tag-intel","tag-lady-gaga"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2039343"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/875450"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2039343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2039343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2039343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}