{"id":2039284,"date":"2015-09-18T23:03:26","date_gmt":"2015-09-18T21:03:26","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/09\/18\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\/"},"modified":"2026-05-01T19:48:29","modified_gmt":"2026-05-01T17:48:29","slug":"g-star-raw-fall-winter-2015-campaign-dance-party-underground","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/09\/18\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\/","title":{"rendered":"G-Star Raw Fall Winter 2015 campaign: Dance Party underground."},"content":{"rendered":"

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=re_FX_BIZjE<\/p>\n

Immerse yourself in thirty seconds in the carefree, light-hearted, Black and White world of G-star Raw. Once again photographed by Ellen Von Unwearth: a style that has become the brand’s signature, an energetic style, a style for uninhibited youth who refuse to be trivial. <\/p>\n

Using slow motion, jerky movements and cut-outs, G-star Raw underlines the importance of the advertising campaign. More than a sterile place for displaying a collection’s clothes, an advert is an extension of the brand’s spirit. As such, it deserves special care, a care that is built into aesthetic choices. The result is a lively spot: a fun campaign that plays like a music video. Jeans are worn to the rhythmic effects of “Finnna Get Loose”, the Pharell Williams P.Daddy featuring that hits September like a hype wave. <\/p>\n

Animations in bright yellow give the measure in a playful way. A hint that prompts us to ask, “How do you wear yours? <\/p>\n

With G-star RAW, there’s no shortage of choice: skinny, boyfriend, loose, high-waisted or low-waisted… Everyone can create their own look and be free to move and let loose: “finna get loose”.<\/p>\n

\"15280003<\/a><\/p>\n

Black eyes, rock looks and urban hips. A celebration of sub-culture, of trend-setters lurking in underground clubs, of a youth that doesn’t waver, and pushes the boundaries. Rap, soul and rock are re-orchestrated with jeans to create a unique harmony. <\/p>\n","protected":false},"excerpt":{"rendered":"

  https:\/\/www.youtube.com\/watch?v=re_FX_BIZjE Immerse yourself in thirty seconds in the carefree, light-hearted, Black and White world of G-star Raw. Once again photographed by Ellen Von Unwearth: a style that has become…<\/p>\n","protected":false},"author":165,"featured_media":839702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[66216,65275,59775,71736,63971,71737,60578],"class_list":["post-2039284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-finna-get-loose","tag-g-star-raw","tag-new-campaign","tag-p-daddy","tag-pharrell-williams","tag-spot","tag-video"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/165"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2039284"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2039284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/839702"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2039284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2039284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2039284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}