{"id":2039284,"date":"2015-09-18T23:03:26","date_gmt":"2015-09-18T21:03:26","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/09\/18\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\/"},"modified":"2026-05-01T19:48:29","modified_gmt":"2026-05-01T17:48:29","slug":"g-star-raw-fall-winter-2015-campaign-dance-party-underground","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/09\/18\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\/","title":{"rendered":"G-Star Raw Fall Winter 2015 campaign: Dance Party underground."},"content":{"rendered":"

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=re_FX_BIZjE<\/p>\n

Immerse yourself in thirty seconds in the carefree, light-hearted, Black and White world of G-star Raw. Once again photographed by Ellen Von Unwearth: a style that has become the brand’s signature, an energetic style, a style for uninhibited youth who refuse to be trivial. <\/p>\n

Using slow motion, jerky movements and cut-outs, G-star Raw underlines the importance of the advertising campaign. More than a sterile place for displaying a collection’s clothes, an advert is an extension of the brand’s spirit. As such, it deserves special care, a care that is built into aesthetic choices. The result is a lively spot: a fun campaign that plays like a music video. Jeans are worn to the rhythmic effects of “Finnna Get Loose”, the Pharell Williams P.Daddy featuring that hits September like a hype wave. <\/p>\n

Animations in bright yellow give the measure in a playful way. A hint that prompts us to ask, “How do you wear yours? <\/p>\n

With G-star RAW, there’s no shortage of choice: skinny, boyfriend, loose, high-waisted or low-waisted… Everyone can create their own look and be free to move and let loose: “finna get loose”.<\/p>\n

\"15280003<\/a><\/p>\n

Black eyes, rock looks and urban hips. A celebration of sub-culture, of trend-setters lurking in underground clubs, of a youth that doesn’t waver, and pushes the boundaries. Rap, soul and rock are re-orchestrated with jeans to create a unique harmony. <\/p>\n","protected":false},"excerpt":{"rendered":"

  https:\/\/www.youtube.com\/watch?v=re_FX_BIZjE Immerse yourself in thirty seconds in the carefree, light-hearted, Black and White world of G-star Raw. Once again photographed by Ellen Von Unwearth: a style that has become…<\/p>\n","protected":false},"author":165,"featured_media":839702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[66216,65275,59775,71736,63971,71737,60578],"class_list":["post-2039284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-finna-get-loose","tag-g-star-raw","tag-new-campaign","tag-p-daddy","tag-pharrell-williams","tag-spot","tag-video"],"yoast_head":"\nG-Star Raw Fall Winter 2015 campaign: Dance Party underground. - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2015\/09\/18\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manon Renault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/09\\\/18\\\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/09\\\/18\\\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\\\/\"},\"author\":{\"name\":\"Manon Renault\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/1e93b27d425d5afc157cd8452ca61da8\"},\"headline\":\"G-Star Raw Fall Winter 2015 campaign: Dance Party underground.\",\"datePublished\":\"2015-09-18T21:03:26+00:00\",\"dateModified\":\"2026-05-01T17:48:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/09\\\/18\\\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\\\/\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/09\\\/18\\\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/15280003-MAIN-CAMP_PR_07-3151_F8409300-51FF-11E5-A43F0244AC2C042D.jpg\",\"keywords\":[\"Finna Get Loose\",\"G-STAR RAW\",\"new campaign\",\"P.Daddy\",\"pharrell williams\",\"Spot\",\"video\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/09\\\/18\\\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/09\\\/18\\\/g-star-raw-fall-winter-2015-campaign-dance-party-underground\\\/\",\"name\":\"G-Star Raw Fall Winter 2015 campaign: Dance Party underground. - 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