{"id":2038869,"date":"2014-03-02T17:36:40","date_gmt":"2014-03-02T16:36:40","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/03\/02\/elie-saab-creates-its-e-magazine-the-light-of-now\/"},"modified":"2026-05-01T17:13:43","modified_gmt":"2026-05-01T15:13:43","slug":"elie-saab-creates-its-e-magazine-the-light-of-now","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/03\/02\/elie-saab-creates-its-e-magazine-the-light-of-now\/","title":{"rendered":"ELIE SAAB creates its e-magazine: “the light of Now”."},"content":{"rendered":"

“The light of Now <\/em><\/strong><\/p>\n

\"Elie<\/p>\n

The haute couture house working with noble materials with lightness and suppleness, embarks on a new experience with the release
\n Monday, March 3, 2014<\/i>
\n<\/b> of its online magazine
\n “The light of Now”.<\/i>
\n<\/b><\/p>\n

\"Elie<\/p>\n

Followed by many fans on its online platforms (Facebook, Twitter, Instagram…) whose numbers are increasing by 50% per year, Elie Saab wants to launch a monthly e-magazine with an original editorial combining contemporary culture and the world of the House.<\/p>\n

As the brand does not advertise online or engage in e-commerce, it has made this project an “answer” to the expectations of these fans, offering them a new vision of the Elie Saab universe from a different angle.<\/p>\n

The magazine is planning a striking entry into the digital world, thanks to live streaming of the Pr\u00eat-\u00e0-porter Automne Hiver 2014\/15 fashion show on the magazine’s platform.<\/p>\n

Following the designer’s instars, “The light of Now” will explore “Light” as a source of inspiration through various fields, namely design, art, music, perfume and, of course, fashion.<\/p>\n

The nine monthly articles will feature interviews with creative professionals, articles revealing the heart of the crafts and fashion events. There will also be a number of exclusive reports on ELIE SAAB’s own expertise. <\/p>\n

Expect a poetic and elegant Haute Couture editorial, in a cinematic format for more immersion in light, volumes, music, details and personalities.<\/p>\n

 <\/p>\n

Regular contributor Catherine Kallon completes a team of journalists, bloggers and influencers.<\/p>\n

Discover the exclusive presentation video: THE LIGHT OF NOW<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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