{"id":2038869,"date":"2014-03-02T17:36:40","date_gmt":"2014-03-02T16:36:40","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/03\/02\/elie-saab-creates-its-e-magazine-the-light-of-now\/"},"modified":"2026-05-01T17:13:43","modified_gmt":"2026-05-01T15:13:43","slug":"elie-saab-creates-its-e-magazine-the-light-of-now","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/03\/02\/elie-saab-creates-its-e-magazine-the-light-of-now\/","title":{"rendered":"ELIE SAAB creates its e-magazine: &#8220;the light of Now&#8221;."},"content":{"rendered":"<p align=\"center\"><strong><em>&#8220;The light of Now  <\/em><\/strong><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"size-medium wp-image-96569 aligncenter lazyload\" alt=\"Elie Saab 1\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab-1--300x166.png\" width=\"300\" height=\"166\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab-1--300x166.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab-1--1024x568.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab-1--600x333.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab-1--99x55.png 99w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab-1-.png 1034w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/166;\" \/><\/p>\n<p>The haute couture house working with noble materials with lightness and suppleness, embarks on a new experience with the release <b><br \/>\n  <i>Monday, March 3, 2014<\/i><br \/>\n<\/b> of its online magazine <b><br \/>\n  <i>&#8220;The light of Now&#8221;.<\/i><br \/>\n<\/b><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-96570 alignright lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/132;border-style: initial;border-color: initial;cursor: default;border-width: 0px\" alt=\"Elie Saab\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab--300x132.png\" width=\"300\" height=\"132\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab--300x132.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab--1024x451.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab--600x264.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab--124x55.png 124w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/Elie-Saab-.png 1105w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n<p>Followed by many fans on its online platforms (Facebook, Twitter, Instagram&#8230;) whose numbers are increasing by 50% per year, Elie Saab wants to launch a monthly e-magazine with an original editorial combining contemporary culture and the world of the House.<\/p>\n<p>As the brand does not advertise online or engage in e-commerce, it has made this project an &#8220;answer&#8221; to the expectations of these fans, offering them a new vision of the Elie Saab universe from a different angle.<\/p>\n<p>The magazine is planning a striking entry into the digital world, thanks to live streaming of the Pr\u00eat-\u00e0-porter Automne Hiver 2014\/15 fashion show on the magazine&#8217;s platform.<\/p>\n<p>Following the designer&#8217;s instars, &#8220;The light of Now&#8221; will explore &#8220;Light&#8221; as a source of inspiration through various fields, namely design, art, music, perfume and, of course, fashion.<\/p>\n<p>The nine monthly articles will feature interviews with creative professionals, articles revealing the heart of the crafts and fashion events. There will also be a number of exclusive reports on ELIE SAAB&#8217;s own expertise. <\/p>\n<p>Expect a poetic and elegant Haute Couture editorial, in a cinematic format for more immersion in light, volumes, music, details and personalities.<\/p>\n<p>&nbsp;<\/p>\n<p>Regular contributor Catherine Kallon completes a team of journalists, bloggers and influencers.<\/p>\n<p>Discover the exclusive presentation video: <a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/03\/THE-LIGHT-OF-NOW-FLUVORE-1.mov\">THE LIGHT OF NOW<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The light of Now The haute couture house working with noble materials with lightness and suppleness, embarks on a new experience with the release Monday, March 3, 2014 of its&hellip;<\/p>\n","protected":false},"author":137,"featured_media":689106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,52709],"tags":[60742,70684,70685,70686,70687,70681,70688],"class_list":["post-2038869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-thefashion","tag-elie-saab-couture","tag-elie-saab-e-magazine","tag-elie-saab-magazine","tag-elie-saab-online-magazine","tag-haute-couture-magazine","tag-the-light-of-now","tag-the-light-of-now-magazine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ELIE SAAB creates its e-magazine: &quot;the light of Now&quot;. - Luxsure<\/title>\n<meta name=\"description\" content=\"Elie Saab e-magazine; The light of Now by Elie Saab; Elie Saab launches its online magazine. 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