{"id":2038768,"date":"2013-12-26T20:03:33","date_gmt":"2013-12-26T19:03:33","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/12\/26\/morning-glory-the-rising-brand\/"},"modified":"2026-05-01T15:56:15","modified_gmt":"2026-05-01T13:56:15","slug":"morning-glory-the-rising-brand","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/12\/26\/morning-glory-the-rising-brand\/","title":{"rendered":"Morning Glory, the rising brand"},"content":{"rendered":"

“Morning Glory” is the title of a song by British band Oasis, but it’s also a 100% French brand. In 2012, two young men, Pierre and Fr\u00e9d\u00e9ric, decided to create an offbeat brand, somewhat in their own image. Pierre is a true cap enthusiast. His uncle, an American resident, buys him hundreds of them. With 5 years’ experience in ready-to-wear, he and his friend Fr\u00e9deric, who specializes in accessories, decided to launch the “Morning Glory” project. A veritable hymn to the cap. <\/p>\n

The brand imposes its style through innovative shapes. The collections are based on very basic American shapes, with square fronts like the US Caps. But they have also created innovative shapes like the “5 Panel” or the “7 Panel” with 5 or 7 panels and flat visors. <\/p>\n\n\t\t